{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"cosa-sta-succedendo-al-traffico-di-ga4","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/whats-happening-to-ga4-traffic\/","title":{"rendered":"Cosa sta succedendo al tuo traffico GA4!? Non preoccuparti!"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Il tuo traffico GA4 e le altre metriche stanno andando gi\u00f9\u00f9\u00f9\u00f9? Sappiamo che questa situazione pu\u00f2 essere frustrante, ma non c'\u00e8 bisogno di andare nel panico. Analizziamo le possibili ragioni di questo incubo e cosa possiamo fare per invertire la rotta.<\/p>\n<p data-renderer-start-pos=\"236\">Mantieni la calma e continua a leggere.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">Gli aggiornamenti dell'algoritmo di Google possono influire sul tuo traffico<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201cCosa \u00e8 successo al mio ranking?\u201d se ti stai facendo questa domanda, sappi che non sei solo. Molti proprietari di siti web affrontano questo scenario spiacevole in cui perdono traffico e visibilit\u00e0 online, specialmente dopo aggiornamenti negli algoritmi dei motori di ricerca.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">A marzo 2024, ad esempio, Google ha effettuato non uno, ma due aggiornamenti importanti:<\/strong> il <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aggiornamento del core per contenuti utili<\/a>\u201c<\/span> e il <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aggiornamento spam<\/a>\u201d <\/span>che non lasciano nessuno indifferente.<\/p>\n<p data-renderer-start-pos=\"749\">I risultati? Beh, un sito web con articoli dettagliati e ben ricercati \u00e8 ora sul red carpet e attirer\u00e0 pi\u00f9 visitatori. Ma, oh boy, il sito web che condivide contenuti di base o spam di bassa qualit\u00e0 potrebbe tranquillamente salutare il suo pubblico, perch\u00e9 non rimarr\u00e0.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Soluzioni chiave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">Tieni d'occhio <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aggiornamenti principali di Google Search<\/a> <\/span>ogni mese.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">Apporta le necessarie modifiche SEO e tecniche al tuo sito web prima che sia troppo tardi per scusarsi.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">Rimanete sintonizzati su<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/it\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">il nostro blog<\/a> <\/span>dove condividiamo tutte le tendenze e gli aggiornamenti che possono avere un impatto sui publisher.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">Se fai parte del nostro <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">rete di editori<\/a>,<\/span> Chiedete al nostro team suggerimenti e trucchi per evitare tutto il dramma.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">Il rifiuto del consenso ai cookie comporta la perdita dei dati degli utenti<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">Non solo <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/it\/ritardo-cookie-di-terze-parti-chrome-2025\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">la fine dei cookie di terze parti<\/span><\/span><\/a> sta causando mal di testa a molti di noi, ma anche il rifiuto dei cookie nei moduli di consenso sta lasciando cicatrici tra gli editori.<\/p>\n<p data-renderer-start-pos=\"1634\">Quindi, ecco la cosa: quando un visitatore arriva sulla tua pagina e rifiuta il <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/it\/modalita-di-consenso-di-google-v2-farsi-prendere-dal-panico-o-no\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Modulo di consenso<\/a>, non sarai pi\u00f9 in grado di monitorare i loro dati su GA4, quindi finirei, beh, cieco.<\/p>\n<p data-renderer-start-pos=\"1802\">In altre parole: nessun consenso dell'utente = nessun tracciamento = calo delle visualizzazioni di pagina.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Soluzione chiave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">GA4 offre la<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Dati modellati<\/a><\/span>\u201din Analytics che \u00e8 una stima dell'attivit\u00e0 dell'utente quando identificatori quali cookie o ID utente non sono completamente disponibili. In questo modo, puoi ottenere informazioni utili dai tuoi report Analytics rispettando i dati dei tuoi utenti.<\/p>\n<p>Puoi verificare se hai gi\u00e0 questa opzione disponibile nel tuo account Analytics: Amministrazione &gt; Visualizzazione dati &gt; Identit\u00e0 di rendicontazione &gt; Combinata (la Modellazione dovrebbe essere attiva, altrimenti riceverai una notifica che indica che non \u00e8 disponibile)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>Per essere idoneo al machine learning, propriet\u00e0 GA4, dovresti soddisfare <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">questi prerequisiti<\/span><\/span><\/a> Primo.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Modellazione dati GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Riprogettazione e aggiornamenti del sito web<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">Facciamo una cosa chiara. Google NON \u00e8 il nostro nemico. L'universo online sta diventando pi\u00f9 trasparente, utile e rispettoso nei confronti di tutti gli utenti con l'uscita di tutte queste normative e aggiornamenti.<\/p>\n<p data-renderer-start-pos=\"2701\">Possiamo anche fare (senza volerlo, ovviamente) alcune cose all'interno del nostro sito web che potrebbero causare problemi.<\/p>\n<p data-renderer-start-pos=\"2810\">Cambiamenti significativi al design, al layout o alla funzionalit\u00e0 del tuo sito web possono a volte portare a cali di traffico e entrate se non eseguiti correttamente.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Soluzione chiave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Assicurati che le modifiche apportate ai tuoi siti web soddisfino <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=it\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=it\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">best practice di Google.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">Controlla lo stato del tuo <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/it\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">metriche web principali<\/span> <\/a><\/span>prima e dopo aver apportato modifiche al tuo sito web<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201cDes\u2026pa\u2026cito\u201d. Evita di fare troppe modifiche contemporaneamente, in modo da poter individuare il problema in tempo.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">Hai ancora dubbi? Nessun problema.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Contattaci<\/a><\/strong> <\/span>per raccomandazioni personalizzate per migliorare il tuo fatturato e il tuo posizionamento. Dopotutto, siamo Google Certified Publishing Partners <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\":occhiali da sole:\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\":occhiali da sole:\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/cosa-sta-succedendo-al-traffico-di-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/it\/cosa-sta-succedendo-al-traffico-di-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T07:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_Unlocking-the-mystery-of-GA4-traffic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"What\u2019s happening to your GA4 traffic!? 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