{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pl\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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Tourmalet Pro Cycling Stats
\nw kierunku zwi\u0119kszenia przychod\u00f3w z reklam<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mapa drogowa PCS w kierunku maksymalizacji przychod\u00f3w z reklam na przestrzeni lat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Historia tego, jak Refinery89 pomog\u0142o Procyclingstats.com zmaksymalizowa\u0107 ich przychody z reklam w ci\u0105gu ostatnich 4 lat, to zdecydowanie co\u015b, co warto zapami\u0119ta\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prawdziwa historia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ta podr\u00f3\u017c to \u017cywy dow\u00f3d na to, \u017ce czas po\u015bwi\u0119cony na wyb\u00f3r odpowiedniego partnera AdTech si\u0119 op\u0142aca. Aby da\u0107 Ci kr\u00f3tkie wprowadzenie do tego, co si\u0119 wydarzy\u0142o\u2026 po ponad 4 latach wsp\u00f3\u0142pracy<\/strong> i d\u0142ugoterminowej, udanej relacji \u2013 obejmuj\u0105cej przegl\u0105d strategii reklamowej w oparciu o dane oraz wdro\u017cenie nagradzanego rozwi\u0105zania Single Tag \u2013 PCS zwi\u0119kszy\u0142o swoje przychody z reklam o ponad 186%!<\/strong>!<\/p>

Procyclingstats.com to wiod\u0105ca strona internetowa dla entuzjast\u00f3w kolarstwa. Oferuje analizy, wyniki na \u017cywo oraz statystyki historyczne zar\u00f3wno dla fan\u00f3w, jak i profesjonalist\u00f3w. Dzi\u0119ki milionom odwiedzaj\u0105cych miesi\u0119cznie, poszukuj\u0105cych naj\u015bwie\u017cszych informacji o \u015bwiecie kolarstwa, PCS wspi\u0119\u0142o si\u0119 na sam szczyt,<\/strong> staj\u0105c si\u0119 referencyjn\u0105 stron\u0105 dla globalnej spo\u0142eczno\u015bci kolarskiej.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Historia wzrostu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pomimo sukcesu i ogromnej bazy u\u017cytkownik\u00f3w<\/strong>, PCS boryka\u0142o si\u0119 z problemem optymalizacji swojego ekosystemu reklamowego w celu maksymalizacji przychod\u00f3w. Wiele firm AdTech pr\u00f3bowa\u0142o nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119, oferuj\u0105c puste obietnice, co sprawi\u0142o, \u017ce PCS sta\u0142o si\u0119 nieufne wobec potencjalnych partner\u00f3w.<\/p>

Dostrzegaj\u0105c to wyzwanie, wkroczyli\u015bmy z solidnym planem, gwarantuj\u0105c pe\u0142n\u0105 przejrzysto\u015b\u0107 na ka\u017cdym etapie. Zesp\u00f3\u0142 Refinery89 dok\u0142adnie przeanalizowa\u0142 sytuacj\u0119, om\u00f3wi\u0142 z PCS ich cele i stworzy\u0142 dostosowan\u0105 strategi\u0119,<\/strong> kt\u00f3rej celem by\u0142 stabilny wzrost na przestrzeni lat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refinery89 na ratunek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pod koniec 2020 roku wdro\u017cyli\u015bmy nasze kompleksowe rozwi\u0105zanie Single Tag Ad Monetization, zapewniaj\u0105c PCS dost\u0119p do naszej premiowej puli popytu.<\/strong>R\u00f3wnocze\u015bnie opracowali\u015bmy strategi\u0119 sta\u0142ej optymalizacji, kt\u00f3ra mia\u0142a na celu eksponencjalne zwi\u0119kszenie wynik\u00f3w w d\u0142u\u017cszej perspektywie. Wszystko by\u0142o gotowe, aby wej\u015b\u0107 w nowy rok z mocnym startem.<\/p>

W kolejnych latach nasz zesp\u00f3\u0142 AdTech dog\u0142\u0119bnie pozna\u0142 PCS \u2013 konfiguracj\u0119 ich strony, potrzeby oraz zachowania u\u017cytkownik\u00f3w. Dzi\u0119ki tym spostrze\u017ceniom przeprowadzili\u015bmy seri\u0119 udoskonale\u0144, organizuj\u0105c comiesi\u0119czne audyty z PCS w celu dopracowania strategii zgodnie z danymi i zapewnienia idealnych wska\u017anik\u00f3w<\/strong> na ka\u017cdym etapie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Co zyska\u0142o PCS?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ogromny wzrost wska\u017anika<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Poprawiona stawka
wype\u0142nienia reklam<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zwi\u0119kszona liczba wy\u015bwietle\u0144 reklam<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optymalizacja rozmieszczenia reklam<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ROK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To jeszcze nie czas, aby hamowa\u0107. Jest jeszcze jedna rzecz, kt\u00f3r\u0105 mo\u017cemy zrobi\u0107, aby jeszcze bardziej zwi\u0119kszy\u0107 warto\u015b\u0107 ich ekosystemu reklamowego: wykorzysta\u0107 tajn\u0105 bro\u0144 naszego zespo\u0142u sprzeda\u017cy bezpo\u015bredniej...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024: Zwi\u0119kszanie warto\u015bci ekosystemu reklamowego<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Zadanie dla naszej technologii<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nowatorska technologia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Punktem kulminacyjnym tej strategii by\u0142o wykorzystanie naszej technologii Interest-Driven Targeting do zwi\u0119kszenia warto\u015bci ekosystemu reklamowego PCS, dzi\u0119ki dodatkowemu popytowi generowanemu przez nasz zesp\u00f3\u0142 Direct Sales. Eksperci stworzyli idealne letnie kampanie reklamowe,<\/strong> obejmuj\u0105ce najlepsze bezpo\u015brednie umowy reklamowe powi\u0105zane z EuroCup 2024 i Igrzyskami Olimpijskimi w Pary\u017cu. Rezultat? PCS odnotowa\u0142o wzrost przychod\u00f3w o 67% w czerwcu 2024<\/strong> r. w por\u00f3wnaniu do tego samego miesi\u0105ca w roku poprzednim!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Czego si\u0119 nauczyli\u015bmy? Konsekwencja to klucz do sukcesu!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Po\u0142\u0105czenie naszej technologii<\/strong> i nieustannej optymalizacji<\/strong> pozwoli\u0142o nam pom\u00f3c PCS w pe\u0142nym wykorzystaniu ich potencja\u0142u monetyzacyjnego.<\/strong>To sprawi\u0142o, \u017ce weszli na \u015bcie\u017ck\u0119 sta\u0142ego wzrostu.<\/p>

Po latach partnerstwa i ci\u0105g\u0142ego doskonalenia, uda\u0142o nam si\u0119 wsp\u00f3lnie przekszta\u0142ci\u0107 PCS w warto\u015bciowe miejsce dla premium reklamodawc\u00f3w<\/strong>, co czyni go idealnym wyborem dla kampanii bezpo\u015brednich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wzrost Przychod\u00f3w z Reklam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Od 2021 do 2024<\/div>\t\t\t
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Poprawa Wska\u017anika Widoczno\u015bci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Od 2021 do 2024<\/div>\t\t\t
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Wy\u017cszy Wsp\u00f3\u0142czynnik
Wype\u0142nienia<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gotowi na nowe wy\u017cyny?
\nDotrzemy tam razem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRozpocznij!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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