{"id":10930,"date":"2024-09-06T17:20:30","date_gmt":"2024-09-06T15:20:30","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10930"},"modified":"2024-11-28T11:38:00","modified_gmt":"2024-11-28T10:38:00","slug":"primeraedicion-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/it\/primeraedicion-success-story-refinery89\/","title":{"rendered":"Primeraedicion | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Caso di Successo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Il sito di notizie <\/strong>primeraedicion.com.ar funge da versione digitale di Primera Edici\u00f3n, un quotidiano con oltre 30 anni di storia dedicato a fornire le ultime notizie per le regioni di Misiones e Corrientes in Argentina.<\/p>

Primeraedicion.com.ar riceve oltre 4 milione di visualizzazioni al mese<\/strong> e ha una lunga tradizione come principale fonte di informazione per i residenti della regione nord-orientale dell'Argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+47%<\/font><\/h3>

Aumento delle entrate pubblicitarie<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tecnologia di Monetizzazione<\/h3>

Ottimizzata<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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I ricavi pubblicitari sono aumentati del 47%<\/strong> grazie alla ristrutturazione e unificazione della configurazione della monetizzazione degli annunci da parte di Refinery89, che era suddivisa tra diverse soluzioni di monetizzazione, mantenendo lo stesso numero di visualizzazioni. Questo ha anche portato a un aumento degli accordi per campagne dirette, che in precedenza erano estremamente difficili da gestire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sfide Iniziali<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar ha subito problemi significativi a causa del cattivo posizionamento degli annunci, con unit\u00e0 pubblicitarie sovrapposte e scarse prestazioni. Inoltre, hanno incontrato difficolt\u00e0 nell'allocare i loro accordi diretti a causa della mancanza di struttura e della difficolt\u00e0 di identificare quali formati pubblicitari provenissero da quale fornitore di monetizzazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione Implementata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Abbiamo presentato una strategia completa, che ci ha permesso di diventare la loro unica soluzione di gestione degli annunci, la quale includeva:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Ottimizzazione della monetizzazione degli annunci<\/h3>

Abbiamo unificato e organizzato la configurazione degli annunci in base alle esigenze dell'editore, con l'assistenza del nostro team di operazioni pubblicitarie di Refinery89. Questo ha portato a un miglioramento delle prestazioni del sito e a una migliore esperienza utente.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Dashboard delle Prestazioni<\/h3>

Abbiamo dato a Primeraedicion.com.ar accesso ad una Dashboard unica dove potevano essere informati su tutto ci\u00f2 che accadeva sul loro sito web in relazione alla pubblicit\u00e0.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Publisher Success Manager dedicato<\/h3>

\u00c8 stato assegnato un Publisher Success Manager dedicato a primeraedicion.com.ar, guidando l'editore durante tutto il processo di ottimizzazione e rispondendo a qualsiasi domanda sul posto.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Accordi Diretti<\/h3>

Implementando una configurazione adeguata per la monetizzazione degli annunci, non solo abbiamo aumentato i ricavi tramite la pubblicit\u00e0 programmatica nei primi 3 mesi, ma abbiamo anche fornito la tecnologia per gestire le campagne dirette.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Siamo molto soddisfatti del lavoro che Refinery89 ha fatto per noi; ci hanno aiutato immensamente a organizzare la nostra configurazione in modo efficiente e a guadagnare pi\u00f9 denaro con la pubblicit\u00e0.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pronti a raggiungere nuove vette?
\nArriviamoci, insieme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tInizia ora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Primeraedicion.com.ar The news website primeraedicion.com.ar serves as the digital version of Primera Edici\u00f3n, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina. Primeraedicion.com.ar receives over 4 million page views every month and holds a long-standing tradition as the primary information […]<\/p>\n","protected":false},"author":7,"featured_media":11102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPrimeraedicion | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped primeraedicion.com.ar optimize their revenue stream with a customized monetization setup for the site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/it\/primeraedicion-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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