{"id":10876,"date":"2024-09-06T14:09:44","date_gmt":"2024-09-06T12:09:44","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10876"},"modified":"2024-11-08T14:57:59","modified_gmt":"2024-11-08T13:57:59","slug":"grupo-opsa-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pl\/grupo-opsa-success-story-refinery89\/","title":{"rendered":"Grupo Opsa | Success Story | Refinery89"},"content":{"rendered":"
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Historie Sukcesu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Opsa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Opsa to grupa medialna w Hondurasie<\/strong> i Ameryce \u015arodkowej, sk\u0142adaj\u0105ca si\u0119 z czo\u0142owych gazet i czasopism,<\/strong> takich jak Diez (diez.hn), La Prensa (laprensa.hn) i El Heraldo (elheraldo.hn).<\/p>

Same te trzy strony internetowe otrzymuj\u0105 \u0142\u0105cznie 30 milion\u00f3w ods\u0142on miesi\u0119cznie<\/strong>z u\u017cytkownikami w Stanach Zjednoczonych, Meksyku, a nawet Hiszpanii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+38%<\/font><\/h3>

Wzrost przychod\u00f3w z reklam<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geo Tag<\/h3>

Wdro\u017cone Rozwi\u0105zanie<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Przychody z reklam wzros\u0142y o 38% w pierwszym roku po wdro\u017ceniu funkcji GeoTag,<\/strong> maksymalizuj\u0105c monetyzacj\u0119 reklam dzi\u0119ki premium programmatic advertising, dla ca\u0142ego ruchu pochodz\u0105cego spoza g\u0142\u00f3wnego regionu Grupo Opsa, Hondurasu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pocz\u0105tkowe Wyzwania<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ustawienia monetyzacji reklam na stronach Grupo Opsa zosta\u0142y pierwotnie stworzone do dostarczania kampanii bezpo\u015brednich i nie by\u0142y zoptymalizowane pod k\u0105tem licytacji nag\u0142\u00f3wk\u00f3w (header bidding). Grupo Opsa zda\u0142 sobie spraw\u0119, \u017ce traci\u0142 mo\u017cliwo\u015bci monetyzacji, gdy nie wy\u015bwietla\u0142 kampanii bezpo\u015brednich odwiedzaj\u0105cym spoza Hondurasu, tworz\u0105c ogromn\u0105 luk\u0119 w monetyzacji poprzez blokowanie partner\u00f3w premium i format\u00f3w reklam o wysokiej warto\u015bci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wdro\u017cenie Rozwi\u0105zania<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wdro\u017cyli\u015bmy kompleksow\u0105 strategi\u0119 monetyzacji:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"geo<\/figure>

Rozwi\u0105zanie GeoTag<\/h3>

Wdra\u017caj\u0105c GeoTag oparty na identyfikatorach Div, zmonetyzowali\u015bmy ruch nap\u0142ywaj\u0105cy z innych region\u00f3w, nie wp\u0142ywaj\u0105c na kampanie bezpo\u015brednie i umo\u017cliwiaj\u0105c Opsa pe\u0142n\u0105 kontrol\u0119 nad stronami.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Pe\u0142ne wsparcie osobiste<\/h3>

Dedykowany mened\u017cer ds. sukcesu wydawcy m\u00f3wi\u0105cy po hiszpa\u0144sku, zosta\u0142 przypisany do Grupo Opsa, kt\u00f3ry doradza\u0142 wydawcy jak najlepiej wykorzysta\u0107 wszystkie jego mo\u017cliwo\u015bci w zakresie reklam programowych.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"dashboard<\/figure>

Panel Wydajno\u015bci<\/h3>

Grupo Opsa otrzyma\u0142 dost\u0119p do unikalnego panelu z informacjami na temat przychod\u00f3w generowanych dzi\u0119ki header bidding, wydajno\u015bci reklam, widoczno\u015bci i wi\u0119cej.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Popyt Premium<\/h3>

Po\u0142\u0105czyli\u015bmy premium SSP, kt\u00f3re licytowa\u0142y za reklamy wy\u015bwietlane u\u017cytkownikom spoza Hondurasu, nie wp\u0142ywaj\u0105c na kampanie bezpo\u015brednie, kt\u00f3re by\u0142y skierowane do odwiedzaj\u0105cych z Hondurasu.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Refinery89 przyszed\u0142, aby pom\u00f3c w stworzeniu znacznie bardziej przejrzystej i solidnej konfiguracji, kt\u00f3ra zwi\u0119ksza mo\u017cliwo\u015bci monetyzacji. Otrzymali\u015bmy tak\u017ce wspania\u0142e wsparcie od ca\u0142ego ich zespo\u0142u.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gotowi na nowe wy\u017cyny?
\nDotrzemy tam razem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRozpocznij!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10876","page","type-page","status-publish","hentry"],"yoast_head":"\nGrupo Opsa | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Opsa | Success Story | Refinery89 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T13:57:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/09\/GrupoOpsa_Logo.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" 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