{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"aumento-delle-entrate-pubblicitarie-per-gli-editori-grazie-ai-prezzi-minimi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/it\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Prezzi minimi: ottieni un aumento delle entrate pubblicitarie"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Quando si parla di fill rate del tuo sito web, ovvero il rapporto tra le richieste di annunci e gli annunci effettivamente visualizzati, potresti pensare che un fill rate del 100% sia l&#x27;ideale, perch\u00e9 significa che gli annunci vengono sempre visualizzati e che, di conseguenza, generano entrate, giusto? Ma non \u00e8 sempre cos\u00ec, perch\u00e9 in realt\u00e0 potresti perdere denaro. Non preoccuparti, per\u00f2: diamo un&#x27;occhiata pi\u00f9 da vicino al prezzo minimo (floor pricing), a cosa \u00e8, a come pu\u00f2 influire sul tuo fill rate e a come puoi ottimizzarlo per aumentare le entrate.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Ottimizzare i prezzi minimi per il tuo sito web<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Prezzo minimo<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Prezzo minimo in <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/it\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">pubblicit\u00e0 programmatica<\/a> significa stabilire un prezzo d'asta minimo per i tuoi spazi pubblicitari sulla SSP tramite la richiesta di offerta. Ci\u00f2 significa che durante l'offerta, solo coloro che sono disposti a pagare al di sopra del tuo prezzo minimo stabilito, potranno posizionare i loro annunci sul tuo sito web.<\/p>\n<p data-renderer-start-pos=\"802\">Mettiamola cos\u00ec. Immagina di avere un sito web dedicato ai videogiochi e che il tuo URL sia\u2026 ehm\u2026 thegamesareawesome.com (s\u00ec, davvero originale, vero?) e di aver fissato il prezzo minimo a $1.00CPM. Solo gli inserzionisti disposti a pagare $1.00 o pi\u00f9 per mille impressioni potranno acquistare quello spazio pubblicitario<\/p>\n<p data-renderer-start-pos=\"1088\">In altre parole, il prezzo minimo \u00e8 il valore al di sotto del quale un annuncio non pu\u00f2 essere venduto su un server pubblicitario.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">Come pu\u00f2 il prezzo minimo influire sul tuo tasso di riempimento?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Prima di rispondere a questa domanda, dobbiamo familiarizzare con il termine <strong>Gestione delle rese<\/strong>. Ti suona familiare? Nessun problema, te lo spieghiamo noi.<\/p>\n<p data-renderer-start-pos=\"1365\">Yield Management, nelle parole di <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a> (il nostro CSO qui a Refinery) \u00e8:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cL\u2019arte di bilanciare le regole di prezzo per massimizzare le entrate di un editore. Si tratta di <strong data-renderer-mark=\"true\">trovare il punto giusto <\/strong>tra CPM e fill rate per uno specifico ad stack.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"obiettivi del prezzo minimo spiegati\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">Tornando a <strong>prezzi minimi<\/strong>. L&#x27;innalzamento del prezzo minimo comporta solitamente un aumento dei CPM. Allora, perch\u00e9 non tutti gli editori fissano un prezzo minimo di $20 per i propri spazi pubblicitari, in modo da aumentare significativamente i CPM? Il motivo principale \u00e8 il fill rate.<\/p>\n<p data-renderer-start-pos=\"1822\">Il fill rate degli annunci ci aiuta a capire quanto efficacemente stiamo mostrando gli annunci. Lo calcoliamo prendendo il numero di annunci visualizzati e dividendolo per il numero di richieste di annunci. La percentuale risultante mostra quante volte riusciamo a riempire gli spazi pubblicitari con annunci.<\/p>\n<p data-renderer-start-pos=\"2076\">Se imposti un prezzo minimo troppo alto, allora probabilmente il tuo tasso di completamento diminuir\u00e0 notevolmente. Il tasso di completamento pu\u00f2 variare a seconda di diversi fattori: ad blocker, qualit\u00e0 degli annunci, prezzi minimi elevati, errori tecnici e latenza.<\/p>\n<p data-renderer-start-pos=\"2287\">Sebbene CPM e Fill Rate siano metriche vitali per misurare le prestazioni della pubblicit\u00e0 display, la metrica pi\u00f9 importante da tenere a mente \u00e8 il fatturato totale.<\/p>\n<p data-renderer-start-pos=\"2440\">Il fatturato \u00e8 il re dei re, e si pu\u00f2 ottenere un fatturato maggiore anche se il proprio fill rate \u00e8 inferiore quando si imposta il prezzo minimo, perch\u00e9 si guadagna di pi\u00f9 per ogni impression.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">Come puoi ottimizzare la tua strategia di prezzi minimi?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Con concorrenti disposti a pagare di pi\u00f9, ti \u00e8 garantito un guadagno maggiore ogni volta che viene visualizzato un annuncio, o almeno non inferiore al prezzo minimo stabilito.<\/p>\n<p data-renderer-start-pos=\"2829\">Ora che hai compreso l'importanza di trovare il giusto equilibrio tra CPM, fill rate e ricavi, come puoi determinare cosa funzioner\u00e0 per te?<\/p>\n<p data-renderer-start-pos=\"2980\">Sperimentare con diversi floor price per localit\u00e0 geografica, unit\u00e0, posizionamento dell'annuncio e dispositivo pu\u00f2 richiedere tempo ed esperienza. Noi di Refinery89 aiutiamo i nostri editori attraverso il nostro team di esperti e <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/it\/single-tag-crescita-ricavi-pubblicitari\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">tecnologia avanzata<\/a> per aiutarti con successo ad ottenere maggiori entrate pubblicitarie.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">Rilassati di pi\u00f9, ottieni di pi\u00f9. Aumenta le tue entrate con l'ottimizzazione dei prezzi a pavimento con noi!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Prenota oggi la tua consulenza gratuita con un esperto, un Google Certified Publishing Partner ufficiale, e lascia che il nostro team ti aiuti a portare le tue entrate pubblicitarie al livello successivo. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/it\/contattaci-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Contattaci subito!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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