{"id":14034,"date":"2025-07-10T12:30:27","date_gmt":"2025-07-10T10:30:27","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=14034"},"modified":"2025-07-11T09:58:11","modified_gmt":"2025-07-11T07:58:11","slug":"driving-results-interest-driven-targeting-case-study-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/it\/driving-results-interest-driven-targeting-case-study-refinery89\/","title":{"rendered":"How IDT outperformed other Targeting Methods | Case Study"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Refinery89\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Delivering outcome with
Interest Driven Targeting<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How Refinery89’s Interest-Driven Targeting technology outperforms traditional digital targeting methods<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CTR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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vs RON
and vs ROC<\/br><\/div>\t\t\t
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Time in View<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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vs RON
and vs ROC<\/br><\/div>\t\t\t
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Brand Knowledge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+11% vs Programmatic
+17% vs Contextual<\/br><\/div>\t\t\t
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Brand Interest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+18% vs Programmatic
+13% vs Contextual<\/br><\/div>\t\t\t
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Performance data showed positive results for IDT vs RON (Regular Programmatic) and ROC (Regular Contextual)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comparing 3 different Targeting Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why Interest Driven Targeting is the key
to reaching the perfect user for an Ad<\/br> <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RON<\/strong><\/p>

Regular Programmatic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No specific target<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Blind optimization\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Low performance<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ROC<\/strong><\/p>

Regular Contextual<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Targeting based only on context<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Difficult to create niche audiences<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Limited by IAB standards<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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IDT<\/strong><\/p>

Interest Driven Targeting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Based on context and proven interest<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amplified reach<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand protection<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To prove that targeting based on interests is crucial for the campaign\u2019s success<\/strong>, we tested it against programmatic and regular contextual targeting.\u00a0We ran the same set of ads using the three different types of targeting methods, and asked consumers to participate in a survey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is IDT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Going beyond contextual targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Interest Driven Targeting (IDT) Technology helps create a targeting profile based on users\u2019 proven topics of interest<\/strong>, which are deduced from a contextual sentiment analysis of articles in our network. It enables advertisers to target users who have read about certain subjects, reaching audiences that are more receptive<\/strong> to the brand’s message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"monetizzare\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Book an Interest Driven Targeting campaign now!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contact one of our Campaign Specialists to learn more<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tInizia ora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Delivering outcome withInterest Driven Targeting How Refinery89’s Interest-Driven Targeting technology outperforms traditional digital targeting methods CTR vs RONand vs ROC + 0 % Time in View vs RONand vs ROC + 0 % Brand Knowledge +11% vs Programmatic+17% vs Contextual + 55 % Brand Interest +18% vs Programmatic+13% vs Contextual 31 % Performance data showed […]<\/p>\n","protected":false},"author":7,"featured_media":14035,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14034","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow IDT outperformed other Targeting Methods | Case Study<\/title>\n<meta name=\"description\" content=\"Learn how Interest Driven Targeting outperformed regular Programmatic and Contextual targeting methods on a real-life campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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