{"id":9382,"date":"2024-05-27T12:08:58","date_gmt":"2024-05-27T10:08:58","guid":{"rendered":"https:\/\/refinery89.com\/?p=9382"},"modified":"2024-06-14T10:37:47","modified_gmt":"2024-06-14T08:37:47","slug":"la-transition-vers-le-cpm-impacte-les-revenus-des-editeurs-dans-google-adsense","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\/","title":{"rendered":"La transition vers le CPM impacte les revenus des \u00e9diteurs dans Google AdSense."},"content":{"rendered":"<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-136krzh\">\n<div class=\"ak-renderer-document\">\n<p>La vie \u00e9tait belle. Vous obteniez d'excellents r\u00e9sultats avec les revenus publicitaires CPC, mais ensuite, boum ! Google AdSense passe au mod\u00e8le CPM, et soudain, votre portefeuille semble plus l\u00e9ger. Comment cela se fait-il ?<\/p>\n<p>&nbsp;<\/p>\n<h2>L'impact de la nouvelle structure de paiement AdSense de Google sur les revenus des \u00e9diteurs<\/h2>\n<p>Vous parlez, nous \u00e9coutons, nous nous soucions. Notre communaut\u00e9 d'\u00e9diteurs constate la m\u00eame tendance et le m\u00eame sch\u00e9ma ; une baisse significative de leurs revenus depuis que Google a lanc\u00e9 son <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/fr\/google-adsense-est-sur-le-point-de-changer\/\" target=\"_blank\" rel=\"noopener\">nouvelle configuration de paiement AdSense.<\/a><\/span><\/p>\n<p>Le buzz a commenc\u00e9 vers f\u00e9vrier, alors que de plus en plus d'\u00e9diteurs ont commenc\u00e9 \u00e0 <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.reddit.com\/r\/Adsense\/comments\/1b24bb3\/adsense_update_affects_everyone_not_only_small\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, <a style=\"color: #ffb703;\" href=\"https:\/\/support.google.com\/adsense\/thread\/257811869\/cpm-bid-model-taking-effect?hl=en\" target=\"_blank\" rel=\"noopener\">Aide Google AdSense<\/a><\/span>, ainsi que sur d&#x27;autres plateformes, pour faire part de leurs inqui\u00e9tudes. Ils signalaient une baisse consid\u00e9rable de leur chiffre d&#x27;affaires, certains ayant m\u00eame enregistr\u00e9 des baisses allant jusqu&#x27;\u00e0 701 % !<\/p>\n<p>&nbsp;<\/p>\n<h2>Alors, qu'est-ce qui pourrait expliquer cette baisse de revenus ?<\/h2>\n<p>Beaucoup d'entre vous indiquent que, bien que le nombre de vues global n'ait pas baiss\u00e9, vous gagnez moins d'argent gr\u00e2ce aux publicit\u00e9s.<\/p>\n<p>Alors, quel est le probl\u00e8me ? Eh bien, il ne s'agit pas de moins de visiteurs sur le site, mais de changements dans la fa\u00e7on dont les publicit\u00e9s sont pay\u00e9es.<\/p>\n<p>L'\u00e9poque o\u00f9 les taux de CTR \u00e9lev\u00e9s faisaient la loi sur les sites web est r\u00e9volue. D\u00e9sormais, avec le mod\u00e8le CPM, tout tourne autour du volume plut\u00f4t que de la performance.<\/p>\n<p>&nbsp;<\/p>\n<h2>CPM vs. RPM<\/h2>\n<p>Ne confondons pas les pommes et les bananes. Le CPM (Co\u00fbt pour mille impressions) est une m\u00e9trique populaire aupr\u00e8s des annonceurs. C'est ainsi qu'ils peuvent d\u00e9terminer le co\u00fbt de leurs campagnes publicitaires.<\/p>\n<p>D'autre part, le revenu par millier de pages vues (RPM) est une m\u00e9trique couramment utilis\u00e9e par les \u00e9diteurs pour surveiller l'efficacit\u00e9 et les profits de leur inventaire publicitaire.<\/p>\n<h3>Formule RPM par page<\/h3>\n<p>Pour obtenir le RPM, il suffit de diviser le revenu par le nombre de pages vues, puis de multiplier par 1\u00a0000.<\/p>\n<p>RPM = (Revenu \/ Nombre de vues de page) x 1 000<\/p>\n<p>&nbsp;<\/p>\n<h2>Comment pouvez-vous retrouver et accro\u00eetre votre chiffre d'affaires ? Laissez-nous vous aider !<\/h2>\n<p>N'ayez crainte ! L'\u00e9volution d'Internet s'accompagne de l'\u00e9volution des outils et plateformes que nous utilisons. En tant que Google Certified Publisher Partner, nous sommes l\u00e0 pour vous accompagner dans cette transition, vous aider \u00e0 maximiser votre potentiel de revenus et \u00e0 prosp\u00e9rer dans cette nouvelle \u00e8re.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contactez-nous d\u00e8s aujourd'hui !<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Life was good. You were having great results with CPC ads revenue but then bam! Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? &nbsp; The Impact of Google&#8217;s New AdSense Payment Structure on Publisher Earnings You talk, we listen, we care. Our community of publishers are experiencing the same [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[37,90,35],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cpm","tag-google-adsense","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89<\/title>\n<meta name=\"description\" content=\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? 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Find out the impact on Publisher earning RPM with us!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/la-transition-vers-le-cpm-impacte-les-revenus-des-editeurs-dans-google-adsense\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T10:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_-AdSense-Alarm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"Transition to CPM Impacts Publisher Revenue in Google AdSense\",\"datePublished\":\"2024-05-27T10:08:58+00:00\",\"dateModified\":\"2024-06-14T08:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Blog-Post_-AdSense-Alarm.png\",\"keywords\":[\"CPM\",\"Google AdSense\",\"RPM\"],\"articleSection\":[\"News\",\"Publishers\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\",\"name\":\"Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Blog-Post_-AdSense-Alarm.png\",\"datePublished\":\"2024-05-27T10:08:58+00:00\",\"dateModified\":\"2024-06-14T08:37:47+00:00\",\"description\":\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. 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