{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"ceny-minimalne-zwiekszaja-dochody-z-reklam-wydawcow","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Ceny minimalne: zwi\u0119ksz przychody z reklam"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Je\u015bli chodzi o wska\u017anik wype\u0142nienia na Twojej stronie internetowej, czyli stosunek liczby \u017c\u0105da\u0144 reklam do liczby wy\u015bwietlonych reklam, mo\u017cesz pomy\u015ble\u0107, \u017ce chcesz osi\u0105gn\u0105\u0107 wska\u017anik 100%, bo to oznacza, \u017ce reklamy s\u0105 wy\u015bwietlane nieprzerwanie, a to z kolei przek\u0142ada si\u0119 na zarabianie na nich, prawda? Ale nie zawsze tak jest, bo w rzeczywisto\u015bci mo\u017cesz traci\u0107 pieni\u0105dze. Nie martw si\u0119 jednak, przyjrzyjmy si\u0119 bli\u017cej cenom minimalnym, czym one s\u0105, jak mog\u0105 wp\u0142ywa\u0107 na wska\u017anik wype\u0142nienia i jak je zoptymalizowa\u0107, aby zwi\u0119kszy\u0107 przychody.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Optymalizacja cen minimalnych dla Twojej strony internetowej<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Cena minimalna<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Cena minimalna <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/pl\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">reklama programatyczna<\/a> oznacza ustalenie minimalnej ceny aukcyjnej za przestrzenie reklamowe na platformie SSP za po\u015brednictwem \u017c\u0105dania oferty. Oznacza to, \u017ce podczas licytacji tylko te podmioty, kt\u00f3re s\u0105 gotowe zap\u0142aci\u0107 powy\u017cej ustalonej przez Ciebie minimalnej ceny, b\u0119d\u0105 mog\u0142y umie\u015bci\u0107 swoje reklamy na Twojej stronie internetowej.<\/p>\n<p data-renderer-start-pos=\"802\">Ujmijmy to tak. Wyobra\u017a sobie, \u017ce prowadzisz stron\u0119 po\u015bwi\u0119con\u0105 grom, a jej adres to\u2026 hmm\u2026 thegamesareawesome.com (tak, bardzo oryginalne, prawda?) i ustali\u0142e\u015b cen\u0119 minimaln\u0105 na $1.00 CPM. Tylko ci reklamodawcy, kt\u00f3rzy s\u0105 gotowi zap\u0142aci\u0107 $1.00 lub wi\u0119cej za tysi\u0105c wy\u015bwietle\u0144, mog\u0105 wykupi\u0107 t\u0119 powierzchni\u0119 reklamow\u0105<\/p>\n<p data-renderer-start-pos=\"1088\">Innymi s\u0142owy, cena minimalna to warto\u015b\u0107, poni\u017cej kt\u00f3rej reklama nie mo\u017ce zosta\u0107 sprzedana na serwerze reklamowym.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">Jak ceny minimalne mog\u0105 wp\u0142yn\u0105\u0107 na Tw\u00f3j wska\u017anik realizacji?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Zanim odpowiemy na to pytanie, musimy zapozna\u0107 si\u0119 z tym terminem <strong>Zarz\u0105dzanie przychodami<\/strong>. Brzmi znajomo? Bez obaw, wyja\u015bnimy.<\/p>\n<p data-renderer-start-pos=\"1365\">Zarz\u0105dzanie przychodami, w s\u0142owach <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a> (nasz dyrektor ds. zr\u00f3wnowa\u017conego rozwoju w Refinery) to:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cSztuka r\u00f3wnowa\u017cenia zasad ustalania cen w celu maksymalizacji przychod\u00f3w wydawcy. Chodzi o a <strong data-renderer-mark=\"true\">znalezienie z\u0142otego \u015brodka <\/strong>pomi\u0119dzy CPM a wska\u017anikiem wype\u0142nienia dla danego stosu reklamowego.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"Wyja\u015bnienie cel\u00f3w cenowych floor.\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">Wracaj\u0105c do <strong>ceny minimalne<\/strong>. Podwy\u017cszenie ceny minimalnej zazwyczaj skutkuje wy\u017cszymi stawkami CPM. Dlaczego wi\u0119c nie wszyscy wydawcy ustalaj\u0105 cen\u0119 minimaln\u0105 na poziomie $20 dla swoich powierzchni reklamowych, aby znacznie podnie\u015b\u0107 stawki CPM? G\u0142\u00f3wnym powodem jest wska\u017anik wype\u0142nienia.<\/p>\n<p data-renderer-start-pos=\"1822\">Wsp\u00f3\u0142czynnik wype\u0142nienia reklam pomaga nam zrozumie\u0107, jak skutecznie wy\u015bwietlamy reklamy. Obliczamy go, dziel\u0105c liczb\u0119 wy\u015bwietlonych reklam przez liczb\u0119 \u017c\u0105da\u0144 reklam. Uzyskany procent pokazuje, jak cz\u0119sto pomy\u015blnie wype\u0142niamy przestrzenie reklamowe reklamami.<\/p>\n<p data-renderer-start-pos=\"2076\">Je\u015bli ustawisz zbyt wysok\u0105 cen\u0119 minimaln\u0105, prawdopodobnie liczba wype\u0142nionych \u017c\u0105da\u0144 znacz\u0105co spadnie. Wska\u017anik wype\u0142nienia mo\u017ce si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od r\u00f3\u017cnych czynnik\u00f3w: bloker\u00f3w reklam, jako\u015bci reklam, wysokich cen minimalnych, b\u0142\u0119d\u00f3w technicznych i op\u00f3\u017anie\u0144.<\/p>\n<p data-renderer-start-pos=\"2287\">Chocia\u017c CPM i Fill Rate s\u0105 kluczowymi wska\u017anikami mierz\u0105cymi wydajno\u015b\u0107 reklam displayowych, najwa\u017cniejszym wska\u017anikiem, o kt\u00f3rym nale\u017cy pami\u0119ta\u0107, jest ca\u0142kowity przych\u00f3d.<\/p>\n<p data-renderer-start-pos=\"2440\">Przych\u00f3d to kr\u00f3l kr\u00f3l\u00f3w, a mo\u017cesz uzyska\u0107 wy\u017cszy przych\u00f3d nawet przy ni\u017cszym wska\u017aniku wype\u0142nienia podczas ustalania ceny minimalnej, poniewa\u017c otrzymujesz wi\u0119cej pieni\u0119dzy z ka\u017cdego wy\u015bwietlenia.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">Jak zoptymalizowa\u0107 strategi\u0119 cen minimalnych?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Poniewa\u017c konkurenci s\u0105 sk\u0142onni zap\u0142aci\u0107 wi\u0119cej, masz gwarancj\u0119 wy\u017cszej wyp\u0142aty za ka\u017cdym razem, gdy wy\u015bwietlane jest og\u0142oszenie, lub co najmniej nie ni\u017cszej ni\u017c ustalona cena minimalna.<\/p>\n<p data-renderer-start-pos=\"2829\">Skoro rozumiesz ju\u017c, jak wa\u017cne jest znalezienie odpowiedniej r\u00f3wnowagi mi\u0119dzy CPM, wska\u017anikiem wype\u0142nienia a przychodami, jak mo\u017cesz okre\u015bli\u0107, co b\u0119dzie dzia\u0142a\u0107 dla Ciebie?<\/p>\n<p data-renderer-start-pos=\"2980\">Eksperymentowanie z r\u00f3\u017cnymi cenami minimalnymi w zale\u017cno\u015bci od lokalizacji geograficznej, jednostki, umiejscowienia reklamy i urz\u0105dzenia mo\u017ce zaj\u0105\u0107 czas i wymaga do\u015bwiadczenia. My, w Refinery89, pomagamy naszym wydawcom dzi\u0119ki naszemu zespo\u0142owi ekspert\u00f3w i <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/pl\/single-tag-wzrost-przychodow-reklamowych\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">zaawansowana technologia<\/a> aby skutecznie pom\u00f3c Ci uzyska\u0107 wy\u017csze przychody z reklam.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">Mniej stresu, wi\u0119cej zysk\u00f3w. Zwi\u0119ksz swoje dochody dzi\u0119ki optymalizacji cen pod\u0142ogowych z nami!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Zarezerwuj bezp\u0142atn\u0105 konsultacj\u0119 eksperck\u0105 ju\u017c dzi\u015b z oficjalnym Partnerem Publikacji Certyfikowanym przez Google, a nasz zesp\u00f3\u0142 pomo\u017ce Ci przenie\u015b\u0107 Twoje przychody z reklam na wy\u017cszy poziom. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Skontaktuj si\u0119 z nami ju\u017c teraz!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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