{"id":11290,"date":"2024-10-17T09:47:07","date_gmt":"2024-10-17T07:47:07","guid":{"rendered":"https:\/\/refinery89.com\/?p=11290"},"modified":"2025-09-05T09:37:48","modified_gmt":"2025-09-05T07:37:48","slug":"cpm-vs-rpm","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/cpm-vs-rpm\/","title":{"rendered":"CPM vs RPM. Metrics every publisher needs to know by heart"},"content":{"rendered":"<p>CPM vs RPM. If you have been in the programmatic advertising industry for at least 2 seconds you\u2019ve probably heard about these terms. So what\u2019s all the fuss about? CPM and RPM are valuable metrics every publisher needs to know by heart. <a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fes%2Fstatistics-to-track-if-you-care-about-your-website-ad-revenue%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940735275%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=GSBpAPAGtPXSmxH61CIkpkoRGFNlkdjufb09IjyVJnw%3D&amp;reserved=0\">They are two of the statics to track if you care about your website\u2019s revenue.<\/a><\/p>\n<p>Let\u2019s see. CPM is the amount advertisers pay you per one thousand ad impressions. RPM is the estimation of the earnings you get per one thousand monetizable page views. We\u2019re gonna go over each one and put them very nice and clear, so you can get that optimized ad strategy running! \ud83c\udfc3\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is CPM?<\/strong><\/h2>\n<p><iframe title=\"Odtwarzacz wideo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/R8gK1-ImQ54?si=1c-COdU2O7ckVpar\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fall-about-cost-per-mille-cpm%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940756408%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=H%2B%2BDnOjc63qEBlxG0lNO9G9TDm3iKqOyyi64%2FLbSn4w%3D&amp;reserved=0\">CPM<\/a> aka Cost per Mille is a metric that shows you how much an advertiser pays per one thousand impressions. For publishers, it is a useful insight to understand the worth of their sites when it comes to setting a price for an ad unit.<\/p>\n<p>This metric fluctuates a lot. Same as the seasons change, so does CPM. For example, CPMs rise through the roof during Black Friday and Christmas season because advertisers are spending more money and they are all competing to get the best ad spaces in the market. Then January comes and CPMs drop down like a parachuter. What can you do, then? Plan your strategy based on seasonality of the CPMs and you are good to continue with your Publisher life.<\/p>\n<p>Beware of one thing. Be careful not to confuse CPM with vCPM. vCPM stands for Viewable Cost per Mille. It is used to measure the amount of people who actually views an ad, taking into account viewability. CPM on a regular basis doesn\u2019t take into account the quality of the ad impressions while vCPM only measures the ones that are considered viewable.<\/p>\n<p>Now that that\u2019s out of the way, let\u2019s see the magic formula for calculating CPM! \ud83e\ude84<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>How to calculate CPM?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>CPM = (Total Revenue \u00f7 Total <u>Impressions<\/u>) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Imagine an advertiser spends 200\u20ac on an ad and it gets 100,000 impressions. What\u2019s the CPM then? Let\u2019s pull out the formula.<\/p>\n<p>Total Cost: 200\u20ac<\/p>\n<p>Impressions: 100,000<\/p>\n<p>CPM = (200 \u00f7 100,000) x 1000<\/p>\n<p>CPM = 2\u20ac<\/p>\n<p>This means the advertiser paid 2\u20ac for every 1000 impressions of their ad. That simple.<\/p>\n<p>&nbsp;<\/p>\n<p>Pro tip: If you are not vibing with having to do all this math to find out your CPM, have a look at the <a href=\"https:\/\/refinery89.com\/pl\/revamped-usercentric-dashboard-sep24\/\">Refinery89 Dashboard<\/a>. You can get this metric in a snap of a finger. Same as with your RPM.\ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Why should Publishers care about CPM?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>CPM is a metric that advertisers can benefit a bit more from since they use it to decide the price for their ad campaign. That doesn\u2019t mean that you as a Publisher should just swipe left on it completely.\u00a0In your case, <strong>you can use this metric together with your number of impressions as reference to set the prices for your ad units.<\/strong><\/p>\n<p>Know your worth. CPM serves as a start point for Publishers to make a comparison of the cost their displayed ads will have across different ad formats, AdTech partners, and ad networks. This also comes extremely handy when it\u2019s time to make decisions to shape your ad strategy.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>What is RPM?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Odtwarzacz wideo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/AZ9xFJh6gjY?si=FSB-u9x1M6ta1QJQ\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>RPM aka Revenue per Mille, otherwise also called page RPM, is the estimated earnings of a webpage for every 1000 monetizable page views it receives. Monetizable pages in this case are the pages with ads on them to fill.<\/p>\n<p>Let\u2019s cut to the chase. Unlike CPM, where you can only calculate the amount you\u2019ll earn for 1000 impressions in an ad unit, with RPM you get the total revenue for 1000 impressions on the ads of your entire website.<\/p>\n<p>RPM is a very robust metric as it takes into account the adunit CPM, numbers of ads on a page, and their fillrate.<\/p>\n<p>Oki doki? Now\u2026to the formula!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>How to calculate RPM?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>RPM = (Total Revenue\u00a0<em>\u00f7\u00a0<\/em>Monetizable Page views) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Let us explain it with an example: Last month you made a total revenue of 3000\u20ac from the ads on your website and you had 500,000 impressions on your monetizable pages.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Total Revenue<\/strong> = 3000\u20ac<\/p>\n<p><strong>Monetizable Page views<\/strong> = 500,000<\/p>\n<p><strong>RPM<\/strong> = (3,000\u00a0<em>\u00f7\u00a0<\/em>500,000) x 1 000<\/p>\n<p><strong>RPM<\/strong> = 6\u20ac<\/p>\n<p>&nbsp;<\/p>\n<p>This means you get 6\u20ac for every 1000 monetizable page views. Wasn\u00b4t that easy? And to make it even less complicated you can always check this metric already calculated for you on the Refinery89 Dashboard \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Why should publishers care about RPM?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>RPM is super important for publishers because it helps identify which ad placements, ad formats, or types of content are the most profitable. It serves as well to adjust the content strategies accordingly to increase engagement and viewability of the ads. Also, it allows you to understand your ad inventories worth and make decisions based on it.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Which metric should publishers focus on: CPM or RPM?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>It\u2019s very common, especially during negotiations, for people to speak in terms of CPM. A guaranteed CPM is a fixed payment per thousand impressions, but it doesn\u2019t ensure that you will receive that revenue in full unless you get a 100% fill rate (which is extremely rare).<\/p>\n<p>RPM, on the other hand, is a more nuanced metric that not only considers the CPM, but also factors like fill rate, viewability, and monetized impressions to determine your total revenue per thousand impressions.<\/p>\n<p>See for yourself with an example:<\/p>\n<p>Let\u2019s say you set a $2.00 CPM floor price (the minimum auction price for your ad spaces).<\/p>\n<ul>\n<li>If your fill rate is only 50%, your effective RPM drops to $1.00.<\/li>\n<\/ul>\n<ul>\n<li>If your fill rate is 90%, your effective RPM is $1.80.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In short, RPM is the metric that you, as a publisher, should focus on if your main goal is to maximize your ad monetization performance because it reflects the money you take home, not just the bid price.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>To wrap this up\u2026<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Odtwarzacz wideo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/fQKCgOH_jXA?si=E1KRj-nKnoHfltOT\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>CPM and RPM are two very different metrics Publishers should include in their ad strategy to work their way towards more ad revenue. CPM serves as a guide to set prices for ad units in your website, while RPM shows an estimate of the earnings you get from displaying ads on all your monetizable pages.<\/p>\n<p>Are you up to start maximizing your revenue? We can give you a step by step guide on how to whip your ad strategy to shape! \ud83d\udcaa\ud83c\udffb <a href=\"https:\/\/refinery89.com\/pl\/wiadomosci-i-blog\/\">Get in touch with our experts at Refinery89! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CPM vs RPM. If you have been in the programmatic advertising industry for at least 2 seconds you\u2019ve probably heard about these terms. So what\u2019s all the fuss about? CPM and RPM are valuable metrics every publisher needs to know by heart. They are two of the statics to track if you care about your [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,71,37,28,72,35],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-ad-tech","tag-cpm","tag-kpis","tag-publishers","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/cpm-vs-rpm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/cpm-vs-rpm\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T07:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T07:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"CPM vs RPM. Metrics every publisher needs to know by heart\",\"datePublished\":\"2024-10-17T07:47:07+00:00\",\"dateModified\":\"2025-09-05T07:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/\"},\"wordCount\":1082,\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\",\"keywords\":[\"Ad Monetization\",\"Ad Tech\",\"CPM\",\"KPIs\",\"Publishers\",\"RPM\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/\",\"url\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/\",\"name\":\"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\",\"datePublished\":\"2024-10-17T07:47:07+00:00\",\"dateModified\":\"2025-09-05T07:37:48+00:00\",\"description\":\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\",\"breadcrumb\":{\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/refinery89.com\/cpm-vs-rpm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\",\"width\":800,\"height\":550,\"caption\":\"Difference between cpm and rpm thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/refinery89.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPM vs RPM. Metrics every publisher needs to know by heart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/refinery89.com\/#website\",\"url\":\"https:\/\/refinery89.com\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/refinery89.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/refinery89.com\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\/\/refinery89.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Refinery89\/\",\"https:\/\/x.com\/refinery89\",\"https:\/\/www.linkedin.com\/company\/refinery89\/\",\"https:\/\/www.youtube.com\/@refinery89\",\"https:\/\/www.instagram.com\/refinery_89\/\",\"https:\/\/www.reddit.com\/user\/Refinery89\/\",\"https:\/\/share.google\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/\"],\"url\":\"https:\/\/refinery89.com\/pl\/author\/patri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89","description":"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/pl\/cpm-vs-rpm\/","og_locale":"pl_PL","og_type":"article","og_title":"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89","og_description":"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!","og_url":"https:\/\/refinery89.com\/pl\/cpm-vs-rpm\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-10-17T07:47:07+00:00","article_modified_time":"2025-09-05T07:37:48+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Napisane przez":"Patricia Sim\u00f3n","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"CPM vs RPM. Metrics every publisher needs to know by heart","datePublished":"2024-10-17T07:47:07+00:00","dateModified":"2025-09-05T07:37:48+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/"},"wordCount":1082,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","keywords":["Ad Monetization","Ad Tech","CPM","KPIs","Publishers","RPM"],"articleSection":["News","Publishers","Refinery Academy"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/","url":"https:\/\/refinery89.com\/cpm-vs-rpm\/","name":"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","datePublished":"2024-10-17T07:47:07+00:00","dateModified":"2025-09-05T07:37:48+00:00","description":"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!","breadcrumb":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/cpm-vs-rpm\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","width":800,"height":550,"caption":"Difference between cpm and rpm thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"CPM vs RPM. Metrics every publisher needs to know by heart"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n jest Specjalistk\u0105 ds. Inbound Marketingu i Tre\u015bci w Refinery89. Posiadaj\u0105c wiedz\u0119 z zakresu marketingu cyfrowego, SEO i trend\u00f3w w bran\u017cy ad tech, Patricia tworzy tre\u015bci, kt\u00f3re przek\u0142adaj\u0105 z\u0142o\u017cone zagadnienia programmatic advertising na praktyczne wskaz\u00f3wki, umo\u017cliwiaj\u0105c wydawcom i reklamodawcom rozw\u00f3j.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/pl\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts\/11290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/comments?post=11290"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts\/11290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media\/11291"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media?parent=11290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/categories?post=11290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/tags?post=11290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}