{"id":9004,"date":"2024-05-06T14:06:55","date_gmt":"2024-05-06T12:06:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=9004"},"modified":"2024-06-14T10:18:18","modified_gmt":"2024-06-14T08:18:18","slug":"retard-des-cookies-tiers-chrome-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/delay-third-party-cookies-chrome-2025\/","title":{"rendered":"La f\u00eate d'adieu de Google pour les cookies tiers est prolong\u00e9e jusqu'en 2025"},"content":{"rendered":"<p>Pr\u00eat\u2026 partez\u2026 ATTENTION ! Google a annonc\u00e9 le report de la fin des cookies tiers qui \u00e9tait pr\u00e9vu pour le second semestre du T4 2024.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"So,-when-is-the-new-date-for-the-third-party-cookie-deprecation?\" data-renderer-start-pos=\"136\"><strong data-renderer-mark=\"true\">Alors, quelle est la nouvelle date pour le retrait des cookies tiers ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"202\">Il n'est pas surprenant que Google appuie \u00e0 nouveau sur le bouton \u201cSnooze\u201d. Apr\u00e8s tout, c'est la troisi\u00e8me fois que le compte \u00e0 rebours pour d\u00e9sactiver ces cookies dans Chrome est modifi\u00e9.<\/p>\n<p data-renderer-start-pos=\"381\">Les \u00e9diteurs et les annonceurs doivent maintenant attendre jusqu'en 2025.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"381\"><strong data-renderer-mark=\"true\">Pourquoi la fin des cookies tiers est-elle retard\u00e9e ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"483\">Google est coinc\u00e9 dans le pot de biscuits, car la d\u00e9cision de reporter la d\u00e9pr\u00e9ciation des cookies n'a pas d\u00e9pendu enti\u00e8rement d'eux.<\/p>\n<p data-renderer-start-pos=\"610\">Le principal organisme de r\u00e9glementation de la concurrence et des march\u00e9s du Royaume-Uni (CMA) intervient et dit : \u201c Attendez une minute, Google !<\/p>\n<p data-renderer-start-pos=\"714\">Dans un <a class=\"cc-1rn59kg\" title=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">mise \u00e0 jour r\u00e9cente<\/span><\/span><\/a>, le d\u00e9lai de mise en \u0153uvre des changements a \u00e9t\u00e9 attribu\u00e9 \u00e0 la r\u00e9glementation britannique. Le poste a soulign\u00e9,<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"714\">\u201dNous reconnaissons qu'il existe des d\u00e9fis persistants li\u00e9s \u00e0 la conciliation des commentaires divergents de l'industrie, des r\u00e9gulateurs et des d\u00e9veloppeurs, et nous continuerons \u00e0 dialoguer \u00e9troitement avec l'ensemble de l'\u00e9cosyst\u00e8me. Il est \u00e9galement essentiel que la CMA dispose de suffisamment de temps pour examiner toutes les preuves, y compris les r\u00e9sultats des tests de l'industrie, que la CMA a demand\u00e9 aux acteurs du march\u00e9 de fournir d'ici la fin juin. Compte tenu de ces deux consid\u00e9rations importantes, nous n'ach\u00e8verons pas la d\u00e9pr\u00e9ciation des cookies tiers au cours du second semestre du quatri\u00e8me trimestre.\u201d<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"714\">En bref : Google ne peut pas supprimer les cookies tiers sans l'approbation de la CMA.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"714\"><strong data-renderer-mark=\"true\">Assurer une transition en douceur de la confidentialit\u00e9<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1465\">Outre ces montagnes russes de projets, il est important que Google \u00e9coute les r\u00e9flexions et les pr\u00e9occupations de chacun avant d'apporter des modifications majeures \u00e0 la confidentialit\u00e9 de Chrome.<\/p>\n<p data-renderer-start-pos=\"1623\">Notre DG, <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>,<\/span> \u00e9nonc\u00e9<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1623\">\u2018Concernant la r\u00e9cente annonce de Google concernant le report de la d\u00e9pr\u00e9ciation des cookies, cela ne devrait surprendre personne dans l'industrie, car ce n'est pas la premi\u00e8re fois. Mais \u00e9tant donn\u00e9 que la derni\u00e8re phase d'\u00e9limination \u00e9tait pr\u00e9vue pour le quatri\u00e8me trimestre et que nous avons affaire \u00e0 des syst\u00e8mes d\u00e9licats, il est pr\u00e9f\u00e9rable de s'assurer que la transition vers le sans cookies se d\u00e9roule le plus en douceur possible.<\/p>\n<p data-renderer-start-pos=\"1623\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"The-end-of-third-party-cookies.-What-should-you-do-now?\" data-renderer-start-pos=\"2013\"><strong data-renderer-mark=\"true\">Fin des cookies tiers. Que faire maintenant ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div>\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-1yull3q\">\n<div class=\"ak-renderer-document\">\n<p data-renderer-start-pos=\"2070\">L'\u00e9limination des cookies tiers a \u00e9t\u00e9 report\u00e9e, mais un monde sans cookies est in\u00e9vitable, alors \u00e9diteurs et annonceurs, pr\u00e9parez-vous.<\/p>\n<p data-renderer-start-pos=\"2211\">Inquiet de la fa\u00e7on dont cela peut affecter le trafic de votre site Web et vos revenus publicitaires ? \ud83d\udc4b<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Contactez-nous<\/a><\/span> et obtenez de l'aide d'un partenaire certifi\u00e9 Google Publishing !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ready\u2026 set\u2026 WAIT! Google has announced the delay of the end of third-party cookies that was scheduled for the second half of Q4 2024. &nbsp; So, when is the new date for the third-party cookie deprecation? &nbsp; It&#8217;s no surprise that Google hits the &#8220;Snooze&#8221; button once again. After all, this is the third time [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[44,46,72,68],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cookies","tag-google","tag-publishers","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google farewell party for third-party cookies extends to 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google has announced the delay of the end of third-party cookies for the third time after not getting UK CMA&#039;s approval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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