{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"tutto-sugli-annunci-push-up","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/all-about-push-up-ads\/","title":{"rendered":"Cosa sono gli annunci Push-Up e perch\u00e9 ti servono nella tua strategia pubblicitaria"},"content":{"rendered":"

Cosa \u00e8 altamente visibile, facile da usare, ha un RPM<\/a>elevato e sta rivoluzionando il mondo della pubblicit\u00e0 online? Esatto! I Push-Up Ads sono un formato pubblicitario rich media molto richiesto, che sta conquistando gli editori di tutto il mondo. Appaiono come un banner elegante fissato nella parte superiore o inferiore dello schermo e rimangono visibili per tutto il tempo in cui l\u2019utente \u00e8 sulla pagina. E il lettore pu\u00f2 chiuderlo facilmente se lo desidera.<\/p>\n

 <\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

Perch\u00e9 i Push-Up Ads sono il top per gli editori?<\/strong><\/h2>\n

 <\/p>\n

I Push-Up Ads sono estremamente visibili e, poich\u00e9 consentono pi\u00f9 aggiornamenti per ogni visualizzazione di pagina, puoi ottenere pi\u00f9 impression. Questo aumenter\u00e0 sicuramente i tuoi guadagni! Dai un\u2019occhiata a tutti i fantastici vantaggi che ti faranno sicuramente cambiare idea:<\/p>\n

 <\/p>\n

Chiusura facile<\/strong><\/h3>\n

Una delle cose pi\u00f9 interessanti di questo formato \u00e8 che, se gli utenti non vogliono vederlo, possono chiuderlo facilmente. Migliora la reputazione del tuo brand dando priorit\u00e0 al comfort dell\u2019utente con i nostri annunci non intrusivi. Grazie a questo valore aggiunto, gli utenti saranno pi\u00f9 inclini a fidarsi e a preferire il tuo brand, creando legami duraturi.<\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

 <\/p>\n

Alta visibilit\u00e0<\/strong><\/h3>\n

I Push-Up Ads restano fissati nella parte superiore o inferiore del sito, indipendentemente da quanto l\u2019utente scorra verso l\u2019alto o verso il basso. Questo rende l\u2019annuncio altamente visibile per tutto il tempo in cui \u00e8 mostrato, poich\u00e9 rimane nell\u2019area visibile dello schermo finch\u00e9 l\u2019utente \u00e8 sulla pagina e non lo chiude.<\/p>\n

 <\/p>\n

Consente l\u2019aggiornamento dell\u2019annuncio<\/strong><\/h3>\n

Il refresh degli annunci \u00e8 una funzione davvero comoda che fa s\u00ec che, ogni tot secondi, un\u2019unit\u00e0 pubblicitaria visibile si aggiorni automaticamente mostrando un nuovo annuncio all\u2019utente. Ottieni nuove impression ogni 25-30 secondi\u2026 e sai cosa significa \ud83e\udd11\ud83d\udcb0 Per esempio, se un utente rimane un minuto su una pagina con un annuncio visibile, vedr\u00e0 due Push-Up Ads diversi in quel periodo.<\/p>\n

 <\/p>\n

\"Push-Up<\/a><\/p>\n

 <\/p>\n

Facile da implementare<\/strong><\/h3>\n

Gli editori non devono muovere un dito per implementare questo formato pubblicitario sul loro sito web. Lo colleghiamo noi dal nostro lato, accanto al tag body della pagina, e da l\u00ec lo posizioniamo con codice CSS in modo che l\u2019annuncio rimanga fissato nella parte superiore o inferiore dello schermo.<\/p>\n

 <\/p>\n

Compatto e ottimizzato per l\u2019esperienza utente<\/strong><\/h3>\n

I Push-Up Ads sono compatti e molto user-friendly! Non superano i 180 px, ma questo non significa che siano meno efficaci. Anzi! Le loro dimensioni sono perfette per avere un impatto senza compromettere l\u2019esperienza dell\u2019utente. Inoltre, i visitatori hanno sempre il pieno controllo: possono chiudere l\u2019annuncio o lasciarlo visibile.<\/p>\n

 <\/p>\n

Unisciti alla conga dei grandi guadagni con i Push-Up Ads! <\/strong><\/h2>\n

 <\/p>\n

I Push-Up Ads sono un must per il tuo sito web. Affidandoti a Refinery89 per implementare questo formato pubblicitario, avrai accesso a oltre 25 fonti di domanda con i migliori CPM. Combinando l\u2019efficienza dei Push-Up Ads con la nostra domanda premium, otterrai la combinazione perfetta per aumentare le tue entrate pubblicitarie!\nIn pi\u00f9, puoi provare il nostro nuovo floorad 970\u00d7250, con 50% di visibilit\u00e0 e possibilit\u00e0 di espansione al passaggio del mouse, compatibile con Prebid e domanda Amazon! (Disponibile solo per desktop).<\/p>\n

Contattaci da Refinery89 e ti daremo tutti i dettagli su come implementare i Push-Up Ads sul tuo sito web il prima possibile. <\/a><\/p>","protected":false},"excerpt":{"rendered":"

What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. […]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhat Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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