{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"aggiornamento-pushads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/pushads-update\/","title":{"rendered":"Presentiamo: PushAds e la Nuova Funzionalit\u00e0 Video Outstream"},"content":{"rendered":"<p>Le Push-Up Ads si sono evolute! Siamo lieti di presentare il nostro ultimo aggiornamento tecnologico per continuare a incrementare i tuoi guadagni verso nuovi traguardi: Benvenuto a PushAds e alla nostra nuova funzionalit\u00e0 Video Outstream! Pi\u00f9 efficienti e facili da scalare, questi nuovi aggiornamenti sono qui per darti la spinta nei ricavi e nelle prestazioni che hai desiderato.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Esempio di PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cosa sono le PushAds?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds sono la nuova generazione di <a href=\"https:\/\/refinery89.com\/it\/tutto-sugli-annunci-push-up\/\" target=\"_blank\" rel=\"noopener\">Pubblicit\u00e0 push-up<\/a>. Questo formato pubblicitario generatore di entrate \u00e8 costituito da un banner accattivante fissato nella parte superiore o inferiore dello schermo per garantirne la massima visibilit\u00e0. Con il suo posizionamento premium e l'architettura scalabile, consente agli editori di ottenere continuamente un elevato <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPM<\/a> senza impattare negativamente sulla UX. Il meglio di entrambi i mondi!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Quali sono i vantaggi dei nuovi PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sono pienamente conformi alle linee guida dell'inserzionista.<\/li>\n<\/ul>\n<ul>\n<li>Comandano un'elevata visibilit\u00e0, aumentando le impressioni pubblicitarie e il coinvolgimento.<\/li>\n<\/ul>\n<ul>\n<li>Il loro design intuitivo li rende una scelta eccellente per ottimizzare le prestazioni del sito.<\/li>\n<\/ul>\n<ul>\n<li>La loro posizione premium \u00e8 molto richiesta dagli inserzionisti ai migliori CPM, generando maggiori entrate e un pi\u00f9 alto <a href=\"https:\/\/refinery89.com\/it\/tasso-di-riempimento-annunci-per-editori\/\" target=\"_blank\" rel=\"noopener\">tassi di riempimento<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Nuova funzionalit\u00e0 Video Outstream su PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nel nuovo PushAd, i video fanno ora parte dell&#x27;asta. Abbiamo introdotto un formato Video Outstream pensato per i dispositivi mobili, con l&#x27;obiettivo di aumentare i CPM e combinare la domanda di annunci display e video nello stesso spazio pubblicitario. Il video viene visualizzato in un lettore &quot;sticky&quot; ancorato alla parte inferiore dello schermo, garantendo la visibilit\u00e0 senza compromettere l&#x27;esperienza dell&#x27;utente.<\/p>\n<p>Abbiamo ottimizzato il formato per dispositivi mobili (rapporto d'aspetto 16:9, larghezza massima di 360px) e applicato un floor pi\u00f9 elevato, basato sulla regione, rispetto all'inventario display standard, contribuendo a dare priorit\u00e0 alla domanda video proteggendo al contempo le entrate.<\/p>\n<p>Dato che i video generano CPM pi\u00f9 elevati, vengono serviti per primi. Se non sono disponibili video, l'annuncio display pi\u00f9 performante riempie lo spazio, garantendo quasi nessuna impression invenduta.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Quali sono i vantaggi della nuova funzione Video Outstream?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sblocca l&#x27;accesso ai budget per i video outstream con criteri rigorosi <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> soglie.<\/li>\n<\/ul>\n<ul>\n<li>Migliorare la competitivit\u00e0 rispetto alle posizioni outstream dedicate.<\/li>\n<\/ul>\n<ul>\n<li>Aumenta il tasso di coinvolgimento del tuo sito.<\/li>\n<\/ul>\n<ul>\n<li>Abilita CPM pi\u00f9 alti sbloccando l'inventario video nelle tue PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Quali risultati hanno ottenuto gli editori?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dopo aver condotto un test A\/B sulla nostra rete, gli editori hanno riscontrato che PushAds ha generato un aumento del 7,71% delle impressioni pubblicitarie e un incremento dell&#x27;81% del fill rate rispetto agli annunci PushUp. Inoltre, in termini di ricavi, abbiamo notato un aumento del +0,31% (TP3T), a indicare una parit\u00e0 tra i due formati. Coloro che hanno provato PushAds con la funzione Video Outstream hanno registrato un aumento dell&#x27;eCPM del +69,81% (TP3T) e un incremento dei ricavi del +26,71% (TP3T) sullo stesso inventario.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E adesso?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Abbiamo creato PushAds come base scalabile proprio per poter continuare a migliorarla. Il team continuer\u00e0 a lavorare su miglioramenti, correzioni e nuove funzionalit\u00e0 man mano che l&#x27;implementazione procede e la domanda si evolve. Iscriviti alla nostra newsletter per essere il primo a scoprire i futuri aggiornamenti!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Come ottenere PushAds e la nuova funzionalit\u00e0 Video Outstream sul tuo sito<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Contatta il tuo Account Manager per editori per provare subito PushAds e la nuova funzione Video Outstream e portare i tuoi ricavi pubblicitari a livelli mai raggiunti prima!<\/p>\n<p>Se sei nuovo qui, possiamo anche eseguire una <a href=\"https:\/\/refinery89.com\/it\/audit-sito-web-gratuito-per-massimizzare-le-entrate-pubblicitarie\/\" target=\"_blank\" rel=\"noopener\">analisi gratuita del sito web<\/a> per te e ti forniremo consigli su come ottimizzare la configurazione dei tuoi annunci per ottenere il massimo dei guadagni!<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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