{"id":10311,"date":"2026-06-23T15:00:48","date_gmt":"2026-06-23T13:00:48","guid":{"rendered":"https:\/\/refinery89.com\/?p=10311"},"modified":"2026-06-23T15:51:06","modified_gmt":"2026-06-23T13:51:06","slug":"zdobadz-duzego-lata-2026-reklama-sportowa","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/score-big-summer-2026-sports-advertising\/","title":{"rendered":"Zdob\u0105d\u017a punkty: Reklama sportowa lata 2026"},"content":{"rendered":"<p>Summer 2026 is filled with exciting sports competitions and you, as an advertiser, should want to make the most out of the different sport events coming up!<\/p>\n<p>Don\u00b4t let the World Cup fever take you away from the real world happening around it. This is a big Summer for sports, from the Tour de France to the Formula One races, this Summer is a full of advertising opportunities.<\/p>\n<p>Not only football players, but also advertisers want to achieve their GOALS! right? Let\u2019s zoom in on some sport advertising opportunities during this Summer 2026. Ready\u2026Steady? Go!<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"[hardBreak]Over-a-month-of-game-changing-advertising-opportunities.\" data-renderer-start-pos=\"790\"><strong data-renderer-mark=\"true\">Over a month of game-changing sports advertising opportunities<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Forget about Black Friday and Christmas only happening once a year, and just for a few days. Say \u201cHello\u201d to sport events that last longer! Get ready to monetize passion with an audience whose loyalty is high.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Over a month of game-changing advertising opportunities means your brand can take advantage of extended visibility and engagement, as sports enthusiasts actively seek connections with brands aligned with their values,\u00a0passion\u00a0and lifestyle choices more than ever.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>It\u2019s\u00a0your chance to make a lasting impact and build deep, meaningful relationships with your target audience<span data-contrast=\"auto\">, ensuring your message resonates long after the event ends.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/advertisers\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16607 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--1024x1024.jpg\" alt=\"Top sports events 2026\" width=\"800\" height=\"800\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--1024x1024.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--300x300.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--150x150.jpg 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--768x768.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events--12x12.jpg 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post-Insaide_Sports-Events-.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Turn Peak Sports Season Ad Spend Into Measurable Revenue<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1624\">To provide additional context on the matter, keep in mind that Dentsu forecasts that the global advertising spend will reach <a href=\"https:\/\/www.dentsu.com\/news-releases\/ad-spend-growth-is-projected-to-slow-to-5-percent-in-2026-still-outpacing-economic-growth\" target=\"_blank\" rel=\"noopener\">$1.6 trillion in 2026<\/a>, everything through major sporting events taking place this summer, such as the FIFA World Cup and the Winter Olympics, which are expected to be significant growth drivers.<\/p>\n<p data-renderer-start-pos=\"1809\">But as the budget increases, so does the complexity of campaign management, resulting in reduced campaign effectiveness. So, w<span class=\"TextRun SCXW212576178 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212576178 BCX8\">hat can advertisers like you do to become\u202f<\/span><\/span><span class=\"TextRun SCXW212576178 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212576178 BCX8\">winners,\u202f<\/span><\/span><span class=\"TextRun SCXW212576178 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212576178 BCX8\">not\u202f<\/span><\/span><span class=\"TextRun SCXW212576178 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212576178 BCX8\">losers,<\/span><\/span><span class=\"TextRun SCXW212576178 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212576178 BCX8\">\u202fwhen it comes to\u00a0<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">optimizing<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">\u00a0your budget, reaching the right audiences, and ad results with online sports advertising?<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">T<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">his\u00a0<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">represents<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">\u00a0a legendary moment to count on\u00a0<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">cutting-edge<\/span><span class=\"NormalTextRun SCXW212576178 BCX8\">\u00a0targeting technologies and innovative ad formats.<\/span><\/span><span class=\"EOP Selected SCXW212576178 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Personalize your Target<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">It is your moment to target specific audiences based on interests, behaviors, and demographics.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Not all sports are relevant to all fans, and certain sports are more popular in certain countries. Having access to\u00a0cutting-edge\u00a0targeting solutions, such as\u202f<\/span><a href=\"https:\/\/refinery89.com\/advertisers\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Interest Driven Targeting technology<\/span><\/a><span data-contrast=\"auto\">, will help you reach the audience you are looking for effortlessly as they navigate through different sites.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To succeed in optimizing budget allocation and maximizing ad results, advertisers must count on additional resources, including advanced technologies to boost their ad campaign during sporting events. For example, technology that helps you\u00a0<\/span><a href=\"https:\/\/refinery89.com\/advertisers\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">reach the right audience<\/span><\/a><span data-contrast=\"auto\">, based on proven interests, and\u00a0targeting\u00a0certain niches often found on\u202fboutique\u00a0<\/span><a href=\"https:\/\/refinery89.com\/independent-publishers-in-ad-strategies\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">publishers\u2019 websites<\/span><\/a><span data-contrast=\"auto\">,\u202fwill allow you to make the most of every cent spent. Making sure your investment\u00a0won\u2019t\u00a0end up in the trash.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong data-renderer-mark=\"true\">Explore Cross-Platform Campaigns<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">It\u2019s\u00a0time to diversify your strategy more than ever to not miss any opportunity to be seen. The usual channels such as social media, search engines, direct\u00a0campaigns\u00a0and programmatic advertising are good options, but why not\u00a0go\u00a0further and\u00a0try\u00a0alternative\u00a0channels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Access a unique audience not reachable through other conventional channels by\u202f<\/span><a href=\"https:\/\/refinery89.com\/advertise-on-twitch-and-imdb\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">advertising on Twitch!<\/span><\/b><\/a> <span data-contrast=\"auto\">During sports seasons, Twitch\u2019s involved audience and interactive ads effectively connect with passionate gamers and sports enthusiasts around the world.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Do-you-want-to-be-the-champion-of-advertising-this-summer-season?-Team-up-with-the-best-partner!\" data-renderer-start-pos=\"3754\">Do you want to be the champion of advertising this Summer season? Team up with the best partner!<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3853\">At Refinery89, we empower advertisers and agencies to reach the right audiences and maximize campaign performance.<\/p>\n<p data-renderer-start-pos=\"4071\"><span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/advertisers\/\" href=\"https:\/\/refinery89.com\/advertisers\/#contactadvertisers\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Contact us <\/a><\/span>today to optimize your ad campaign before the game begins!<\/p>\n<p data-renderer-start-pos=\"4071\">\n","protected":false},"excerpt":{"rendered":"<p>Summer 2026 is filled with exciting sports competitions and you, as an advertiser, should want to make the most out of the different sport events coming up! Don\u00b4t let the World Cup fever take you away from the real world happening around it. This is a big Summer for sports, from the Tour de France [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":16601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,22],"tags":[272,95,24],"class_list":["post-10311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-news","tag-advertisers","tag-advertising","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Score Big: Summer 2026 Sports Advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Summer 2026 is filled with exciting sports competitions! Learn how your strategy can benefit form this summer&#039;s sporting events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/zdobadz-duzego-lata-2026-reklama-sportowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Score Big: Summer 2026 Sports Advertising | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Summer 2026 is filled with exciting sports competitions! Learn how your strategy can benefit form this summer&#039;s sporting events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/zdobadz-duzego-lata-2026-reklama-sportowa\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T13:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T13:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Advertising-Sports.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"Score Big: Summer 2026 Sports Advertising\",\"datePublished\":\"2026-06-23T13:00:48+00:00\",\"dateModified\":\"2026-06-23T13:51:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/\"},\"wordCount\":608,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Blog-Post_Advertising-Sports.jpg\",\"keywords\":[\"Advertisers\",\"Advertising\",\"Programmatic Advertising\"],\"articleSection\":[\"Advertisers\",\"News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/\",\"name\":\"Score Big: Summer 2026 Sports Advertising | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/score-big-summer-2026-sports-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Blog-Post_Advertising-Sports.jpg\",\"datePublished\":\"2026-06-23T13:00:48+00:00\",\"dateModified\":\"2026-06-23T13:51:06+00:00\",\"description\":\"Summer 2026 is filled with exciting sports competitions! 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