{"id":8877,"date":"2024-05-09T10:51:10","date_gmt":"2024-05-09T08:51:10","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=8877"},"modified":"2026-07-14T11:28:46","modified_gmt":"2026-07-14T09:28:46","slug":"notizie-e-blog","status":"publish","type":"page","link":"https:\/\/refinery89.com\/it\/blog\/","title":{"rendered":"News &#038; Blog | All about Programmatic Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8877\" class=\"elementor elementor-8877\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9009a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9009a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89291c8\" data-id=\"89291c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c46b0 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98c46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">News &amp;<br><font color=\"FFB703 \"> Blog<\/font> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad60064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad60064\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-62e0a550\" data-id=\"62e0a550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5b4a4 animated-fast elementor-invisible elementor-widget elementor-widget-search\" data-id=\"3d5b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400,&quot;submit_trigger&quot;:&quot;click_submit&quot;,&quot;pagination_type_options&quot;:&quot;none&quot;}\" data-widget_type=\"search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search class=\"e-search hidden\" role=\"search\">\n\t\t\t<form class=\"e-search-form\" action=\"https:\/\/refinery89.com\/it\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/it\">\n\n\t\t\t\t\n\t\t\t\t<label class=\"e-search-label\" for=\"search-3d5b4a4\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\tCerca\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\n\t\t\t\t<div class=\"e-search-input-wrapper\">\n\t\t\t\t\t<input id=\"search-3d5b4a4\" placeholder=\"Cerca Argomenti...\" class=\"e-search-input\" type=\"search\" name=\"s\" value=\"\" autocomplete=\"off\" role=\"combobox\" aria-autocomplete=\"list\" aria-expanded=\"false\" aria-controls=\"results-3d5b4a4\" aria-haspopup=\"listbox\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t\t\t\t<output id=\"results-3d5b4a4\" class=\"e-search-results-container hide-loader\" aria-live=\"polite\" aria-atomic=\"true\" aria-label=\"Risultati della ricerca\" tabindex=\"0\">\n\t\t\t\t\t\t<div class=\"e-search-results\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/output>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<button class=\"e-search-submit\" type=\"submit\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"\">\n\t\t\t\t\t\tCerca\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t<input type=\"hidden\" name=\"e_search_props\" value=\"3d5b4a4-8877\">\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"it\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348e12af elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"348e12af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tIn Evidenza\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1aa2ad elementor-widget elementor-widget-heading\" data-id=\"5c1aa2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storie recenti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca431e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7ca431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16770 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-publishers category-refinery-academy tag-ad-monetization tag-gdpr tag-publishers tag-third-party-cookies\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/do-you-need-a-cookie-policy-on-your-website\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2.jpg\" class=\"attachment-large size-large wp-image-16773\" alt=\"Informativa sui cookie\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Cookie-Policy2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/do-you-need-a-cookie-policy-on-your-website\/\" >\n\t\t\t\tHai bisogno di una cookie policy sul tuo sito web? Guida 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/do-you-need-a-cookie-policy-on-your-website\/\" aria-label=\"Leggi tutto Do you need a cookie policy on your website? 2026 Guide\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13430 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-monetization tag-geotag tag-programmatic-advertising tag-publishers tag-single-tag\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/what-is-geotag\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1.png\" class=\"attachment-large size-large wp-image-13445\" alt=\"Monetizza il tuo traffico internazionale con un GeoTag.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1.png 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-300x206.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-768x528.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Blog-Post_What-is-GeoTag-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/what-is-geotag\/\" >\n\t\t\t\tMonetizza il tuo traffico internazionale con un GeoTag\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/what-is-geotag\/\" aria-label=\"Leggi tutto Monetize your international traffic with a GeoTag\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16712 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-programmatic-advertising tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/amazon-ads-verified-supply\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1.jpg\" class=\"attachment-large size-large wp-image-16713\" alt=\"Amazon Ads Fornitura Verificata\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Amazon-Verified2-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/amazon-ads-verified-supply\/\" >\n\t\t\t\tAmazon Ads Verified Supply: Perch\u00e9 fiducia e trasparenza contano pi\u00f9 che mai\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/amazon-ads-verified-supply\/\" aria-label=\"Leggi tutto Amazon Ads Verified Supply: Why Trust and Transparency Matter More Than Ever\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t09\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16689 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-publishers tag-ad-monetization tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/how-bot-traffic-affects-a-revenue\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2.jpg\" class=\"attachment-large size-large wp-image-16690\" alt=\"Il traffico bot \u00e8 traffico internet generato da programmi software automatizzati, noti come &quot;bot&quot;, anzich\u00e9 da esseri umani reali. Questi bot possono essere progettati per svolgere una variet\u00e0 di compiti, da utili (come gli spider dei motori di ricerca che indicizzano i siti web) a dannosi (come quelli utilizzati per attacchi DDoS o per diffondere spam).**Come il traffico bot pu\u00f2 influire sui ricavi degli editori:**Il traffico bot, in particolare quello malevolo o non intenzionale, pu\u00f2 avere un impatto significativamente negativo sui ricavi degli editori, soprattutto nel settore della pubblicit\u00e0 online. Ecco i modi principali:1.  **Sprechi di Impressioni Pubblicitarie:**    *   **False impressioni:** Le reti pubblicitarie pagano gli editori in base alle impressioni (visualizzazioni di annunci) o ai clic. Se i bot simulano la visualizzazione di annunci, questi editori vengono pagati per impressioni che non provengono da esseri umani reali. Queste sono impressioni &quot;sprecate&quot; perch\u00e9 non portano a un reale interesse da parte dei consumatori, n\u00e9 a conversioni per gli inserzionisti.    *   **Costo per gli inserzionisti:** Gli inserzionisti pagano per impressioni e clic illegittimi generati dai bot, sprecando il loro budget pubblicitario. Ci\u00f2 erode la fiducia nel sistema pubblicitario, portando a una riduzione della spesa pubblicitaria complessiva o a una maggiore vigilanza che pu\u00f2 penalizzare gli editori onesti.2.  **Falsi Clic:**    *   **Clic farm:** Alcuni bot sono progettati per cliccare continuamente sugli annunci per generare entrate fraudolente per gli editori o per danneggiare gli inserzionisti, aumentando i loro costi.    *   **Riduzione del valore dei clic:** Se le reti pubblicitarie rilevano un&#039;alta incidenza di clic sospetti sui siti di un editore, potrebbero declassare il valore di quel traffico o addirittura sospendere la pubblicazione di annunci su quel sito.3.  **Alterazione delle Metriche di Traffico:**    *   **Valore gonfiato:** Il traffico bot pu\u00f2 gonfiare artificialmente il numero di visitatori unici, pagine viste e tempo trascorso sul sito di un editore. Sebbene possa sembrare positivo a prima vista, questo non si traduce in un coinvolgimento umano reale o in potenziali clienti.    *   **Decisioni editoriali distorte:** I gestori di siti web e gli editori potrebbero prendere decisioni basate su queste metriche gonfiate (es. investire in contenuti, layout o strategie di marketing che non risuonano con il pubblico reale).4.  **Penalizzazioni da Piattaforme Pubblicitarie e Reti:**    *   **Sospensione degli account:** Le piattaforme di pubblicit\u00e0 (come Google AdSense) e le reti pubblicitarie hanno sistemi sofisticati per rilevare e bloccare il traffico bot. Se un editore viene ritenuto responsabile di generare o non bloccare traffico bot sul proprio sito, il suo account potrebbe essere sospeso o chiuso, portando alla perdita immediata di tutte le entrate pubblicitarie.    *   **Riduzione dei CPM\/CPC:** Anche se non portano alla chiusura, rilevamenti di traffico bot possono portare a una riduzione automatica della tariffa per impressione (CPM) o per clic (CPC) che l&#039;editore pu\u00f2 guadagnare, poich\u00e9 il traffico viene considerato di qualit\u00e0 inferiore e meno prezioso per gli inserzionisti.5.  **Danni alla Reputazione:**    *   Se un editore \u00e8 noto per avere un&#039;alta percentuale di traffico bot, ci\u00f2 pu\u00f2 danneggiare la sua reputazione sia agli occhi degli inserzionisti che del pubblico. Gli inserzionisti potrebbero essere riluttanti a fare pubblicit\u00e0 sui loro siti, e i lettori reali potrebbero percepirli come non legittimi.6.  **Impatto negativo sull&#039;Engagement (per contenuti e abbonamenti):**    *   Anche per gli editori che si basano su modelli di business diversi dalla pubblicit\u00e0 (come abbonamenti, contenuti premium o e-commerce), il traffico bot pu\u00f2 distorcere le metriche di coinvolgimento. Questo pu\u00f2 portare a decisioni sbagliate sui contenuti, sulla strategia di vendita e sulla percezione del valore del proprio pubblico.In sintesi, il traffico bot, soprattutto se di natura fraudolenta, \u00e8 una minaccia diretta ai ricavi degli editori perch\u00e9 svaluta il traffico effettivo, spreca il budget pubblicitario degli inserzionisti e pu\u00f2 portare a penalizzazioni dalle piattaforme pubblicitarie, danneggiando alla fine la sostenibilit\u00e0 economica del sito web. Gli editori devono quindi impiegare misure per identificare e mitigare il traffico bot per proteggere le proprie entrate.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_Bot-Traffic2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/how-bot-traffic-affects-a-revenue\/\" >\n\t\t\t\tChe cos'\u00e8 il traffico bot? In che modo influisce sulla monetizzazione pubblicitaria?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/how-bot-traffic-affects-a-revenue\/\" aria-label=\"Leggi tutto What is bot traffic? How would this affect ad monetization\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t07\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16652 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-publishers tag-refinery-academy tag-spo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/what-is-spo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2.jpg\" class=\"attachment-large size-large wp-image-16653\" alt=\"Ottimizzazione del Percorso di Fornitura (SPO)\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/07\/Blog-Post_SPO2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/what-is-spo\/\" >\n\t\t\t\tOttimizzazione del Percorso di Fornitura (SPO) spiegata: perch\u00e9 gli editori devono prestare attenzione\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/what-is-spo\/\" aria-label=\"Leggi tutto Supply Path Optimization (SPO) Explained: Why Publishers Need to Pay Attention\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t02\/07\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16639 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-publishers tag-ad-formats tag-ad-monetization tag-ads tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/it\/what-is-an-interstitial-ad-how-to-use-it-for-a-higher-revenue\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_Interstitial-Ad2.jpg\" class=\"attachment-large size-large wp-image-16641\" alt=\"Annunci interstitial\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_Interstitial-Ad2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_Interstitial-Ad2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_Interstitial-Ad2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_Interstitial-Ad2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/it\/what-is-an-interstitial-ad-how-to-use-it-for-a-higher-revenue\/\" >\n\t\t\t\tAnnunci Interstitial Spiegati: Aumenta le Entrate\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/it\/what-is-an-interstitial-ad-how-to-use-it-for-a-higher-revenue\/\" aria-label=\"Leggi tutto Interstitial Ads Explained: Increase Revenue\" tabindex=\"-1\" >\n\t\t\tLeggi di pi\u00f9 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30\/06\/2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"23\" data-next-page=\"https:\/\/refinery89.com\/it\/wp-json\/wp\/v2\/pages\/8877\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vedi di Pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76a22b9e\" data-id=\"76a22b9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91dfa2 elementor-widget elementor-widget-wp-widget-categories\" data-id=\"a91dfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Naviga per categoria!<\/h5><form action=\"https:\/\/refinery89.com\/it\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/it\"><label class=\"screen-reader-text\" for=\"cat\">Naviga per categoria!<\/label><select  name='cat' id='cat' class='postform'>\n\t<option value='-1'>Seleziona una categoria<\/option>\n\t<option class=\"level-0\" value=\"13\">Annuncianti<\/option>\n\t<option class=\"level-0\" value=\"131\">Notizie dell'Azienda<\/option>\n\t<option class=\"level-0\" value=\"23\">FAQ<\/option>\n\t<option class=\"level-0\" value=\"22\">Notizie<\/option>\n\t<option class=\"level-0\" value=\"1\">Nessuna categoria<\/option>\n\t<option class=\"level-0\" value=\"14\">Soluzioni partner<\/option>\n\t<option class=\"level-0\" value=\"297\">Soci<\/option>\n\t<option class=\"level-0\" value=\"12\">Editori<\/option>\n\t<option class=\"level-0\" value=\"20\">Refinery Academy<\/option>\n\t<option class=\"level-0\" value=\"11\">Soluzioni<\/option>\n\t<option class=\"level-0\" value=\"89\">Webinar<\/option>\n<\/select>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"it\"\/><\/form><script>\n( ( dropdownId ) => {\n\tconst dropdown = document.getElementById( dropdownId );\n\tfunction onSelectChange() {\n\t\tsetTimeout( () => {\n\t\t\tif ( 'escape' === dropdown.dataset.lastkey ) {\n\t\t\t\treturn;\n\t\t\t}\n\t\t\tif ( dropdown.value && parseInt( dropdown.value ) > 0 && dropdown instanceof HTMLSelectElement ) {\n\t\t\t\tdropdown.parentElement.submit();\n\t\t\t}\n\t\t}, 250 );\n\t}\n\tfunction onKeyUp( event ) {\n\t\tif ( 'Escape' === event.key ) {\n\t\t\tdropdown.dataset.lastkey = 'escape';\n\t\t} else {\n\t\t\tdelete dropdown.dataset.lastkey;\n\t\t}\n\t}\n\tfunction onClick() {\n\t\tdelete dropdown.dataset.lastkey;\n\t}\n\tdropdown.addEventListener( 'keyup', onKeyUp );\n\tdropdown.addEventListener( 'click', onClick );\n\tdropdown.addEventListener( 'change', onSelectChange );\n})( \"cat\" );\n\n\/\/# sourceURL=WP_Widget_Categories%3A%3Awidget\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aa53e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa53e42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72ce129b\" data-id=\"72ce129b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c3cfd4 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"59c3cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRicevi gli ultimi aggiornamenti\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466eed4d elementor-widget elementor-widget-heading\" data-id=\"466eed4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iscriviti alla nostra newsletter\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa01530 elementor-widget elementor-widget-text-editor\" data-id=\"4aa01530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Resta aggiornato con le ultime notizie, corsi e webinar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b67ce6 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5b67ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/refinery89.com\/it\/refinery-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ISCRIVITI!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/refinery89.com\\\/breaking-down-googles-february-2026-discover-core-update\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-179a86f2 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"179a86f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg\" class=\"attachment-full size-full wp-image-16063\" alt=\"Breaking down Google\u2019s February Discover Core Update. Watch the full webinar now.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb64e48 elementor-widget elementor-widget-wp-widget-tag_cloud\" data-id=\"eb64e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-tag_cloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pi\u00f9 popolare<\/h5><nav aria-label=\"Pi\u00f9 popolare\"><div class=\"tagcloud\"><a href=\"https:\/\/refinery89.com\/it\/tag\/ad-fill-rate\/\" class=\"tag-cloud-link tag-link-280 tag-link-position-1\" style=\"font-size: 9.1428571428571pt;\" aria-label=\"ad fill rate (3 elementi)\">tasso di riempimento annunci<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/ad-formats\/\" class=\"tag-cloud-link tag-link-144 tag-link-position-2\" style=\"font-size: 15.142857142857pt;\" aria-label=\"ad formats (16 elementi)\">formati pubblicitari<span class=\"tag-link-count\"> (16)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/ad-inventory\/\" class=\"tag-cloud-link tag-link-25 tag-link-position-3\" style=\"font-size: 12.47619047619pt;\" aria-label=\"Ad Inventory (8 elementi)\">Inventario Pubblicitario<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/ad-monetization\/\" class=\"tag-cloud-link tag-link-26 tag-link-position-4\" style=\"font-size: 20.761904761905pt;\" aria-label=\"Ad 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Analytics 4<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/google-discover\/\" class=\"tag-cloud-link tag-link-121 tag-link-position-20\" style=\"font-size: 8pt;\" aria-label=\"Google Discover (2 elementi)\">Google Discover<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/google-updates\/\" class=\"tag-cloud-link tag-link-140 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"google updates (2 elementi)\">aggiornamenti Google<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/header-bidding\/\" class=\"tag-cloud-link tag-link-33 tag-link-position-22\" style=\"font-size: 10.095238095238pt;\" aria-label=\"Header Bidding (4 elementi)\">Header Bidding<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/it\/tag\/kpis\/\" class=\"tag-cloud-link tag-link-28 tag-link-position-23\" style=\"font-size: 8pt;\" 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