{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"que-se-passe-t-il-avec-le-trafic-ga4","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/whats-happening-to-ga4-traffic\/","title":{"rendered":"Que se passe-t-il avec votre trafic GA4 !? Ne paniquez pas !"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Vos m\u00e9triques GA4, telles que le trafic, chutent-elles ? Nous savons que cette situation peut \u00eatre frustrante, mais pas de panique. D\u00e9m\u00ealons les raisons possibles de ce cauchemar et ce que nous pouvons faire pour inverser la tendance.<\/p>\n<p data-renderer-start-pos=\"236\">Restez calme et continuez \u00e0 lire.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">Les mises \u00e0 jour de l'algorithme de Google peuvent affecter votre trafic<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201c Qu'est-il arriv\u00e9 \u00e0 mon classement ? \u201d Si vous vous posez cette question, sachez que vous n'\u00eates pas seul. De nombreux propri\u00e9taires de sites Web sont confront\u00e9s \u00e0 ce sc\u00e9nario d\u00e9sagr\u00e9able o\u00f9 ils perdent du trafic et de la visibilit\u00e9 en ligne, surtout apr\u00e8s les mises \u00e0 jour de l'algorithme des moteurs de recherche.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">En mars 2024 par exemple, Google a effectu\u00e9 non pas une, mais deux mises \u00e0 jour majeures :<\/strong> le <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Mise \u00e0 jour principale pour un contenu utile<\/a>\u201c<\/span> et le <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Mise \u00e0 jour sur le spam<\/a>\u201d <\/span>qui ne laissent personne indiff\u00e9rent.<\/p>\n<p data-renderer-start-pos=\"749\">Les r\u00e9sultats ? Eh bien, un site web avec des articles d\u00e9taill\u00e9s et bien document\u00e9s est maintenant sur le tapis rouge et recevra plus de visiteurs. Mais, oh l\u00e0 l\u00e0, le site web qui partage du contenu basique, spammeux et de mauvaise qualit\u00e9 pourrait aussi dire adieu \u00e0 son public, car il ne restera pas.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Solutions cl\u00e9s :<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">Gardez un \u0153il sur <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Mises \u00e0 jour principales de la recherche Google<\/a> <\/span>chaque mois.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">Effectuez les modifications SEO et techniques n\u00e9cessaires sur votre site Web avant qu'il ne soit trop tard pour vous excuser.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">Restez \u00e0 l'\u00e9coute<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/fr\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">notre blog<\/a> <\/span>o\u00f9 nous partageons toutes les tendances et mises \u00e0 jour qui peuvent impacter les \u00e9diteurs.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">Si vous faites partie de notre <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">r\u00e9seau d'\u00e9diteurs<\/a>,<\/span> Demandez \u00e0 notre \u00e9quipe des conseils et astuces pour \u00e9viter tout le drame.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">Le rejet du consentement aux cookies entra\u00eene une perte de donn\u00e9es utilisateur<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">Non seulement <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/fr\/retard-des-cookies-tiers-chrome-2025\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">la fin des cookies tiers<\/span><\/span><\/a> provoque des maux de t\u00eate \u00e0 beaucoup d'entre nous, mais le rejet des cookies dans les formulaires de consentement laisse \u00e9galement des cicatrices chez les \u00e9diteurs.<\/p>\n<p data-renderer-start-pos=\"1634\">Voici la chose : quand un visiteur arrive sur votre page et refuse le <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/fr\/mode-de-consentement-google-v2-paniquer-ou-ne-pas-paniquer\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">formulaire de consentement<\/a>, vous ne pourrez plus suivre leurs donn\u00e9es sur GA4, donc vous vous retrouvez, eh bien, aveugle.<\/p>\n<p data-renderer-start-pos=\"1802\">En d'autres termes : Pas de consentement de l'utilisateur = pas de suivi = baisse des pages vues.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Solution cl\u00e9 :<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">GA4 offre le<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Donn\u00e9es mod\u00e9lis\u00e9es<\/a><\/span>\u201ddans Analytics, ce qui est une estimation de l'activit\u00e9 des utilisateurs lorsque des identifiants tels que les cookies ou l'ID utilisateur ne sont pas enti\u00e8rement disponibles. De cette fa\u00e7on, vous pouvez obtenir des informations utiles de vos rapports Analytics tout en respectant les donn\u00e9es de vos utilisateurs.<\/p>\n<p>Vous pouvez v\u00e9rifier si cette option est d\u00e9j\u00e0 disponible dans votre compte Analytics\u00a0: Admin &gt; Affichage des donn\u00e9es &gt; Identit\u00e9 de reporting &gt; Fusionn\u00e9e (la mod\u00e9lisation doit \u00eatre activ\u00e9e, sinon vous recevrez une notification indiquant qu'elle est indisponible)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>Pour \u00eatre \u00e9ligible \u00e0 l'apprentissage automatique, propri\u00e9t\u00e9 GA4, vous devez remplir <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">ces pr\u00e9requis<\/span><\/span><\/a> d'abord.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Mod\u00e9lisation des donn\u00e9es GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Refonte et mises \u00e0 jour du site Web<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">Que les choses soient claires. Google n'est PAS notre ennemi. L'univers en ligne devient plus transparent, utile et respectueux envers tous les utilisateurs \u00e0 mesure que ces r\u00e9glementations et mises \u00e0 jour sortent.<\/p>\n<p data-renderer-start-pos=\"2701\">Nous pouvons aussi faire (pas expr\u00e8s, bien s\u00fbr) des choses sur notre site web qui pourraient causer des probl\u00e8mes.<\/p>\n<p data-renderer-start-pos=\"2810\">Des changements importants dans la conception, la disposition ou les fonctionnalit\u00e9s de votre site web peuvent parfois entra\u00eener des baisses de trafic et de revenus s'ils ne sont pas effectu\u00e9s correctement.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Solution cl\u00e9 :<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Assurez-vous que les modifications apport\u00e9es \u00e0 vos sites Web r\u00e9pondent <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=fr\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=fr\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">bonnes pratiques Google.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">V\u00e9rifiez l'\u00e9tat de votre <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/fr\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">Core Web Vitals<\/span> <\/a><\/span>avant et apr\u00e8s avoir apport\u00e9 des modifications \u00e0 votre site web<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201c Des\u2026 pa\u2026 cito \u201d. \u00c9vitez de faire trop de changements \u00e0 la fois, afin de pouvoir d\u00e9tecter le probl\u00e8me \u00e0 temps.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">Vous avez encore des doutes ? Pas de souci.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Contactez-nous<\/a><\/strong> <\/span>pour des recommandations personnalis\u00e9es afin d'am\u00e9liorer vos revenus et votre classement. Nous sommes d'ailleurs des Google Certified Publishing Partners <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\":lunettes de soleil:\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\":lunettes de soleil:\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? 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