{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integra-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/refinery89-integrates-openpath\/","title":{"rendered":"Potenziamo il nostro Ad Stack con OpenPath di The Trade Desk"},"content":{"rendered":"<p>Potenziamo il nostro Ad Stack con OpenPath di The Trade Desk<\/p>\n<p>Siamo orgogliosi di annunciare la nostra partnership con <a href=\"https:\/\/www.thetradedesk.com\/uk\/about-us\/our-story\">The Trade Desk<\/a> per integrare <a href=\"https:\/\/www.thetradedesk.com\/resources\/what-is-openpath#:~:text=OpenPath:%20Creating%20supply%20path%20efficiency,to%20help%20grow%20their%20businesses.\">OpenPath<\/a> (con la sua offerta premium di pubblicit\u00e0 digitale!) nella nostra <a href=\"https:\/\/refinery89.com\/it\/single-tag-crescita-ricavi-pubblicitari\/\">soluzione di monetizzazione pubblicitaria Single Tag.<\/a>L\u2019integrazione rafforzer\u00e0 il nostro Ad Stack premium e offrir\u00e0 maggiori opportunit\u00e0 di monetizzazione per la nostra rete di publisher.<\/p>\n<p>Unendo le forze con il nostro team, The Trade Desk ottiene accesso su larga scala a publisher di nicchia di alta qualit\u00e0. Noi, in cambio, possiamo portare la domanda pi\u00f9 premium ai publisher della nostra rete, in particolare a quelli che collaborano in esclusiva con noi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Chi \u00e8 The Trade Desk e che cos'\u00e8 OpenPath?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The Trade Desk \u00e8 uno dei leader nel settore pubblicitario e siamo entusiasti di essere ora uno dei loro partner per il lancio dell'integrazione con OpenPath. Questo approccio innovativo collega la rinomata domanda diretta degli inserzionisti di The Trade Desk direttamente all\u2019inventory dei nostri publisher tramite la nostra soluzione di header bidding con Single Tag.<\/p>\n<p>In quanto principale piattaforma di domanda (DSP) al mondo, The Trade Desk sta ampliando rapidamente la sua presenza a livello globale, con una lista di clienti che include i maggiori inserzionisti del mondo. La sua soluzione, OpenPath, consente agli inserzionisti di collaborare direttamente con gli editori, ottimizzando la supply chain per offrire un'esperienza di acquisto media pi\u00f9 semplice e trasparente.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cosa significa questa collaborazione per la nostra rete di publisher?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La nostra collaborazione con The Trade Desk ha l\u2019obiettivo di semplificare la supply chain, offrendo agli inserzionisti un collegamento pi\u00f9 diretto e trasparente con l\u2019inventory dei nostri publisher. Questa partnership strategica collega la nostra soluzione a OpenPath di The Trade Desk, per continuare a garantire ai publisher un accesso ancora pi\u00f9 diretto alla domanda premium.<\/p>\n<p>Nelle parole di <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>, nostro CSO:<\/p>\n<p>\"Nel primo mese della nostra collaborazione abbiamo gi\u00e0 ottenuto risultati molto positivi. Grazie alla fiducia che i nostri publisher hanno riposto in noi concedendoci l\u2019accesso esclusivo al loro inventory, possiamo lavorare direttamente con The Trade Desk, aumentando sia l\u2019efficienza che le performance per i nostri clienti. Non vediamo l\u2019ora di continuare a ottimizzare la nostra supply chain e rafforzare ulteriormente la nostra partnership con The Trade Desk per aiutare pi\u00f9 publisher a massimizzare i loro ricavi pubblicitari.\"<\/p>\n<p>The Trade Desk \u00e8 una forza importante nel settore pubblicitario, e Refinery89 \u00e8 orgogliosa di essere uno dei suoi partner. OpenPath \u00e8 un approccio innovativo per affrontare una sfida di lunga data nel settore della pubblicit\u00e0, e vediamo un enorme potenziale nel valore che offre.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Come accedere alla domanda premium di The Trade Desk con Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>I publisher in tutta Europa e LATAM che concederanno a Refinery89 l\u2019accesso esclusivo al loro inventario pubblicitario saranno idonei a collegarsi direttamente alla domanda premium di The Trade Desk.<\/p>\n<p>Collaborare con Refinery89 come partner esclusivo per la monetizzazione offre ai publisher verificati accesso diretto alla domanda premium e di alta qualit\u00e0 di The Trade Desk.<\/p>\n<p>The Trade Desk pone una forte attenzione alla lotta contro la frode pubblicitaria e al miglioramento della qualit\u00e0 degli annunci, posizionando i siti dei publisher come <a href=\"https:\/\/refinery89.com\/it\/what-is-brand-safety\/\">spazi sicuri<\/a> per gli inserzionisti di alto livello. Il risultato sono CPM pi\u00f9 elevati e un miglior tasso di riempimento, insieme a una maggiore trasparenza nelle attivit\u00e0 di offerta per una migliore gestione dei ricavi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Spianare la strada per la crescita futura<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Avoriamo costantemente per scoprire nuovi modi affinch\u00e9 i nostri publisher massimizzino i loro guadagni. Il nostro team sta esplorando opzioni per ottimizzare la nostra configurazione migliorando al contempo la monetizzazione pubblicitaria.<\/p>\n<p>Pronto a scoprire cosa ti aspetta collegandoti alla domanda premium di The Trade Desk con OpenPath tramite noi? <a href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\">Contatta i nostri esperti <\/a>per saperne di pi\u00f9 o per richiedere una demo gratuita!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,12,20,11],"tags":[25,26,288,24,40],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-dsp","tag-programmatic-advertising","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powering up our Ad Stack with The Trade Desk&#039;s OpenPath | Refinery89<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share that we\u2019ve joined forces with The Trade Desk to bring OpenPath into our Single Tag ad monetization 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