{"id":13342,"date":"2025-03-18T10:05:03","date_gmt":"2025-03-18T09:05:03","guid":{"rendered":"https:\/\/refinery89.com\/?p=13342"},"modified":"2025-03-18T10:33:05","modified_gmt":"2025-03-18T09:33:05","slug":"aumentare-la-pubblicita-in-app","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/amp-up-in-app-advertising\/","title":{"rendered":"4 strategie per potenziare la pubblicit\u00e0 in-app"},"content":{"rendered":"<p>A differenza dei jeans skinny, la pubblicit\u00e0 in-app sta rapidamente guadagnando popolarit\u00e0, con un volume di mercato previsto pari a 1.456,95 miliardi entro il 2030, secondo <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/in-app-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>.\u00c8 il momento perfetto per cavalcare questo trend se il tuo obiettivo di vita \u00e8 aumentare i tuoi guadagni, ed \u00e8 per questo che oggi il nostro AdTech Manager interno, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?fetchDeterministicClustersOnly=true&amp;heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYwAFcBJYT__1_HDpN8R__JPZHiZ0w1g8M&amp;keywords=alejandro%20pombo&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=40748c6e-432a-4564-b829-5a09b0d7be43&amp;sid=!q5&amp;spellCorrectionEnabled=false\" target=\"_blank\" rel=\"noopener\">Alex Pombo<\/a>, ha condiviso alcune delle migliori pratiche per la pubblicit\u00e0 in-app per aiutarti a ottenere il massimo dalla tua strategia di monetizzazione degli annunci!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cos'\u00e8 la monetizzazione delle app?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Come puoi probabilmente intuire dal titolo, la monetizzazione delle app \u00e8 il processo di generazione di entrate dalla tua app. Ci sono molti modi per trasformare la tua app in una macchina da soldi, dagli acquisti in-app agli abbonamenti alla pubblicit\u00e0 in-app.<\/p>\n<p>Oggi parleremo della pubblicit\u00e0 in-app, che consiste essenzialmente nel vendere lo spazio pubblicitario della tua app agli inserzionisti attraverso <a href=\"https:\/\/refinery89.com\/it\/a-simple-guide-on-programmatic-advertising-for-publishers\/\" target=\"_blank\" rel=\"noopener\">pubblicit\u00e0 programmatica<\/a> metodi. Se hai mai giocato a un gioco mobile e, mentre stavi per passare al livello successivo, ti \u00e8 apparsa una pubblicit\u00e0, allora sai esattamente a quale tipo di metodo di monetizzazione ci riferiamo!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Migliori pratiche per la pubblicit\u00e0 in-app<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Dai priorit\u00e0 all'esperienza utente e alla qualit\u00e0 degli annunci<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Utilizzare frequenze massime, regole di profondit\u00e0 di sessione e posizionamenti bilanciati degli annunci (ad esempio, annunci con ricompensa o nativi) per evitare che gli utenti si frustrino.<\/li>\n<li>Personalizza i formati degli annunci per adattarli al flusso della tua app. Ad esempio, un video con ricompensa o un annuncio nativo ben posizionato possono aumentare il coinvolgimento anzich\u00e9 interromperlo.<\/li>\n<li>Monitorare continuamente le prestazioni delle inserzioni e la creativit\u00e0 per evitare annunci intrusivi o di bassa qualit\u00e0 che danneggiano la retention.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Se vuoi saperne di pi\u00f9 su come creare la user experience perfetta per i tuoi utenti, <a href=\"https:\/\/refinery89.com\/it\/4-modi-per-migliorare-lesperienza-utente-del-tuo-sito-web\/\" target=\"_blank\" rel=\"noopener\">Dai un'occhiata a questi suggerimenti della nostra UX lead, Itziar Gil Hernando!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Scegli il sistema d'asta che meglio si adatta alla tua App e al tuo pubblico: Real-Time Bidding vs. Mediazione<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Il real-time bidding (RTB o \u201cin-app header bidding\u201d) fa s\u00ec che tutte le fonti di domanda competano simultaneamente per ogni impression, aumentando spesso gli eCPM e i tassi di riempimento.<\/li>\n<li>La mediazione si basa tipicamente su un approccio sequenziale \u201ca cascata\u201d. Con RTB, rimuovi la necessit\u00e0 di priorit\u00e0 o prezzi minimi preimpostati e lasci che il mercato determini l'offerta pi\u00f9 alta in tempo reale.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00c8 solo la punta dell'iceberg! <a href=\"https:\/\/refinery89.com\/it\/differenza-tra-header-bidding-e-ad-mediation\/\" target=\"_blank\" rel=\"noopener\">Ti consigliamo di dare un'occhiata a questo articolo in cui analizziamo a fondo questi sistemi d'asta!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Utilizza un unico SDK RTB invece di molteplici SDK di mediazione<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Affidarsi a pi\u00f9 SDK specifici per la rete pu\u00f2 aumentare le dimensioni della tua app, aumentare la latenza e complicare la manutenzione.<\/li>\n<li>Un SDK unificato basato su RTB semplifica le integrazioni, riduce l'overhead tecnico e pu\u00f2 offrire reportistica centralizzata e controlli di qualit\u00e0.<\/li>\n<li>Meno SDK aiutano anche a minimizzare potenziali conflitti, rendendo pi\u00f9 semplice mantenere la tua app aggiornata e stabile.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Usa i dati in modo responsabile e testa continuamente le strategie di offerta<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Rispettare le normative sulla privacy (ad esempio, <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>, <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noopener\">ATT di Apple<\/a>) e stabilire un processo chiaro per la gestione del consenso. Non deve essere complicato come sembra! <a href=\"https:\/\/refinery89.com\/it\/cmp-per-editori\/\" target=\"_blank\" rel=\"noopener\">Puoi sempre contare sul CMP ospitato da Refinery89 per aiutarti!<\/a><\/li>\n<li>Incorporare dati proprietari o contestuali ove possibile; testare come questi segnali influenzano gli eCPM, <a href=\"https:\/\/refinery89.com\/it\/tasso-di-riempimento-annunci-per-editori\/\" target=\"_blank\" rel=\"noopener\">tassi di riempimento<\/a>, e la soddisfazione dell'utente.<\/li>\n<li>Esperimento (A\/B testing) con <a href=\"https:\/\/refinery89.com\/it\/aumento-delle-entrate-pubblicitarie-per-gli-editori-grazie-ai-prezzi-minimi\/\" target=\"_blank\" rel=\"noopener\">sottobanco<\/a>, posizionamenti degli annunci e capping della frequenza per trovare il miglior equilibrio tra entrate e retention degli utenti.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Monetizza la tua app in pochi passaggi!<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg\" alt=\"Monetizza App SDK Refinery89\" width=\"800\" height=\"467\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-300x175.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-768x448.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ora che conosci le migliori pratiche per la pubblicit\u00e0 in-app, \u00e8 ora di massimizzare le tue entrate pubblicitarie!<\/p>\n<p>Il nostro team qui a Refinery89 capisce che programmare la tua app per la pubblicit\u00e0 in-app pu\u00f2 essere un vero impiccio, specialmente se hai il coraggio di farlo da zero. Ecco perch\u00e9 il nostro team di sviluppatori ha preso in mano la situazione per creare una soluzione facile da usare per gli sviluppatori, per salvarti da questo incubo.<\/p>\n<p>Con il nostro SDK puoi dimenticare la fatica di monetizzare un'app per conto tuo e farlo in un batter d'occhio! L <a href=\"https:\/\/refinery89.com\/it\/monetize-app-sdk\/\" target=\"_blank\" rel=\"noopener\">Monetize App SDK<\/a> la nostra soluzione di monetizzazione di app All-In-One facile da implementare che porter\u00e0 la tua strategia pubblicitaria in un campionato completamente nuovo! Con questa soluzione senza aggiornamenti, sarai dotato di accesso alla nostra tecnologia di header bidding, posizionamento flessibile degli annunci, approfondite analisi dei dati e un sistema CMP (Consent Manager\u2122) incluso per migliorare la tua pubblicit\u00e0 in-app!<\/p>\n<p>Provalo tu stesso! <a href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contatta il nostro team per scoprire come iniziare il prima possibile! \u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to Statista.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, Alex Pombo, has spilled some of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,134,24,72,34,135],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-app-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 strategies to amp up in-app advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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