{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"che-cose-un-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/what-is-an-ssp\/","title":{"rendered":"Cos'\u00e8 una SSP nell'ecosistema della pubblicit\u00e0 programmatica?"},"content":{"rendered":"<p>In <a href=\"https:\/\/refinery89.com\/it\/come-funziona-lecosistema-della-pubblicita-programmatica-e-perche-e-importante-per-gli-editori\/\" target=\"_blank\" rel=\"noopener\">ecosistema programmatico<\/a> Ci sono due schieramenti. Da un lato, c'\u00e8 l'editore (cio\u00e8 tu!), che ha a disposizione inventario pubblicitario sul proprio sito web o app da monetizzare. Dall'altro lato, ci sono gli inserzionisti, che vogliono acquistare spazi pubblicitari per mostrare le proprie campagne. Anni fa, tutta questa attivit\u00e0 di un editore per la vendita di inventario pubblicitario veniva gestita manualmente. Ora, \u00e8 tutto automatizzato e puoi persino guadagnare pi\u00f9 entrate pubblicitarie che mai. Come? Ecco dove <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSP<\/a> Entra nel palcoscenico della pubblicit\u00e0 programmatica.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Che cos'\u00e8 un SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP sta per Supply-Side Platform, a volte chiamata Sell-Side Platform, ed \u00e8 <strong>un<\/strong> <strong>piattaforma tecnologica pubblicitaria utilizzata per semplificare la vita degli editori aiutandoli a gestire e vendere il loro inventario pubblicitario.<\/strong> Gli SSP sono uno degli attori chiave nell'intero ecosistema della pubblicit\u00e0 programmatica. Per un editore, l'SSP \u00e8 come un amico fidato con talento per le vendite, a cui chiedete di gestire il vostro spazio pubblicitario.<\/p>\n<p>Questa piattaforma tecnologica \u00e8 responsabile della vendita del tuo inventario pubblicitario in tempo reale tramite un sistema d'asta noto come Real-Time-Bidding (RTB). <strong>Gli SSP si occupano di vendere il tuo inventario pubblicitario a pi\u00f9 piattaforme lato domanda (DSP) in modo che tu possa ottenere il miglior CPM per essa. <\/strong>CPM \u00e8 il costo che gli inserzionisti sono disposti a pagare a un editore per ogni mille impressioni pubblicitarie.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Come funziona un SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nei tempi antichi della pubblicit\u00e0 online, gli editori dovevano trattare direttamente con gli inserzionisti\/marchi per vendere il loro inventario pubblicitario. Questo era un lavoro molto noioso e manuale che faceva faticare gli editori a riempire la maggior parte delle loro unit\u00e0 pubblicitarie e a massimizzare il loro pieno potenziale di entrate pubblicitarie. Il che \u00e8 roba da un decennio fa.<\/p>\n<p>Oggigiorno, con la pubblicit\u00e0 programmatica, gli editori possono dimenticare il problema di bussare a diverse porte una per una per vendere il proprio spazio pubblicitario. Le SSP automatizzano il processo gestendo la vendita dell'inventario pubblicitario negli ad exchange. Gli ad exchange sono i mercati virtuali in cui le SSP offrono le unit\u00e0 pubblicitarie disponibili degli editori e le DSP, le piattaforme che raccolgono la domanda degli inserzionisti, fanno offerte per esse.<\/p>\n<p>Ecco come funziona: l'SSP collegato al sito web di un editore raccoglie l'inventario pubblicitario e lo presenta contemporaneamente a pi\u00f9 fonti di domanda. Gli acquirenti competono in un'asta in tempo reale in cui l'offerente pi\u00f9 alto ottiene l'unit\u00e0 pubblicitaria. In questo modo, si assicura che gli editori ricevano sempre il prezzo pi\u00f9 alto per il loro spazio pubblicitario, massimizzando le entrate pubblicitarie.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Con quali SSP lavora Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>In Refinery89 lavoriamo con oltre 25+ fonti di domanda al miglior CPM per aiutare gli editori a massimizzare le loro entrate pubblicitarie. Le SSP a cui puoi connetterti facilmente tramite la nostra pluripremiata soluzione di monetizzazione pubblicitaria Single Tag sono:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazzonia<\/p>\n<p>Blis<\/p>\n<p>ConnectAd<\/p>\n<p>Loquace<\/p>\n<p>Criteo<\/p>\n<p>Equativ<\/p>\n<p>Fluct<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Gomgom<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Esterno<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>La Griglia dei Media<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vuoi connetterti ai migliori SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dimentica di programmare per ottenere i migliori SSP in circolazione. Con la nostra soluzione Single Tag, puoi connetterti direttamente ai nostri partner SSP in pochi semplici passaggi che chiunque pu\u00f2 fare (non sono richieste competenze di programmazione!). Inoltre, avrai un team di esperti di pubblicit\u00e0 programmatica, che parlano la tua lingua, a guidarti lungo tutto il percorso! <a href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\">Contattaci per iniziare!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/che-cose-un-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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