Cos'\u00e8 GeoTag?<\/strong><\/h2>\n <\/p>\n
GeoTag is Refinery89’s technology that enables a website\u2019s international visitors to see local ads or prevents ads from being displayed in certain regions based on the publisher\u2019s preference.<\/p>\n
Con la nostra soluzione non invasiva GeoTag puoi visualizzare annunci pubblicitari esteri ai visitatori di tutto il mondo! Ad esempio, se gestisci il tuo sito web dal Brasile e qualcuno dal Portogallo visita una delle tue pagine, vedr\u00e0 annunci basati sulla sua posizione.<\/p>\n
<\/p>\n
Who is GeoTag for?<\/strong><\/h2>\n <\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
\n- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\nCome funziona il GeoTag?<\/strong><\/h2>\n\u00a0<\/strong><\/p>\nThe GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
Quando il browser tenta di caricare il nostro tag, inoltriamo la richiesta attraverso un firewall. Questo firewall controlla il paese di origine della richiesta. Se la richiesta proviene da un paese nella lista nera, il sistema la bloccher\u00e0 e il tag non verr\u00e0 caricato. Tuttavia, se proviene da un paese approvato, il tag verr\u00e0 caricato e funzioner\u00e0 normalmente.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n <\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n <\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
\n- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\nVantaggi dell'utilizzo di GeoTag<\/strong><\/h2>\n <\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n <\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Rilevanza dell'annuncio che migliora le metriche<\/strong><\/h3>\n <\/p>\n
Offrendo annunci locali al tuo pubblico, fornisci loro un'esperienza utente migliorata che favorisce un maggiore coinvolgimento e CTR<\/a> poich\u00e9 le pubblicit\u00e0 mirate sono pi\u00f9 pertinenti per loro (e agli inserzionisti piace questo!).<\/p>\n <\/p>\n
Massimizzare le entrate pubblicitarie<\/strong><\/h3>\n <\/p>\n
Monetizza il traffico proveniente da paesi esterni al tuo paese di origine mostrando annunci pi\u00f9 pertinenti e ad alto rendimento, specificamente mirati alla localit\u00e0 dei tuoi utenti. Il nostro team Refinery89 pu\u00f2 darti una mano per configurarlo senza che tu debba cambiare partner programmatici! Chiamaci!<\/a><\/p>\n <\/p>\n
Ottimizza il tuo inventario pubblicitario in modo pi\u00f9 efficiente<\/strong><\/h3>\n <\/p>\n
Affidarsi a un GeoTag garantisce che le tue campagne dirette vengano distribuite correttamente nel tuo mercato principale, mantiene l'esperienza utente allineata alla tua strategia aziendale e massimizza la monetizzazione del traffico estero senza influenzare le tue operazioni principali.<\/p>\n
\u00a0<\/strong><\/p>\nGeotag Success Case: Grupo Opsa<\/strong><\/h2>\n <\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>e El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\nBefore the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n <\/p>\n
![\"Grupo](\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Grupo-Opsa.png\")
<\/p>\n
<\/p>\n
<\/p>\n
Come iniziare a monetizzare il tuo traffico internazionale?<\/strong><\/h2>\n
<\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
- \n
- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\n
Come funziona il GeoTag?<\/strong><\/h2>\n
\u00a0<\/strong><\/p>\n
The GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
Quando il browser tenta di caricare il nostro tag, inoltriamo la richiesta attraverso un firewall. Questo firewall controlla il paese di origine della richiesta. Se la richiesta proviene da un paese nella lista nera, il sistema la bloccher\u00e0 e il tag non verr\u00e0 caricato. Tuttavia, se proviene da un paese approvato, il tag verr\u00e0 caricato e funzioner\u00e0 normalmente.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n
<\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n
<\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
- \n
- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n
Vantaggi dell'utilizzo di GeoTag<\/strong><\/h2>\n
<\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n
<\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Rilevanza dell'annuncio che migliora le metriche<\/strong><\/h3>\n
<\/p>\n
Offrendo annunci locali al tuo pubblico, fornisci loro un'esperienza utente migliorata che favorisce un maggiore coinvolgimento e CTR<\/a> poich\u00e9 le pubblicit\u00e0 mirate sono pi\u00f9 pertinenti per loro (e agli inserzionisti piace questo!).<\/p>\n
<\/p>\n
Massimizzare le entrate pubblicitarie<\/strong><\/h3>\n
<\/p>\n
Monetizza il traffico proveniente da paesi esterni al tuo paese di origine mostrando annunci pi\u00f9 pertinenti e ad alto rendimento, specificamente mirati alla localit\u00e0 dei tuoi utenti. Il nostro team Refinery89 pu\u00f2 darti una mano per configurarlo senza che tu debba cambiare partner programmatici! Chiamaci!<\/a><\/p>\n
<\/p>\n
Ottimizza il tuo inventario pubblicitario in modo pi\u00f9 efficiente<\/strong><\/h3>\n
<\/p>\n
Affidarsi a un GeoTag garantisce che le tue campagne dirette vengano distribuite correttamente nel tuo mercato principale, mantiene l'esperienza utente allineata alla tua strategia aziendale e massimizza la monetizzazione del traffico estero senza influenzare le tue operazioni principali.<\/p>\n
\u00a0<\/strong><\/p>\n
Geotag Success Case: Grupo Opsa<\/strong><\/h2>\n
<\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>e El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\n
Before the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n
<\/p>\n
<\/p>\n<\/p>\n
<\/p>\n
Come iniziare a monetizzare il tuo traffico internazionale?<\/strong><\/h2>\n