{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"potenziare-gli-editori-con-annunci-intelligenti-e-coinvolgenti-insieme-a-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"Dall\u2019insight all\u2019impatto: come GumGum potenzia i nostri Publishers con annunci intelligenti e coinvolgenti"},"content":{"rendered":"<p><i>Nota dell\u2019autore: questo articolo \u00e8 stato scritto insieme da Refinery89 e GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Lo capiamo: gli annunci personalizzati per i tuoi utenti non sono solo la ciliegina sulla torta. Sono uno degli ingredienti segreti che permettono al tuo sito di distinguersi, massimizzare il rendimento e offrire un\u2019ottima esperienza utente. \u00c8 qui che entrano in gioco <a href=\"https:\/\/refinery89.com\/it\/what-is-an-ssp\/\" target=\"_blank\" rel=\"noopener\">partner<\/a> come <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> , <strong>trasformando idee troppo belle per essere vere in realt\u00e0, grazie a configurazioni di monetizzazione pi\u00f9 intelligenti<\/strong> come il nostro <a href=\"https:\/\/refinery89.com\/it\/single-tag-crescita-ricavi-pubblicitari\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag leggero<\/a> con forte domanda.<\/p>\n<p>Continua a scorrere per scoprire come, insieme a GumGum, garantiamo che la domanda che offriamo alla nostra rete di publishers sia intelligente, coinvolgente e della massima qualit\u00e0 per aumentare i risultati della tua monetizzazione pubblicitaria oltre ogni aspettativa.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cos\u2019\u00e8 GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> \u00e8 una piattaforma pubblicitaria digitale globale basata sul contesto che sfrutta la potenza dell\u2019intelligenza artificiale per offrire annunci non intrusivi e altamente rilevanti. La sua missione \u00e8 creare un ecosistema pubblicitario digitale che catturi l\u2019attenzione e rispetti la privacy degli utenti, massimizzando al contempo le performance per inserzionisti e publishers.<\/p>\n<p>Credono fermamente che la pubblicit\u00e0 debba essere tanto intelligente quan<\/p>\n<p>Hanno un\u2019ampia variet\u00e0 di soluzioni che servono a:<\/p>\n<ul>\n<li>Garantire che gli annunci vengano inseriti in ambienti contestualmente rilevanti, migliorando la <a href=\"https:\/\/refinery89.com\/it\/what-is-brand-safety\/\">sicurezza<\/a> e l\u2019idoneit\u00e0 del brand.<\/li>\n<\/ul>\n<ul>\n<li>Garantire che gli annunci vengano inseriti in ambienti contestualmente rilevanti, migliorando la sicurezza e l\u2019idoneit\u00e0 del brand<\/li>\n<\/ul>\n<ul>\n<li>Analizzare miliardi di segnali sul web aperto, mappando l\u2019attenzione dei consumatori, l\u2019allineamento contestuale e le prestazioni creative in tempo reale per alimentare campagne pi\u00f9 intelligenti.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Come, insieme a GumGum, aumentiamo la performance della nostra rete di publishers<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La nostra partnership mira a offrire un valore di altissimo livello ai nostri clienti. GumGum porta <a href=\"https:\/\/refinery89.com\/it\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a>competitivi e una domanda di alta qualit\u00e0 che non solo contribuisce a elevati ricavi pubblicitari, ma migliora anche l\u2019esperienza dell\u2019utente sul sito con annunci attraenti e personalizzati per il tuo pubblico.<\/p>\n<p>In qualit\u00e0 di partner di rete per i publishers, consentiamo a GumGum di estendere la propria portata a una vasta e diversificata gamma di publishers in tutta Europa e LATAM. Questa collaborazione garantisce una scala significativa e diversit\u00e0 nei posizionamenti pubblicitari di GumGum.<\/p>\n<p>L\u2019esperienza del nostro team nella gestione e nell\u2019ottimizzazione della comunicazione con i nostri publishers garantisce di soddisfare standard elevati di servizio e performance in ogni situazione.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>La formula vincente: creativit\u00e0 accattivanti e un targeting preciso che converte<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum's In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum fornisce creativit\u00e0 personalizzate e di alta qualit\u00e0, adattate ai siti dei publishers. Queste creativit\u00e0 basate sui dati eccellono nel catturare l\u2019attenzione grazie al design e a contenuti pertinenti, migliorando sia le performance che l\u2019esperienza dell\u2019utente. Uno dei loro formati di punta \u00e8 <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">l\u2019In-Screen Cascade<\/a>, ad alto impatto. Questo annuncio combina le migliori caratteristiche di un <a href=\"https:\/\/refinery89.com\/it\/tutto-sugli-annunci-push-up\/\" target=\"_blank\" rel=\"noopener\">push-up ad<\/a> e di un interscroller per offrire una creativit\u00e0 interattiva che cattura davvero il pubblico.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Una visione condivisa per il futuro<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Guardando al futuro insieme a GumGum, puntiamo a esplorare nuovi mercati, continuare a crescere insieme in Europa e LATAM e offrire la migliore domanda nei siti pi\u00f9 adatti. Le nostre forze combinate (la tecnologia avanzata e la capacit\u00e0 creativa di GumGum, insieme alla nostra solida rete di publishers, inventario premium e eccellenza operativa) sono la combinazione perfetta per aiutare i nostri publishers a ottenere risultati eccezionali.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Una partnership da ricordare<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cLa collaborazione con Refinery89 ci consente di connetterci senza problemi con un\u2019ampia rete di publishers, garantendo che le nostre soluzioni contestuali e creative raggiungano il pubblico negli ambienti pi\u00f9 efficaci. Il loro impegno per l\u2019eccellenza rispecchia il nostro, rendendo questa collaborazione la combinazione perfetta per offrire risultati eccezionali ai nostri clienti.\u201d \u2013 condivide Sven Bakker, Director of Publisher Development, DE di GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Insieme a GumGum, stiamo ridefinendo il panorama della pubblicit\u00e0 digitale, assicurando che la buona pubblicit\u00e0 non interrompa, ma si allinei alle esigenze di publishers, inserzionisti e utenti.<\/p>\n<p>Discover more about our solutions<a href=\"https:\/\/refinery89.com\/it\/single-tag-crescita-ricavi-pubblicitari\/\" target=\"_blank\" rel=\"noopener\"> qui<\/a> o leggi di pi\u00f9<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> sulla potente domanda di GumGum.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/potenziare-gli-editori-con-annunci-intelligenti-e-coinvolgenti-insieme-a-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; 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