{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-05-07T17:25:54","modified_gmt":"2026-05-07T15:25:54","slug":"isabel-flores-e-la-leader-del-gruppo-programmatico","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores diventa la nuova leader del Gruppo Programmatic di IAB Spain"},"content":{"rendered":"<p><!--more-->Siamo entusiasti di annunciare che <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores<\/a>, il nostro VP Sales Spagna e LATAM del <a href=\"https:\/\/refinery89.com\/it\/soluzioni-pubblicitarie-inserzionisti\/\" target=\"_blank\" rel=\"noopener\">Marchi e Agenzie<\/a> il team di Refinery89, \u00e8 stato nominato nuovo Leader del Programmatic Group presso <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Spagna.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, la nuova leader del Gruppo Programmatic di IAB Spain<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Come nuovo Leader del <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Gruppo Programmatico<\/a>, Isabel assumer\u00e0 la responsabilit\u00e0 di portare avanti le iniziative del Gruppo e incoraggiare la partecipazione attiva dei suoi membri. Supervisioner\u00e0 inoltre la condivisione dei vantaggi della pubblicit\u00e0 programmatica in tutto l'ecosistema, sviluppando varie risorse di alto valore.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, attuale VP Sales Spagna e LATAM in Refinery89 e leader nel settore AdTech, vanta oltre 11 anni di esperienza nell'ecosistema programmatico. Nel corso della sua carriera, ha collaborato a stretto contatto con agenzie, inserzionisti, editori e piattaforme tecnologiche. Ha inoltre svolto un ruolo chiave nel promuovere la trasformazione digitale all'interno delle aziende, con particolare attenzione all'innovazione, alla trasparenza e alla crescita sostenibile.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201cSono molto felice di contribuire allo sviluppo dell'industria programmatica in Spagna. Mi impegno volentieri a promuovere la collaborazione tra i membri, oltre a guidare progetti di valore e a mantenere una comunicazione efficace con IAB Spain e l'intero ecosistema. In questo nuovo ruolo, voglio contribuire a costruire un Gruppo dinamico, partecipativo e allineato alle sfide attuali del settore\u201d, afferma Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">I Comitati IAB sono forum di partecipazione i cui membri sono responsabili dello sviluppo, della definizione e della regolamentazione di specifici aspetti della pubblicit\u00e0 digitale. Per fare ci\u00f2, creano varie risorse come studi, white paper e infografiche. Insieme, mirano a fornire informazioni complete che supportino i professionisti dell'ecosistema nel massimizzare i loro sforzi.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">Il Programmatic Group fa parte della Data &amp; Activation Committee. \u00c8 composto da un gruppo di aziende leader di mercato, membri di IAB. I suoi membri contribuiscono ad approfondire la comprensione dei vantaggi della pubblicit\u00e0 programmatica. Alcuni di questi includono trasparenza, ottimizzazione in tempo reale, targeting preciso, sostenibilit\u00e0 del brand, efficienza dei media, tra molti altri.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel assume questa posizione con entusiasmo e un forte impegno. Con notevole dedizione, manterr\u00e0 il Gruppo all'avanguardia dell'innovazione. Ci\u00f2 include la guida dell'evoluzione degli standard di misurazione, sostenibilit\u00e0 e qualit\u00e0. Allo stesso tempo, si impegna a mantenere una comunicazione continua tra i diversi membri e associati di IAB Spain. Garantir\u00e0 l'allineamento, la collaborazione attiva e la promozione di iniziative congiunte all'interno dell'ecosistema digitale.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" content=\"index, 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