{"id":8877,"date":"2024-05-09T10:51:10","date_gmt":"2024-05-09T08:51:10","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=8877"},"modified":"2026-07-14T11:28:46","modified_gmt":"2026-07-14T09:28:46","slug":"wiadomosci-i-blog","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pl\/blog\/","title":{"rendered":"News &#038; Blog | All about Programmatic Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8877\" class=\"elementor elementor-8877\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9009a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9009a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89291c8\" data-id=\"89291c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c46b0 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98c46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">News &amp;<br><font color=\"FFB703 \"> Blog<\/font> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad60064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad60064\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-62e0a550\" data-id=\"62e0a550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5b4a4 animated-fast elementor-invisible elementor-widget elementor-widget-search\" data-id=\"3d5b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400,&quot;submit_trigger&quot;:&quot;click_submit&quot;,&quot;pagination_type_options&quot;:&quot;none&quot;}\" data-widget_type=\"search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search class=\"e-search hidden\" role=\"search\">\n\t\t\t<form class=\"e-search-form\" action=\"https:\/\/refinery89.com\/pl\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/pl\">\n\n\t\t\t\t\n\t\t\t\t<label class=\"e-search-label\" for=\"search-3d5b4a4\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\tSzukaj\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\n\t\t\t\t<div class=\"e-search-input-wrapper\">\n\t\t\t\t\t<input id=\"search-3d5b4a4\" placeholder=\"Szukaj Temat\u00f3w...\" class=\"e-search-input\" type=\"search\" name=\"s\" value=\"\" autocomplete=\"off\" role=\"combobox\" aria-autocomplete=\"list\" aria-expanded=\"false\" aria-controls=\"results-3d5b4a4\" aria-haspopup=\"listbox\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t\t\t\t<output id=\"results-3d5b4a4\" class=\"e-search-results-container hide-loader\" aria-live=\"polite\" aria-atomic=\"true\" aria-label=\"Results for search\" tabindex=\"0\">\n\t\t\t\t\t\t<div class=\"e-search-results\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/output>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<button class=\"e-search-submit\" type=\"submit\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"\">\n\t\t\t\t\t\tSzukaj\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t<input type=\"hidden\" name=\"e_search_props\" value=\"3d5b4a4-8877\">\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"pl\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348e12af elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"348e12af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tWyr\u00f3\u017cnione\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1aa2ad elementor-widget elementor-widget-heading\" data-id=\"5c1aa2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Najnowsze historie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca431e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7ca431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16806 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/martech-vs-adtech-whats-the-difference-and-why-it-matters\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_MartechAdtech2.jpg\" class=\"attachment-large size-large wp-image-16807\" alt=\"Atech vs Martech\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_MartechAdtech2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_MartechAdtech2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_MartechAdtech2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_MartechAdtech2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/martech-vs-adtech-whats-the-difference-and-why-it-matters\/\" >\n\t\t\t\tMartech vs Adtech: Jaka jest r\u00f3\u017cnica i dlaczego ma znaczenie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/martech-vs-adtech-whats-the-difference-and-why-it-matters\/\" aria-label=\"Read more about Martech vs Adtech: What\u2019s the Difference and Why It Matters\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16770 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-publishers category-refinery-academy tag-ad-monetization tag-gdpr tag-publishers tag-third-party-cookies\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/do-you-need-a-cookie-policy-on-your-website\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2.jpg\" class=\"attachment-large size-large wp-image-16773\" alt=\"Polityka plik\u00f3w cookie\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/do-you-need-a-cookie-policy-on-your-website\/\" >\n\t\t\t\tCzy potrzebujesz polityki dotycz\u0105cej plik\u00f3w cookie na swojej stronie internetowej? Przewodnik 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/do-you-need-a-cookie-policy-on-your-website\/\" aria-label=\"Read more about Do you need a cookie policy on your website? 2026 Guide\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13430 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-monetization tag-geotag tag-programmatic-advertising tag-publishers tag-single-tag\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/what-is-geotag\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1.png\" class=\"attachment-large size-large wp-image-13445\" alt=\"Monetyzuj sw\u00f3j mi\u0119dzynarodowy ruch dzi\u0119ki GeoTag.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1.png 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-300x206.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-768x528.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/what-is-geotag\/\" >\n\t\t\t\tMonetyzuj sw\u00f3j mi\u0119dzynarodowy ruch dzi\u0119ki GeoTag\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/what-is-geotag\/\" aria-label=\"Read more about Monetize your international traffic with a GeoTag\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16712 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-programmatic-advertising tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/amazon-ads-verified-supply\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1.jpg\" class=\"attachment-large size-large wp-image-16713\" alt=\"Zweryfikowane dostawy Amazon Ads\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/amazon-ads-verified-supply\/\" >\n\t\t\t\tAmazon Ads Zweryfikowane Dostarczanie: Dlaczego zaufanie i przejrzysto\u015b\u0107 s\u0105 wa\u017cniejsze ni\u017c kiedykolwiek\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/amazon-ads-verified-supply\/\" aria-label=\"Read more about Amazon Ads Verified Supply: Why Trust and Transparency Matter More Than Ever\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t09\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16689 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-publishers tag-ad-monetization tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/how-bot-traffic-affects-a-revenue\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2.jpg\" class=\"attachment-large size-large wp-image-16690\" alt=\"Ruch bot\u00f3w to nieautentyczny ruch internetowy generowany przez zautomatyzowane skrypty, znane jako boty, a nie przez rzeczywistych ludzi. Boty mog\u0105 by\u0107 projektowane do wykonywania okre\u015blonych zada\u0144, takich jak indeksowanie stron internetowych przez wyszukiwarki, ale mog\u0105 by\u0107 r\u00f3wnie\u017c u\u017cywane do cel\u00f3w z\u0142o\u015bliwych, takich jak oszustwa reklamowe.Oto kilka sposob\u00f3w, w jakie ruch bot\u00f3w mo\u017ce wp\u0142yn\u0105\u0107 na dochody wydawc\u00f3w:*   **Oszustwa reklamowe:** Boty mog\u0105 klika\u0107 reklamy, generuj\u0105c fa\u0142szywe wy\u015bwietlenia i klikni\u0119cia, kt\u00f3re obni\u017caj\u0105 jako\u015b\u0107 ruchu i mog\u0105 prowadzi\u0107 do utraty pieni\u0119dzy, poniewa\u017c wydawcy s\u0105 zazwyczaj p\u0142aceni za faktyczne wy\u015bwietlenia lub klikni\u0119cia przez ludzi. Platformy reklamowe mog\u0105 r\u00f3wnie\u017c kara\u0107 wydawc\u00f3w za wykrycie ruchu bot\u00f3w, na przyk\u0142ad obni\u017caj\u0105c ich stawki lub zawieszaj\u0105c konta.*   **Zniekszta\u0142cone dane analityczne:** Ruch bot\u00f3w mo\u017ce zniekszta\u0142ci\u0107 dane analityczne, utrudniaj\u0105c wydawcom zrozumienie ich rzeczywistej publiczno\u015bci i zaanga\u017cowania. Mo\u017ce to prowadzi\u0107 do podejmowania b\u0142\u0119dnych decyzji dotycz\u0105cych strategii tre\u015bci, monetyzacji i pozyskiwania ruchu.*   **Zmniejszone zaanga\u017cowanie u\u017cytkownik\u00f3w:** Boty mog\u0105 sztucznie zawy\u017ca\u0107 liczb\u0119 u\u017cytkownik\u00f3w lub wy\u015bwietle\u0144 stron, ale nie generuj\u0105 faktycznego zaanga\u017cowania. W rzeczywisto\u015bci mog\u0105 potencjalnie obni\u017cy\u0107 og\u00f3lne zaanga\u017cowanie, poniewa\u017c czas sp\u0119dzony przez boty na stronie lub klikni\u0119cia nie odzwierciedlaj\u0105 zainteresowania u\u017cytkownika.*   **Ryzyko zwi\u0105zane z mark\u0105:** Je\u015bli wydawcy nie b\u0119d\u0105 aktywnie zarz\u0105dza\u0107 ruchem bot\u00f3w, mog\u0105 zaszkodzi\u0107 swojej reputacji u reklamodawc\u00f3w, kt\u00f3rzy szukaj\u0105 autentycznego zasi\u0119gu publiczno\u015bci.*   **Wydatki na \u015brodki zaradcze:** Wydawcy mog\u0105 by\u0107 zmuszeni do inwestowania w narz\u0119dzia i us\u0142ugi do wykrywania i zapobiegania botom, co zwi\u0119ksza ich koszty operacyjne.Kluczowe jest dla wydawc\u00f3w, aby wdra\u017cali solidne strategie zapobiegania botom, aby chroni\u0107 swoje dochody i zapewni\u0107 uczciwy pomiar ruchu.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/how-bot-traffic-affects-a-revenue\/\" >\n\t\t\t\tCzym jest ruch bot\u00f3w? Jak wp\u0142ywa on na monetyzacj\u0119 reklam?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/how-bot-traffic-affects-a-revenue\/\" aria-label=\"Read more about What is bot traffic? How would this affect ad monetization\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t07\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16652 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-publishers tag-refinery-academy tag-spo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pl\/what-is-spo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2.jpg\" class=\"attachment-large size-large wp-image-16653\" alt=\"Optymalizacja \u015bcie\u017cki dostaw (Supply Path Optimization \u2013 SPO).\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pl\/what-is-spo\/\" >\n\t\t\t\tOptymalizacja \u015bcie\u017cki dostaw (SPO) wyja\u015bniona: dlaczego wydawcy musz\u0105 zwr\u00f3ci\u0107 na ni\u0105 uwag\u0119\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pl\/what-is-spo\/\" aria-label=\"Read more about Supply Path Optimization (SPO) Explained: Why Publishers Need to Pay Attention\" tabindex=\"-1\" >\n\t\t\tZa\u0142aduj Wi\u0119cej \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t02\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"23\" data-next-page=\"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/pages\/8877\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Za\u0142aduj Wi\u0119cej<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76a22b9e\" data-id=\"76a22b9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91dfa2 elementor-widget elementor-widget-wp-widget-categories\" data-id=\"a91dfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Przegl\u0105daj wed\u0142ug kategorii!<\/h5><form action=\"https:\/\/refinery89.com\/pl\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/pl\"><label class=\"screen-reader-text\" for=\"cat\">Przegl\u0105daj wed\u0142ug kategorii!<\/label><select  name='cat' id='cat' class='postform'>\n\t<option value='-1'>Wybierz kategori\u0119<\/option>\n\t<option class=\"level-0\" value=\"13\">Reklamodawcy<\/option>\n\t<option class=\"level-0\" value=\"131\">Wiadomo\u015bci Firmowe<\/option>\n\t<option class=\"level-0\" value=\"23\">FAQ<\/option>\n\t<option class=\"level-0\" value=\"22\">Aktualno\u015bci<\/option>\n\t<option class=\"level-0\" value=\"1\">Brak kategorii<\/option>\n\t<option class=\"level-0\" value=\"14\">Rozwi\u0105zania partnerskie<\/option>\n\t<option class=\"level-0\" value=\"297\">Partnerzy<\/option>\n\t<option class=\"level-0\" value=\"12\">Wydawcy<\/option>\n\t<option class=\"level-0\" value=\"20\">Refinery Academy<\/option>\n\t<option class=\"level-0\" value=\"11\">Rozwi\u0105zania<\/option>\n\t<option class=\"level-0\" value=\"89\">Webinary<\/option>\n<\/select>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"pl\"\/><\/form><script>\n( ( dropdownId ) => {\n\tconst dropdown = document.getElementById( dropdownId );\n\tfunction onSelectChange() {\n\t\tsetTimeout( () => {\n\t\t\tif ( 'escape' === dropdown.dataset.lastkey ) {\n\t\t\t\treturn;\n\t\t\t}\n\t\t\tif ( dropdown.value && parseInt( dropdown.value ) > 0 && dropdown instanceof HTMLSelectElement ) {\n\t\t\t\tdropdown.parentElement.submit();\n\t\t\t}\n\t\t}, 250 );\n\t}\n\tfunction onKeyUp( event ) {\n\t\tif ( 'Escape' === event.key ) {\n\t\t\tdropdown.dataset.lastkey = 'escape';\n\t\t} else {\n\t\t\tdelete dropdown.dataset.lastkey;\n\t\t}\n\t}\n\tfunction onClick() {\n\t\tdelete dropdown.dataset.lastkey;\n\t}\n\tdropdown.addEventListener( 'keyup', onKeyUp );\n\tdropdown.addEventListener( 'click', onClick );\n\tdropdown.addEventListener( 'change', onSelectChange );\n})( \"cat\" );\n\n\/\/# sourceURL=WP_Widget_Categories%3A%3Awidget\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aa53e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa53e42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72ce129b\" data-id=\"72ce129b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c3cfd4 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"59c3cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tOtrzymuj najnowsze informacje\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466eed4d elementor-widget elementor-widget-heading\" data-id=\"466eed4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zasubskrybuj nasz newsletter\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa01530 elementor-widget elementor-widget-text-editor\" data-id=\"4aa01530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B\u0105d\u017a na bie\u017c\u0105co z najnowszymi wiadomo\u015bciami, szkoleniami i webinarami<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b67ce6 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5b67ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/refinery89.com\/pl\/refinery-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ZAPISZ MNIE!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/refinery89.com\\\/breaking-down-googles-february-2026-discover-core-update\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-179a86f2 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"179a86f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg\" class=\"attachment-full size-full wp-image-16063\" alt=\"Breaking down Google\u2019s February Discover Core Update. Watch the full webinar now.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb64e48 elementor-widget elementor-widget-wp-widget-tag_cloud\" data-id=\"eb64e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-tag_cloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Nasze Najpopularniejsze Tagi!<\/h5><nav aria-label=\"Nasze Najpopularniejsze Tagi!\"><div class=\"tagcloud\"><a href=\"https:\/\/refinery89.com\/pl\/tag\/ad-fill-rate\/\" class=\"tag-cloud-link tag-link-280 tag-link-position-1\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"ad fill rate (3 elementy)\">wska\u017anik wype\u0142nienia reklam<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ad-formats\/\" class=\"tag-cloud-link tag-link-144 tag-link-position-2\" style=\"font-size: 15.142857142857pt;\" aria-label=\"ad formats (16 element\u00f3w)\">format\u00f3w reklamowych,<span class=\"tag-link-count\"> (16)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ad-inventory\/\" class=\"tag-cloud-link tag-link-25 tag-link-position-3\" style=\"font-size: 12.47619047619pt;\" aria-label=\"Ad Inventory (8 element\u00f3w)\">Inwentarz Reklamowy<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ad-monetization\/\" class=\"tag-cloud-link tag-link-26 tag-link-position-4\" style=\"font-size: 20.761904761905pt;\" aria-label=\"Ad Monetization (65 element\u00f3w)\">Monetyzacji Reklam<span class=\"tag-link-count\"> (65)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ads\/\" class=\"tag-cloud-link tag-link-256 tag-link-position-5\" style=\"font-size: 12.47619047619pt;\" aria-label=\"Ads (8 element\u00f3w)\">Reklamy<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ad-tech\/\" class=\"tag-cloud-link tag-link-71 tag-link-position-6\" style=\"font-size: 16.857142857143pt;\" aria-label=\"Ad Tech (25 element\u00f3w)\">Reklama technologiczna<span class=\"tag-link-count\"> (25)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/advertisers\/\" class=\"tag-cloud-link tag-link-272 tag-link-position-7\" style=\"font-size: 12.47619047619pt;\" aria-label=\"Advertisers (8 element\u00f3w)\">Reklamodawcy<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/advertising\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-8\" style=\"font-size: 14.380952380952pt;\" aria-label=\"Advertising (13 element\u00f3w)\">Reklama<span class=\"tag-link-count\"> (13)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/app-monetization\/\" class=\"tag-cloud-link tag-link-134 tag-link-position-9\" style=\"font-size: 10.095238095238pt;\" aria-label=\"App Monetization (4 elementy)\">Monetyzacja Aplikacji<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/consent-management\/\" class=\"tag-cloud-link tag-link-114 tag-link-position-10\" style=\"font-size: 11.52380952381pt;\" aria-label=\"Consent Management (6 element\u00f3w)\">Zarz\u0105dzanie zgodami<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/cookies\/\" class=\"tag-cloud-link tag-link-44 tag-link-position-11\" style=\"font-size: 11.52380952381pt;\" aria-label=\"cookies (6 element\u00f3w)\">ciasteczka<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/core-web-vitals\/\" class=\"tag-cloud-link tag-link-82 tag-link-position-12\" style=\"font-size: 13.333333333333pt;\" aria-label=\"Core Web Vitals (10 element\u00f3w)\">Podstawowe wska\u017aniki internetowe<span class=\"tag-link-count\"> (10)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/cpm\/\" class=\"tag-cloud-link tag-link-37 tag-link-position-13\" style=\"font-size: 12.952380952381pt;\" aria-label=\"CPM (9 element\u00f3w)\">CPM<span class=\"tag-link-count\"> (9)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/dashboard\/\" class=\"tag-cloud-link tag-link-252 tag-link-position-14\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"Dashboard (3 elementy)\">Panel<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/dsp\/\" class=\"tag-cloud-link tag-link-288 tag-link-position-15\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"DSP (3 elementy)\">DSP<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/gdpr\/\" class=\"tag-cloud-link tag-link-45 tag-link-position-16\" style=\"font-size: 10.857142857143pt;\" aria-label=\"GDPR (5 element\u00f3w)\">RODO<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/google\/\" class=\"tag-cloud-link tag-link-46 tag-link-position-17\" style=\"font-size: 16.380952380952pt;\" aria-label=\"Google (22 elementy)\">Google<span class=\"tag-link-count\"> (22)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/google-adsense\/\" class=\"tag-cloud-link tag-link-90 tag-link-position-18\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"Google AdSense (3 elementy)\">Google AdSense<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/google-analytics-4\/\" class=\"tag-cloud-link tag-link-88 tag-link-position-19\" style=\"font-size: 10.095238095238pt;\" aria-label=\"Google Analytics 4 (4 elementy)\">Google Analytics 4<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/google-discover\/\" class=\"tag-cloud-link tag-link-121 tag-link-position-20\" style=\"font-size: 8pt;\" aria-label=\"Google Discover (2 elementy)\">Google Odkryj<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/google-updates\/\" class=\"tag-cloud-link tag-link-140 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"google updates (2 elementy)\">aktualizacje Google<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/header-bidding\/\" class=\"tag-cloud-link tag-link-33 tag-link-position-22\" style=\"font-size: 10.095238095238pt;\" aria-label=\"Header Bidding (4 elementy)\">Licytacja nag\u0142\u00f3wkowa<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/kpis\/\" class=\"tag-cloud-link tag-link-28 tag-link-position-23\" style=\"font-size: 8pt;\" aria-label=\"KPIs (2 elementy)\">wska\u017aniki KPI<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/lazy-loading\/\" class=\"tag-cloud-link tag-link-66 tag-link-position-24\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"Lazy Loading (3 elementy)\">Lazy Loading<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/metrics\/\" class=\"tag-cloud-link tag-link-278 tag-link-position-25\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"metrics (3 elementy)\">wska\u017aniki<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/monetization\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-26\" style=\"font-size: 12.47619047619pt;\" aria-label=\"Monetization (8 element\u00f3w)\">Monetyzacja<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/news\/\" class=\"tag-cloud-link tag-link-139 tag-link-position-27\" style=\"font-size: 10.095238095238pt;\" aria-label=\"news (4 elementy)\">wiadomo\u015bci<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/programmatic-advertising\/\" class=\"tag-cloud-link tag-link-24 tag-link-position-28\" style=\"font-size: 22pt;\" aria-label=\"Programmatic Advertising (88 element\u00f3w)\">Reklama programatyczna<span class=\"tag-link-count\"> (88)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/publishers\/\" class=\"tag-cloud-link tag-link-72 tag-link-position-29\" style=\"font-size: 21.904761904762pt;\" aria-label=\"Publishers (87 element\u00f3w)\">Wydawcy<span class=\"tag-link-count\"> (87)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ranking\/\" class=\"tag-cloud-link tag-link-75 tag-link-position-30\" style=\"font-size: 12pt;\" aria-label=\"Ranking (7 element\u00f3w)\">Ranking<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/refinery-academy\/\" class=\"tag-cloud-link tag-link-34 tag-link-position-31\" style=\"font-size: 18.666666666667pt;\" aria-label=\"Refinery Academy (39 element\u00f3w)\">Refinery Academy<span class=\"tag-link-count\"> (39)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/revenue\/\" class=\"tag-cloud-link tag-link-40 tag-link-position-32\" style=\"font-size: 14.380952380952pt;\" aria-label=\"Revenue (13 element\u00f3w)\">Przychody<span class=\"tag-link-count\"> (13)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/rpm\/\" class=\"tag-cloud-link tag-link-35 tag-link-position-33\" style=\"font-size: 12.952380952381pt;\" aria-label=\"RPM (9 element\u00f3w)\">RPM<span class=\"tag-link-count\"> (9)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/sdk\/\" class=\"tag-cloud-link tag-link-135 tag-link-position-34\" style=\"font-size: 10.857142857143pt;\" aria-label=\"SDK (5 element\u00f3w)\">SDK<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/seasonality\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-35\" style=\"font-size: 11.52380952381pt;\" aria-label=\"seasonality (6 element\u00f3w)\">sezonowo\u015b\u0107<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/seo\/\" class=\"tag-cloud-link tag-link-65 tag-link-position-36\" style=\"font-size: 17.619047619048pt;\" aria-label=\"SEO (30 element\u00f3w)\">SEO<span class=\"tag-link-count\"> (30)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/single-tag\/\" class=\"tag-cloud-link tag-link-84 tag-link-position-37\" style=\"font-size: 11.52380952381pt;\" aria-label=\"Single Tag (6 element\u00f3w)\">Single Tag<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/spo\/\" class=\"tag-cloud-link tag-link-304 tag-link-position-38\" style=\"font-size: 8pt;\" aria-label=\"SPO (2 elementy)\">SPO<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/ssp\/\" class=\"tag-cloud-link tag-link-283 tag-link-position-39\" style=\"font-size: 10.857142857143pt;\" aria-label=\"SSP (5 element\u00f3w)\">SSP<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/third-party-cookies\/\" class=\"tag-cloud-link tag-link-68 tag-link-position-40\" style=\"font-size: 12pt;\" aria-label=\"Third-Party Cookies (7 element\u00f3w)\">Pliki cookie stron trzecich<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/tips\/\" class=\"tag-cloud-link tag-link-141 tag-link-position-41\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"tips (3 elementy)\">wskaz\u00f3wki<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/trends\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-42\" style=\"font-size: 10.857142857143pt;\" aria-label=\"Trends (5 element\u00f3w)\">Trendy<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/viewability\/\" class=\"tag-cloud-link tag-link-261 tag-link-position-43\" style=\"font-size: 8pt;\" aria-label=\"viewability (2 elementy)\">widoczno\u015b\u0107<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/webinar\/\" class=\"tag-cloud-link tag-link-47 tag-link-position-44\" style=\"font-size: 10.095238095238pt;\" aria-label=\"Webinars (4 elementy)\">Webinary<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/pl\/tag\/website\/\" class=\"tag-cloud-link tag-link-133 tag-link-position-45\" style=\"font-size: 10.095238095238pt;\" aria-label=\"website (4 elementy)\">strona internetowa<span class=\"tag-link-count\"> (4)<\/span><\/a><\/div>\n<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>News &amp; Blog Search Search On Top Recent Stories Get The Latest Updates Subscribe To Our Newsletter Stay up<\/p>","protected":false},"author":7,"featured_media":9347,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8877","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Blog | All about Programmatic Advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out our News &amp; Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/wiadomosci-i-blog\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Blog | All about Programmatic Advertising | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Check out our News &amp; Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/wiadomosci-i-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T09:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/\",\"name\":\"News & Blog | All about Programmatic Advertising | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header6.jpg\",\"datePublished\":\"2024-05-09T08:51:10+00:00\",\"dateModified\":\"2026-07-14T09:28:46+00:00\",\"description\":\"Check out our News & Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/blog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header6.jpg\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header6.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"news and blog refinery89 header image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News &#038; Blog | All about Programmatic Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wiadomo\u015bci i Blog | Wszystko o reklamach programatycznych | Refinery89","description":"Sprawd\u017a nasz\u0105 sekcj\u0119 Wiadomo\u015bci i Blog, z wszystkim, co musisz wiedzie\u0107 o reklamie programatycznej oraz najnowszymi wiadomo\u015bciami!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/pl\/wiadomosci-i-blog\/","og_locale":"pl_PL","og_type":"article","og_title":"News & Blog | All about Programmatic Advertising | Refinery89","og_description":"Check out our News & Blog section, with everything you need to know on programmatic advertising, and the lastest updates!","og_url":"https:\/\/refinery89.com\/pl\/wiadomosci-i-blog\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_modified_time":"2026-07-14T09:28:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@refinery89","twitter_misc":{"Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/refinery89.com\/blog\/","url":"https:\/\/refinery89.com\/blog\/","name":"Wiadomo\u015bci i Blog | Wszystko o reklamach programatycznych | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/blog\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","datePublished":"2024-05-09T08:51:10+00:00","dateModified":"2026-07-14T09:28:46+00:00","description":"Sprawd\u017a nasz\u0105 sekcj\u0119 Wiadomo\u015bci i Blog, z wszystkim, co musisz wiedzie\u0107 o reklamie programatycznej oraz najnowszymi wiadomo\u015bciami!","breadcrumb":{"@id":"https:\/\/refinery89.com\/blog\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/blog\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","width":1920,"height":1080,"caption":"news and blog refinery89 header image"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"News &#038; Blog | All about Programmatic Advertising"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/pages\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/comments?post=8877"}],"version-history":[{"count":6,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/pages\/8877\/revisions"}],"predecessor-version":[{"id":16778,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/pages\/8877\/revisions\/16778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media\/9347"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media?parent=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}