{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/it\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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Il tourmalet di Pro Cycling Stats
\nverso l'aumento delle entrate pubblicitarie<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roadmap di PCS per massimizzare le entrate pubblicitarie nel corso degli anni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La storia di come Refinery89 ha aiutato Procyclingstats.com a massimizzare le sue entrate pubblicitarie negli ultimi 4 anni \u00e8 sicuramente da ricordare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Una storia vera<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Questo percorso \u00e8 la prova concreta che il tempo ripaga quando si sceglie il giusto partner AdTech. Per darti un\u2019anteprima di ci\u00f2 che \u00e8 successo\u2026 dopo oltre 4 anni insieme<\/strong> e una relazione di successo a lungo termine, che ha incluso la revisione della strategia pubblicitaria basata su decisioni guidate dai dati e l\u2019installazione di una soluzione Single Tag pluripremiata, PCS ha aumentato le sue entrate pubblicitarie di oltre il 186%!<\/strong>!<\/p>

Procyclingstats.com \u00e8 il sito di riferimento per gli appassionati di ciclismo. Offre approfondimenti, risultati in diretta e statistiche storiche per super fan e professionisti. Con milioni di visitatori mensili alla ricerca delle ultime novit\u00e0 nel mondo del ciclismo, PCS ha scalato la vetta<\/strong> diventando il punto di riferimento per la comunit\u00e0 ciclistica globale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Una storia di crescita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nonostante fosse un sito web di successo con un vasto pubblico<\/strong>, PCS faticava a ottimizzare il proprio inventario pubblicitario per massimizzare le entrate. Ogni giorno venivano contattati da potenziali partner AdTech con promesse vuote, rendendoli diffidenti nel collaborare con chiunque.<\/p>

Riconoscendo questa sfida, siamo intervenuti con un piano solido, garantendo totale trasparenza in ogni fase. Il team di Refinery89 ha analizzato attentamente la situazione insieme agli obiettivi di PCS e ha sviluppato una strategia su misura<\/strong> volta a garantire una crescita costante nel tempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refinery89 al salvataggio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verso la fine del 2020, abbiamo implementato la nostra soluzione di monetizzazione pubblicitaria Single Tag, offrendo accesso alla nostra domanda premium,<\/strong>mentre lavoravamo su un piano di ottimizzazione costante per migliorare esponenzialmente i risultati a lungo termine. Tutto era pronto per iniziare il nuovo anno e questa nuova avventura con il piede giusto.<\/p>

Nei successivi anni, il nostro team AdTech ha acquisito una conoscenza pi\u00f9 approfondita di PCS, della configurazione della pagina, delle loro esigenze e del comportamento degli utenti del sito. Grazie a questi dati, abbiamo eseguito una serie di miglioramenti, effettuando controlli mensili con PCS per affinare la strategia in base ai dati ricevuti e garantire metriche ottimali<\/strong> a ogni passo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cosa ha sperimentato PCS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Aumento significativo della visibilit\u00e0<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Miglioramento del tasso di
riempimento degli annunci<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento delle impressioni pubblicitarie<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ottimizzazione del posizionamento degli annunci<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L\u2019ANNO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non \u00e8 ancora il momento di frenare. C'\u00e8 ancora una cosa che possiamo fare per aumentare ulteriormente il valore del loro inventario pubblicitario: usare l\u2019arma segreta del nostro team di vendita diretta...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024: Aumento del valore dell'inventario pubblicitario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un compito per la nostra<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tecnologia all'avanguardia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il tocco finale di questa strategia \u00e8 stato l\u2019uso della nostra tecnologia Interest-Driven Targeting per aumentare il valore dell'inventario pubblicitario di PCS grazie alla domanda extra generata dal nostro team di vendite dirette. Questi professionisti hanno orchestrato la perfetta estate dello sport, includendo le migliori campagne pubblicitarie<\/strong> legate a EuroCup 2024 e alle Olimpiadi di Parigi, creando lo scenario ideale che ha portato le entrate di PCS a crescere fino al 67% a giugno 2024<\/strong> rispetto allo stesso mese dell'anno precedente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cosa abbiamo imparato? La costanza \u00e8 la chiave!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Combinando la nostra tecnologia<\/strong> con il nostro impegno<\/strong> a fornire i migliori risultati possibili attraverso un'ottimizzazione continua<\/strong>, siamo riusciti ad aiutare PCS a incrementare il proprio potenziale di monetizzazione pubblicitaria, mettendoli sulla strada di una crescita costante.<\/p>

Dopo anni di collaborazione e apprendimento continuo, abbiamo trasformato con successo PCS in una destinazione di alto valore per gli inserzionisti premium<\/strong>, rendendolo una scelta primaria per le campagne dirette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aumento delle Entrate Pubblicitarie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dal 2021 al 2024<\/div>\t\t\t
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Miglioramento del Tasso di Visibilit\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dal 2021 al 2024<\/div>\t\t\t
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Maggiore Tasso
di Riempimento<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In media<\/div>\t\t\t
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Pronti a raggiungere nuove vette?
\nArriviamoci, insieme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tInizia ora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/pcs-maximize-ad-revenue-publisher-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCS | Maximize Ad Revenue | Publisher Success Story | Refinery89\" \/>\n<meta property=\"og:description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/it\/pcs-maximize-ad-revenue-publisher-success-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T15:30:32+00:00\" \/>\n<meta property=\"og:image\" 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