{"id":11808,"date":"2024-11-07T09:52:08","date_gmt":"2024-11-07T08:52:08","guid":{"rendered":"https:\/\/refinery89.com\/?p=11808"},"modified":"2025-03-12T20:14:43","modified_gmt":"2025-03-12T19:14:43","slug":"incontra-la-tecnologia-di-targeting-basata-sugli-interessi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/meet-the-interest-driven-targeting-tech\/","title":{"rendered":"Introduzione alla tecnologia di targeting basata sugli interessi"},"content":{"rendered":"<p>Non \u00e8 un segreto che a Refinery89 ci piaccia smuovere le acque e lavorare sodo per rivoluzionare l'ecosistema digitale. Oggi presentiamo con orgoglio la nostra soluzione di targeting cookieless per portare la pubblicit\u00e0 al livello successivo! La nostra <strong>Tecnologia di targeting basata sugli interessi<\/strong> \u00e8 una soluzione unica nel suo genere che aiuta gli inserzionisti a trovare il pubblico perfetto per i loro annunci in base ai contenuti che consumano su un sito web.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ma prima di iniziare... Cos'\u00e8 il Targeting Contestuale?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nella pubblicit\u00e0, il targeting contestuale \u00e8 la strategia di posizionare annunci su un sito web in base al suo contenuto. Questa forma di targeting abbina gli annunci presenti su un sito web al contesto dei contenuti che lo circondano. In questo modo, gli inserzionisti possono avere un impatto diretto su un pubblico che condivide interessi comprovati su argomenti pertinenti ai propri prodotti, aumentando la probabilit\u00e0 di generare maggiori conversioni e coinvolgimento. Quanto \u00e8 bello?<\/p>\n<p>In Refinery89 abbiamo sviluppato una tecnologia che pu\u00f2 fare proprio questo e molto di pi\u00f9! La nostra tecnologia di targeting basato sugli interessi ci consente di categorizzare i contenuti di un sito web e creare profili di targeting di persone per abbinare gli annunci a contesti a loro pertinenti. Ma stiamo anticipando i tempi. Prossimamente: scopri la nostra fantastica soluzione pubblicitaria!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Senza ulteriori indugi: scopri la nostra tecnologia di targeting basata sugli interessi<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La nostra soluzione di targeting basato sugli interessi aiuta a massimizzare le campagne e a proteggere i brand impedendo che gli annunci appaiano accanto a contenuti negativi. Lo fa analizzando il contesto e il sentiment di un articolo. Una volta esaminati, gli articoli vengono categorizzati nel nostro sistema. Poi, l'interesse degli utenti viene tracciato in base al comportamento di lettura su tutti i siti web della nostra rete. Pi\u00f9 un utente legge su un argomento, maggiore \u00e8 il suo interesse.<\/p>\n<p>Sulla base degli interessi degli utenti, il nostro team di Campaign Ops crea profili di targeting, consentendo agli inserzionisti di trovare persone nella nostra rete che condividono questi interessi. Con questi profili di targeting, gli inserzionisti possono raggiungere il pubblico specifico che desiderano e trovare nuovi clienti.<\/p>\n<p>&nbsp;<\/p>\n<p>Come <a href=\"https:\/\/www.linkedin.com\/in\/gmbwitteveen\/\" target=\"_blank\" rel=\"noopener\">Gijs Witteveen<\/a>, Responsabile delle Operazioni Commerciali di Refinery89, lo descriverebbe cos\u00ec:<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Il targeting basato sugli interessi cambia da dove pubblicizzi a chi pubblicizzi. Stiamo raggiungendo le persone che prendono una decisione di acquisto. Ti consente di individuare esattamente gli utenti che ascolteranno il tuo messaggio, perch\u00e9 sono gi\u00e0 interessati ai tuoi prodotti o a prodotti simili.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Esempio pratico<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Abbiamo messo alla prova la nostra tecnologia di targeting basato sugli interessi con i nostri clienti e non crederai ai risultati! Parliamo di BMW. Hanno lanciato diverse campagne digitali per promuovere la loro serie iX, ma stavano riscontrando bassi CPM perch\u00e9 il loro targeting era troppo ampio e non raggiungeva il pubblico giusto. BMW aveva bisogno di una mano per ottimizzare il loro budget pubblicitario e raggiungere il pubblico interessato ai loro veicoli elettrici, quindi siamo arrivati in loro soccorso!<\/p>\n<p>Per ottenere i risultati desiderati, abbiamo utilizzato la nostra tecnologia di targeting basato sugli interessi per identificare un segmento di utenti interessato a marchi di auto di lusso, sostenibilit\u00e0 ambientale e tecnologia verde. Successivamente, abbiamo erogato la campagna attraverso posizionamenti ad alta visibilit\u00e0 in contenuti premium.<\/p>\n<p>Il risultato \u00e8 stato una copertura di oltre 5 milioni di dispositivi unici, un incredibile CTR del +651% con oltre 21.000 clic e una viewability del 751%. Non \u00e8 fantastico?<\/p>\n<p>Leggi la storia del successo completa qui: <a href=\"https:\/\/refinery89.com\/it\/bmw-ixseries-advertiser-success-story\/\" target=\"_blank\" rel=\"noopener\">BMW iX Series | Storia di Successo | Refinery89<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Migliora il tuo targeting!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Questa nuova tecnologia sta cambiando le regole del gioco per il targeting degli annunci. La nostra <a href=\"https:\/\/refinery89.com\/it\/soluzioni-pubblicitarie-inserzionisti\/\">Tecnologia di Targeting Basato su Interessi<\/a> consentono agli inserzionisti di raggiungere un pubblico di nicchia su larga scala perch\u00e9 possono raggiungere solo gli utenti che hanno dimostrato un interesse comprovato per una questione che si collega al loro prodotto o marchio. Invece di una diffusione ampia e indiscriminata su un cluster o un contesto, gli inserzionisti possono ora servire rigorosamente uno specifico segmento di utenti in un'ampia rete di siti web.<\/p>\n<p>Voglia di provarlo tu stesso? <a href=\"https:\/\/refinery89.com\/it\/soluzioni-pubblicitarie-inserzionisti\/#contactadvertisers\" target=\"_blank\" rel=\"noopener\">Contatta il nostro team di vendita diretta<\/a> per far partire i tuoi annunci!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that at Refinery89 we like to stir things up and work hard to revolutionize the digital ecosystem. Today we proudly present our cookieless targeting solution to take advertising to the next level! Our Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,20],"tags":[95,263,262],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-refinery-academy","tag-advertising","tag-interest-driven-targeting-tech","tag-targeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Interest-Driven Targeting Technology<\/title>\n<meta name=\"description\" content=\"Meet Refinery89 Interest-Driven Targeting Technology, the ultimate cookieless solution for taking 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