{"id":14212,"date":"2025-07-22T10:00:00","date_gmt":"2025-07-22T08:00:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14212"},"modified":"2025-09-25T09:47:45","modified_gmt":"2025-09-25T07:47:45","slug":"5-errori-tecnici-che-potrebbero-danneggiare-i-tuoi-ricavi-pubblicitari","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/","title":{"rendered":"5 errori tech che potrebbero danneggiare la tua monetizzazione pubblicitaria"},"content":{"rendered":"<p>Gli antipatici errori tecnici stanno influenzando i tuoi guadagni pubblicitari? Se la tua monetizzazione non sta raggiungendo i numeri che ti aspettavi, il colpevole potrebbe essere sotto i tuoi occhi\u2026 ed \u00e8 pi\u00f9 comune di quanto pensi. Ti mostriamo <strong>5 technische Fehler, die deine Anzeigen-Monetarisierung einschr\u00e4nken k\u00f6nnten<\/strong> (e come individuarli prima di perdere entrate\u2026 o la pazienza).<\/p>\n<p>Per questo articolo, abbiamo parlato con <a href=\"https:\/\/www.linkedin.com\/in\/santiago-sanchez-negrete\/\" target=\"_blank\" rel=\"noopener\">Santiago S\u00e1nchez<\/a>, il nostro specialista in performance dei publisher del team TAM. Ci ha raccontato cinque errori tecnici comuni che potrebbero danneggiare la tua monetizzazione pubblicitaria e ci ha dato consigli pratici su come tu e il tuo team (o il vostro TAM di fiducia!) potete risolverli.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Ads.txt mal implementato o incompleto<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Quando si tratta di monetizzare il tuo sito, il file <a href=\"https:\/\/refinery89.com\/it\/importance-of-ads-txt\/\" target=\"_blank\" rel=\"noopener\">ads.txt<\/a> identifica il tuo sito come un Venditore Digitale Autorizzato. Fondamentalmente, d\u00e0 il diritto di vendere impression programmatiche. Pensalo come un check blu invisibile di Twitter che fa sapere agli altri che sei legittimo e puoi mostrare annunci sul tuo sito.<\/p>\n<p><strong>Avere un file ads.txt mal implementato o incompleto pu\u00f2 influire sulla tua domanda,<\/strong> perch\u00e9 potresti perdere opportunit\u00e0 di guadagno dagli annunci. Per evitarlo, fai un rapido audit del tuo ads.txt o chiedi al tuo TAM come farlo.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Bassa visibilit\u00e0 degli annunci a causa di problemi di design<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>L\u2019obiettivo di un inserzionista \u00e8 che il suo annuncio abbia impatto, e perch\u00e9 ci\u00f2 avvenga deve essere visto correttamente. <a href=\"https:\/\/refinery89.com\/es\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">La visibilit\u00e0<\/a> degli annunci \u00e8 un fattore che determina fortemente la qualit\u00e0 di un publisher. Pi\u00f9 alta \u00e8 la percentuale di visibilit\u00e0 del tuo sito, pi\u00f9 prezioso sar\u00e0 il tuo inventario pubblicitario, quindi non lasciare che il design del tuo sito influisca sui tuoi guadagni. Ecco due problemi comuni di design che potrebbero influire sulla visibilit\u00e0:<\/p>\n<ul>\n<li><strong>Lazy Loading mal implementato<\/strong>: Se il <a href=\"https:\/\/refinery89.com\/it\/lazy-loading-in-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a> (una tecnica di ad tech che aumenta i ricavi caricando gli annunci quando l\u2019utente sta per scorrere oltre, per ottimizzare la velocit\u00e0 di caricamento del sito) \u00e8 implementato in modo errato, pu\u00f2 far s\u00ec che il tuo sito carichi lentamente o in modo scorretto, influenzando l\u2019esperienza dell\u2019utente e quindi il tuo traffico.<\/li>\n<li><strong>Posizionare gli annunci senza considerare il FOLD: <\/strong>Quando posizioni annunci sul tuo sito, \u00e8 importante pensare alla visibilit\u00e0. Una delle migliori pratiche \u00e8 mettere gli annunci above the fold (la parte visibile del sito che gli utenti vedono prima di scorrere la pagina). Gli annunci below the fold hanno meno probabilit\u00e0 di essere visti e possono portare a meno engagement e ricavi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Per garantire un buon tasso di visibilit\u00e0 degli annunci ed evitare problemi di design, devi:<\/p>\n<ol>\n<li>Assicurati che la tua tecnologia di monetizzazione degli annunci sia implementata correttamente. Puoi confrontarti con il tuo TAM per verificarla.<\/li>\n<li>Analizza una heatmap usando strumenti come <a href=\"https:\/\/www.hotjar.com\/about-us\/\" target=\"_blank\" rel=\"noopener\">HotJar<\/a> o <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a>Prova diverse posizioni per gli annunci fino a trovare i punti migliori sul tuo sito. Inoltre, dare priorit\u00e0 al posizionamento above the fold aiuta a garantire che i tuoi annunci ottengano la massima visibilit\u00e0. <a href=\"https:\/\/refinery89.com\/it\/formati-di-banner-pubblicitari-con-le-migliori-performance-per-gli-editori\/\" target=\"_blank\" rel=\"noopener\">Dai un\u2019occhiata a questo articolo per saperne di pi\u00f9 sul posizionamento degli annunci da un esperto AdOps.<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>3. Perdita di impression a causa di errori di consenso<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La gestione del consenso \u00e8 fondamentale in questo settore per mostrare annunci su qualsiasi sito web. Per questo, la<a href=\"https:\/\/refinery89.com\/it\/cmp-for-publishers\/\" target=\"_blank\" rel=\"noopener\"> piattaforma di gestione del consenso (CMP)<\/a> del tuo sito deve essere sempre aggiornata.<\/p>\n<p>Puoi <strong>rilevare errori di consenso, come irregolarit\u00e0 nelle stringhe TCF nelle richieste di annunci, usando DevTools o il tuo pannello GAM.<\/strong> In questo modo riceverai un avviso quando le impression vengono bloccate. Se lavori con Refinery89, il nostro team TAM pu\u00f2 verificare se il consenso \u00e8 stato accettato nelle richieste di annunci e aiutarti a risolvere eventuali problemi correlati.<\/p>\n<p>Se attualmente non stai usando una CMP o vuoi esplorare alternative, puoi usare la nostra gratuitamente. Garantisce che i dati degli utenti siano gestiti con cura e semplifica la conformit\u00e0, adattandosi facilmente alle varie normative locali da un unico sistema.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>4. Consegna degli annunci influenzata dai lunghi tempi di caricamento<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Com\u2019\u00e8 l\u2019esperienza utente sul tuo sito in questo momento? Il tuo sito si carica velocemente e senza intoppi? I Core Web Vitals, in particolare il CLS (Cumulative Layout Shift), possono compromettere gli spazi pubblicitari se non vengono gestiti correttamente.<\/p>\n<p><strong>La velocit\u00e0 di caricamento pu\u00f2 essere facilmente rilevata e risolta effettuando controlli regolari sui Core Web Vitals del tuo sito.<\/strong> Puoi verificarne l\u2019impatto con piattaforme come <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" target=\"_blank\" rel=\"noopener\">Lighthouse<\/a> o <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights,<\/a>\u00a0che forniscono indicazioni su cosa fare per risolvere eventuali problemi.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>5. Non sfruttare i formati responsive<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>I siti web responsive si distinguono in termini di <a href=\"https:\/\/refinery89.com\/it\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> game, being optimized to generate more traffic and maintain a great user experience. <strong>Avere a disposizione un repertorio flessibile di diversi formati e dimensioni di annunci aumenta i tassi di riempimento e la concorrenza per il tuo sito.<\/strong> Make sure to follow Google Ad Manager recommended settings on ad formats to take full advantage of them.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Round bonus: Come monitorare l\u2019impatto reale<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Monitorare le tue azioni \u00e8 fondamentale per migliorare. Usa strumenti che combinano i report dei ricavi pubblicitari con gli insight sull\u2019esperienza utente, come il nostro <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Cruscotto dell'editore<\/a> insieme a Google Publisher Console, per avere una visione completa dei tuoi sforzi di ottimizzazione.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Ora tocca a te<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ora sei una macchina per rilevare gli errori! Evita questi problemi tecnici sul tuo sito o prendi misure rapide per risolverli o migliorarli e in pochissimo tempo la tua strategia di monetizzazione dar\u00e0 i suoi frutti. Per ulteriori informazioni su come ottimizzare il tuo sito per massimizzare i ricavi pubblicitari, non esitare a contattare Santi o qualsiasi membro del nostro team AdOps! <a href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\">Contatta il nostro team per scoprire le nostre soluzioni e servizi, inclusa l\u2019ottimizzazione del posizionamento degli annunci.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Are pesky technical errors affecting your ad revenue? If your monetization isn\u2019t hitting the numbers you expected, the culprit might be hidden in plain sight and it\u2019s more common than you think. Let us teach you 5\u00a0 technical errors that might be limiting your ad monetization (and how to detect them before you lose revenue [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,24],"class_list":["post-14212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tech errors that could be hurting your ad monetization | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn 5 technical errors that might be limiting your ad monetization and how to detect them before you lose revenue or your mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/5-errori-tecnici-che-potrebbero-danneggiare-i-tuoi-ricavi-pubblicitari\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tech errors that could be hurting your ad monetization | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn 5 technical errors that might be limiting your ad monetization and how to detect them before you lose revenue or your mind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/it\/5-errori-tecnici-che-potrebbero-danneggiare-i-tuoi-ricavi-pubblicitari\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T07:47:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"5 tech errors that could be hurting your ad monetization\",\"datePublished\":\"2025-07-22T08:00:00+00:00\",\"dateModified\":\"2025-09-25T07:47:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Blog-Post_Technical-Errors.png\",\"keywords\":[\"Ad Monetization\",\"Programmatic Advertising\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/\",\"name\":\"5 tech errors that could be hurting your ad monetization | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Blog-Post_Technical-Errors.png\",\"datePublished\":\"2025-07-22T08:00:00+00:00\",\"dateModified\":\"2025-09-25T07:47:45+00:00\",\"description\":\"Learn 5 technical errors that might be limiting your ad monetization and how to detect them before you lose revenue or your mind.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Blog-Post_Technical-Errors.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Blog-Post_Technical-Errors.png\",\"width\":800,\"height\":550,\"caption\":\"5 technical errors that might be limiting your ad monetization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/5-technical-errors-that-could-be-hurting-your-ad-revenue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tech errors that could be hurting your ad monetization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/it\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 errori tech che potrebbero danneggiare la tua monetizzazione pubblicitaria | Refinery89","description":"Scopri 5 errori tecnici che potrebbero limitare la tua monetizzazione pubblicitaria e come individuarli prima di perdere guadagni o la testa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/it\/5-errori-tecnici-che-potrebbero-danneggiare-i-tuoi-ricavi-pubblicitari\/","og_locale":"it_IT","og_type":"article","og_title":"5 tech errors that could be hurting your ad monetization | Refinery89","og_description":"Learn 5 technical errors that might be limiting your ad monetization and how to detect them before you lose revenue or your mind.","og_url":"https:\/\/refinery89.com\/it\/5-errori-tecnici-che-potrebbero-danneggiare-i-tuoi-ricavi-pubblicitari\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-07-22T08:00:00+00:00","article_modified_time":"2025-09-25T07:47:45+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Scritto da":"Patricia Sim\u00f3n","Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"5 tech errors that could be hurting your ad monetization","datePublished":"2025-07-22T08:00:00+00:00","dateModified":"2025-09-25T07:47:45+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/"},"wordCount":922,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png","keywords":["Ad Monetization","Programmatic Advertising"],"articleSection":["News","Publishers","Refinery Academy"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/","url":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/","name":"5 errori tech che potrebbero danneggiare la tua monetizzazione pubblicitaria | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png","datePublished":"2025-07-22T08:00:00+00:00","dateModified":"2025-09-25T07:47:45+00:00","description":"Scopri 5 errori tecnici che potrebbero limitare la tua monetizzazione pubblicitaria e come individuarli prima di perdere guadagni o la testa.","breadcrumb":{"@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/07\/Blog-Post_Technical-Errors.png","width":800,"height":550,"caption":"5 technical errors that might be limiting your ad monetization"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"5 tech errors that could be hurting your ad monetization"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e8 la specialista Inbound e Content di Refinery89. Con competenza nel marketing digitale, nella SEO e nelle tendenze dell'ad tech, Patricia crea contenuti che traducono argomenti complessi di programmatic advertising in spunti pratici, consentendo a publisher e inserzionisti di prosperare.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/it\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/posts\/14212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/comments?post=14212"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/posts\/14212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/media\/14213"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/media?parent=14212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/categories?post=14212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/tags?post=14212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}