{"id":7469,"date":"2023-11-17T15:18:44","date_gmt":"2023-11-17T14:18:44","guid":{"rendered":"https:\/\/refinery89.com\/?p=7469"},"modified":"2024-11-19T17:15:50","modified_gmt":"2024-11-19T16:15:50","slug":"caricamento-lazy-nella-pubblicita-programmatica","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/lazy-loading-in-programmatic-advertising\/","title":{"rendered":"Lazy loading nella pubblicit\u00e0 programmatica: quando essere pigri fa bene"},"content":{"rendered":"<p data-renderer-start-pos=\"111639\">Pubblicitari ed editori sono sempre in movimento alla ricerca di modi innovativi per massimizzare la monetizzazione e ottimizzare le loro strategie pubblicitarie. Una tecnica che ha guadagnato terreno \u00e8 il caricamento pigro (lazy loading).<\/p>\n<h2 id=\"What-is-Lazy-Loading?\" data-renderer-start-pos=\"111899\">Caricamento pigro<\/h2>\n<p data-renderer-start-pos=\"111922\">Il lazy loading \u00e8 una tecnica che ritarda il caricamento di risorse non critiche al momento del caricamento della pagina. Invece di caricare tutti gli asset contemporaneamente, attende che l'area visibile del browser dell'utente sia in procinto di visualizzare un elemento prima di caricarlo. Nel contesto della pubblicit\u00e0 programmatica, ci\u00f2 significa che specifici formati pubblicitari verranno caricati solo quando stanno per essere visibili all'utente.<\/p>\n<h2 id=\"Why-is-Lazy-Loading-Important-for-Publishers?\" data-renderer-start-pos=\"112310\">Perch\u00e9 il Lazy Loading \u00e8 importante per gli editori?<\/h2>\n<h3 id=\"Improved-User-Experience\" data-renderer-start-pos=\"112359\">Esperienza Utente Migliorata<\/h3>\n<p data-renderer-start-pos=\"112386\">I siti web con un elevato contenuto pubblicitario possono rallentare in modo significativo, causando una scarsa esperienza utente. Impiegando il lazy loading, gli editori possono garantire che il contenuto del sito si carichi rapidamente, mantenendo l'utente coinvolto.<\/p>\n<h3 id=\"Enhanced-Page-Performance\" data-renderer-start-pos=\"112590\">Prestazioni della pagina migliorate<\/h3>\n<p data-renderer-start-pos=\"112617\">Pu\u00f2 migliorare drasticamente i punteggi di velocit\u00e0 della pagina, un fattore essenziale non solo per l'esperienza utente ma anche per il posizionamento sui motori di ricerca.<\/p>\n<h3 id=\"Reduced-Bounce-Rate\" data-renderer-start-pos=\"112767\">Tasso di rimbalzo ridotto<\/h3>\n<p data-renderer-start-pos=\"112788\">Tempi di caricamento delle pagine pi\u00f9 veloci significano che gli utenti sono meno propensi ad abbandonare il sito web, riducendo cos\u00ec il tasso di rimbalzo.<\/p>\n<h3 id=\"Efficient-Use-of-Resources\" data-renderer-start-pos=\"112897\">Uso efficiente delle risorse<\/h3>\n<p data-renderer-start-pos=\"112925\">Caricando il contenuto dell'annuncio solo quando pu\u00f2 essere efficiente e produrre risultati, si ottiene un uso pi\u00f9 efficiente delle risorse del server e della larghezza di banda.<\/p>\n<h2 id=\"How-Can-Lazy-Loading-be-Implemented?\" data-renderer-start-pos=\"113043\">Come puoi implementare il caricamento pigro?<\/h2>\n<p data-renderer-start-pos=\"113083\">Gli editori implementano il caricamento pigro usando JavaScript. Ci sono molte librerie disponibili che possono aiutare in questo, come <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">lozad.js<\/code> e <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">lazysizes<\/code>. Il principio di base \u00e8 caricare il contenuto (in questo caso, gli annunci) solo quando entrano nel campo visivo del browser. Le specifiche possono variare in base alla libreria utilizzata, ma la logica di base rimane coerente ovunque.<\/p>\n<h2 id=\"Lazy-Loading-&amp;-Ad-Inventory-Monetization\" data-renderer-start-pos=\"113449\">Che dire della monetizzazione dell'inventario pubblicitario?<\/h2>\n<p data-renderer-start-pos=\"113493\">Per gli editori, la monetizzazione \u00e8 fondamentale, ed \u00e8 qui che emerge il vero valore del lazy loading. Con il lazy loading:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113619\">Visualizzazioni pubblicitarie ottimizzate: Poich\u00e9 gli annunci vengono caricati quando stanno per entrare nell'area di visualizzazione, c'\u00e8 una maggiore probabilit\u00e0 che vengano visti. Questo pu\u00f2 migliorare i punteggi di viewability, una metrica cruciale nella pubblicit\u00e0 programmatica.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"2\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113832\">Servizio efficiente degli annunci: gli inserzionisti vogliono che i loro annunci vengano mostrati. Questa tecnologia garantisce che gli utenti vedano gli annunci e che questi non vadano sprecati se un utente non li scorre mai nella loro posizione su una pagina.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"3\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114013\">Maggiore Coinvolgimento con i Formati Pubblicitari: Gli utenti sono pi\u00f9 propensi a interagire con essi, il che pu\u00f2 portare a tassi di clic pi\u00f9 elevati e, di conseguenza, a una migliore monetizzazione.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"4\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114226\">Uso ottimale dell'inventario pubblicitario: un editore pu\u00f2 essere certo che l'inventario pubblicitario venga utilizzato in modo ottimale. Ci\u00f2 aiuta a caricare solo gli annunci con la pi\u00f9 alta probabilit\u00e0 di visualizzazione, rendendo un uso efficace degli spazi pubblicitari disponibili.<\/p>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"114443\">Il lazy loading \u00e8 un punto cruciale nella pubblicit\u00e0 programmatica. Per gli editori che mirano a ottimizzare il loro inventario pubblicitario e massimizzare la monetizzazione, raccomandiamo vivamente di adottarlo; \u00e8 essenziale. Assicurando che le giuste pubblicit\u00e0 vengano caricate al momento giusto, gli editori possono offrire un'esperienza utente fluida e garantire al contempo che i loro formati pubblicitari vengano monetizzati in modo efficace.<\/p>\n<p data-renderer-start-pos=\"114443\"><a href=\"https:\/\/wp.refinery89.com\/contact-us\/\">Contattaci<\/a> e monetizziamo subito le tue pubblicit\u00e0!<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[66,24,34,65],"class_list":["post-7469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-lazy-loading","tag-programmatic-advertising","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lazy loading in programmatic advertising: when being lazy is good | Refinery89<\/title>\n<meta name=\"description\" content=\"Lazy loading is a technique that defers the loading of non-critical resources at page load time, it waits user&#039;s browser viewport to display.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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