{"id":8176,"date":"2024-02-06T11:19:25","date_gmt":"2024-02-06T10:19:25","guid":{"rendered":"https:\/\/refinery89.com\/?p=8176"},"modified":"2024-06-14T10:32:17","modified_gmt":"2024-06-14T08:32:17","slug":"revenu-pour-mille-et-revenu-fixe-pour-mille","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/revenue-per-mille-and-fixed-revenue-per-mille\/","title":{"rendered":"RPM et RPM fixe dans la publicit\u00e9 programmatique. Que manquent les \u00e9diteurs ?"},"content":{"rendered":"<p data-renderer-start-pos=\"23\">RPM ou Revenu Par Mille est le gain estim\u00e9 d'une page Web pour 1000 vues de pages mon\u00e9tisables qu'elle re\u00e7oit.<\/p>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment cc-1mg5rgz\" data-align=\"center\">\n<p style=\"text-align: center;\" data-renderer-start-pos=\"163\"><strong><span id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\"><span id=\"703047f4-5e59-4b42-9d62-7555256ecd87\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"703047f4-5e59-4b42-9d62-7555256ecd87\">RPM = (Revenu Total <\/span><\/span><em data-renderer-mark=\"true\"><span id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\"><span id=\"703047f4-5e59-4b42-9d62-7555256ecd87\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"703047f4-5e59-4b42-9d62-7555256ecd87\">\u00f7 <\/span><\/span><\/em><span id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"67e03a48-327e-40e6-bb5e-9c3bc8435e20\"><span id=\"703047f4-5e59-4b42-9d62-7555256ecd87\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"703047f4-5e59-4b42-9d62-7555256ecd87\">Vues de pages mon\u00e9tisables) x 1 000,<\/span> <\/span><\/strong><\/p>\n<\/div>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment cc-1mg5rgz\" style=\"text-align: center;\" data-align=\"center\">\n<p data-renderer-start-pos=\"221\">o\u00f9<\/p>\n<\/div>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment cc-1mg5rgz\" data-align=\"center\">\n<p style=\"text-align: center;\" data-renderer-start-pos=\"229\"><strong>Vues de pages mon\u00e9tisables = nombre de pages contenant des publicit\u00e9s.<\/strong><\/p>\n<\/div>\n<p data-renderer-start-pos=\"301\">En analysant le RPM, les \u00e9diteurs peuvent identifier les emplacements publicitaires ou les types de contenu les plus lucratifs et ajuster leurs strat\u00e9gies de contenu en cons\u00e9quence. Cela peut impliquer de se concentrer sur le contenu qui g\u00e9n\u00e8re des revenus par mille plus \u00e9lev\u00e9s ou d'ajuster le placement des publicit\u00e9s pour augmenter la visibilit\u00e9 et l'engagement.<\/p>\n<p>&nbsp;<\/p>\n<h2>Haut r\u00e9gime = Haut revenu ?<\/h2>\n<p data-renderer-start-pos=\"892\">En surface, il semble que plus ce chiffre est \u00e9lev\u00e9, plus vous empochez d'argent, n'est-ce pas ?<\/p>\n<p data-renderer-start-pos=\"987\">La r\u00e9ponse n'est pas aussi \u00e9vidente qu'il y para\u00eet.<\/p>\n<p data-renderer-start-pos=\"1029\">Un RPM \u00e9lev\u00e9 \u00e9quivaut \u00e0 un revenu \u00e9lev\u00e9 si un \u00e9diteur maintient ses sources de trafic et le volume de son trafic stables.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-renderer-start-pos=\"1141\"><strong>Comment la source du trafic affecte votre Revenu Par Mille.<\/strong><\/h3>\n<p data-renderer-start-pos=\"1141\">D'o\u00f9 viennent vos utilisateurs peut faire une grande diff\u00e9rence pour votre RPM. Diff\u00e9rentes sources de trafic am\u00e8nent des utilisateurs avec des intentions, des niveaux d'engagement et des comportements vari\u00e9s, qui ont tous un impact sur l'efficacit\u00e9 des publicit\u00e9s et, par cons\u00e9quent, sur le RPM.<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<h5 data-renderer-start-pos=\"1418\">Trafic de recherche organique :<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"1445\">Impact sur le RPM : G\u00e9n\u00e9ralement positif.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1483\">Raison : Les utilisateurs issus de la recherche organique ont souvent une intention sp\u00e9cifique, ce qui les rend plus susceptibles de s'engager avec le contenu et les publicit\u00e9s. De plus, ce type d'utilisateurs est g\u00e9n\u00e9ralement per\u00e7u comme un trafic de haute qualit\u00e9 par les annonceurs.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h5 data-renderer-start-pos=\"1695\">Publicit\u00e9 payante (PPC)<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"1725\">Impact sur le RPM : Il peut \u00eatre positif, mais a un co\u00fbt.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1786\">Raison : Bien que le trafic payant puisse \u00eatre tr\u00e8s cibl\u00e9, le co\u00fbt d'acquisition de ces utilisateurs peut \u00eatre un frein pour les revenus. L'efficacit\u00e9 d\u00e9pend largement de la qualit\u00e9 du ciblage des annonces et de la pertinence de la page de destination.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h5 data-renderer-start-pos=\"2016\">Trafic direct :<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2035\">Impact sur le RPM : G\u00e9n\u00e9ralement positif.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2073\">Raison : Le trafic direct indique une forte fid\u00e9lit\u00e9 ou une forte notori\u00e9t\u00e9 de la marque. Les utilisateurs sont plus susceptibles de s'engager profond\u00e9ment avec le site, ce qui entra\u00eene une interaction plus \u00e9lev\u00e9e avec les publicit\u00e9s. Cependant, le RPM peut varier en fonction de la familiarit\u00e9 de l'utilisateur avec le site, ce qui peut entra\u00eener une c\u00e9cit\u00e9 aux publicit\u00e9s.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h5 data-renderer-start-pos=\"2338\">Trafic de r\u00e9f\u00e9rence<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2359\">Impact sur le RPM : Plus souvent n\u00e9gatif que positif.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2412\">Raison : La qualit\u00e9 du trafic de r\u00e9f\u00e9rence d\u00e9pend fortement de la source. Le trafic provenant de sites r\u00e9put\u00e9s dans un cr\u00e9neau pertinent peut bien interagir avec les publicit\u00e9s, tandis que les r\u00e9f\u00e9rences de faible qualit\u00e9 peuvent entra\u00eener un score d'autorit\u00e9 de site plus bas et une p\u00e9nalisation dans le classement. Habituellement, il est assez difficile d'obtenir uniquement des r\u00e9f\u00e9rences r\u00e9put\u00e9es.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h5 data-renderer-start-pos=\"2735\">Trafic des m\u00e9dias sociaux :<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2760\">Impact sur le RPM : Souvent n\u00e9gatif<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2793\">Raison : Les utilisateurs issus des plateformes de m\u00e9dias sociaux ont tendance \u00e0 avoir une intention plus faible et sont moins susceptibles de s'engager avec les publicit\u00e9s, car leur objectif principal est g\u00e9n\u00e9ralement l'interaction sociale. Cependant, un contenu tr\u00e8s engageant ou viral peut parfois inverser cette tendance.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h5 data-renderer-start-pos=\"3042\">Trafic par e-mail :<\/h5>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"3060\">Impact sur le RPM : G\u00e9n\u00e9ralement positif.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3098\">Raison : Le trafic par e-mail est g\u00e9n\u00e9ralement tr\u00e8s cibl\u00e9 et concerne des utilisateurs qui ont d\u00e9j\u00e0 montr\u00e9 un int\u00e9r\u00eat pour votre contenu, ce qui entra\u00eene des taux d'engagement plus \u00e9lev\u00e9s avec le contenu et les publicit\u00e9s.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"3282\">Des facteurs tels que l'intention de l'utilisateur, le niveau d'engagement, la pertinence des publicit\u00e9s et le contexte de la visite jouent tous un r\u00f4le essentiel dans l'impact des sources de trafic sur le Revenu par Mille. Le meilleur r\u00e9sultat est lorsque votre contenu (service, actualit\u00e9s, produit) r\u00e9pond directement \u00e0 l'intention de recherche des utilisateurs, que le site Web est bien structur\u00e9 et facile \u00e0 utiliser. En d'autres termes, pour obtenir une mon\u00e9tisation publicitaire ad\u00e9quate, un RPM \u00e9lev\u00e9 devrait provenir d'un trafic engag\u00e9.<\/p>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3686\"><strong>Autres m\u00e9triques pour \u00e9valuer votre trafic :<\/strong><\/p>\n<\/div>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"2\">\n<ul>\n<li data-renderer-start-pos=\"3743\">Engagement des utilisateurs sur le site web<br \/>\nComprendre le comportement des visiteurs sur votre site est essentiel. Quelle est la dur\u00e9e de leur visite et quelles actions entreprennent-ils ? Des outils comme Google Analytics offrent des informations sur le parcours d'un visiteur sur votre site, montrant la s\u00e9quence des pages qu'il consulte. De plus, les outils de \"heat mapping\" peuvent illustrer les zones sp\u00e9cifiques d'une page o\u00f9 les utilisateurs sont les plus engag\u00e9s, indiquant o\u00f9 ils cliquent et interagissent.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"2\">\n<ul>\n<li data-renderer-start-pos=\"4173\">Temps par page<br \/>\nLe temps pass\u00e9 par page est un indicateur de l'engagement des visiteurs. Un temps par page faible sugg\u00e8re souvent que votre site Web ne r\u00e9pond peut-\u00eatre pas aux besoins ou aux attentes des visiteurs, les incitant \u00e0 quitter sans engagement suppl\u00e9mentaire.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Le volume de votre trafic.<\/h3>\n<\/div>\n<p data-renderer-start-pos=\"4535\">Le volume de trafic d'un site web repr\u00e9sente le nombre cumul\u00e9 de visiteurs sur un site sur une p\u00e9riode donn\u00e9e. Cette m\u00e9trique sert d'indicateur fondamental de la visibilit\u00e9 d'un site et de l'\u00e9tendue de l'engagement de son audience.<\/p>\n<p data-renderer-start-pos=\"4758\">Dans la vie r\u00e9elle, cependant, la situation o\u00f9 la structure des sources de trafic reste stable et le volume fluctue n'est pas rare. Le volume peut \u00eatre influenc\u00e9 par les saisons, les f\u00eates, les actualit\u00e9s, les changements dans les algorithmes de recherche Google, et m\u00eame la m\u00e9t\u00e9o.<\/p>\n<p data-renderer-start-pos=\"4995\">Ainsi, avec RPM lui-m\u00eame, il faut porter une attention particuli\u00e8re aux m\u00e9triques de votre site web telles que le taux d'engagement, le temps par page et les visiteurs.<\/p>\n<p data-renderer-start-pos=\"5138\">Comme nous le constatons, le RPM n'est pas un nombre stable et d\u00e9finitif. Les montagnes russes du RPM peuvent \u00eatre une source de maux de t\u00eate pour un \u00e9diteur. Par exemple, le premier trimestre est g\u00e9n\u00e9ralement une p\u00e9riode o\u00f9 le RPM baisse dans la publicit\u00e9 programmatique. <a href=\"https:\/\/refinery89.com\/fr\/chute-de-rpm-q1-ce-que-les-editeurs-peuvent-faire-a-ce-sujet\/\">Vous pouvez lire ici plus de d\u00e9tails sur la baisse du T1.<\/a><\/p>\n<p data-renderer-start-pos=\"5405\">Alors, que peut faire un \u00e9diteur \u00e0 ce sujet ?<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"FixedRPM-comes-to-help.\" data-renderer-start-pos=\"5444\"><span id=\"f8437cf2-acd2-47bc-96b4-66bdd5231474\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"f8437cf2-acd2-47bc-96b4-66bdd5231474\">Qu'est-ce que vous manquez ? Revenu fixe par mille !<\/span><\/h2>\n<p data-renderer-start-pos=\"5469\">Chez Refinery89, en tant qu'\u00e9diteurs nous-m\u00eames, nous comprenons tous les \u00e9diteurs et ne sommes pas \u00e9trangers \u00e0 ce sentiment de d\u00e9couragement face aux baisses saisonni\u00e8res.<\/p>\n<p data-renderer-start-pos=\"5637\">Soucieux des int\u00e9r\u00eats de nos \u00e9diteurs, nous avons d\u00e9velopp\u00e9 un moyen d'apporter de la stabilit\u00e9 dans leur vie gr\u00e2ce \u00e0 FixedRPM pour mesurer les revenus g\u00e9n\u00e9r\u00e9s.<\/p>\n<p data-renderer-start-pos=\"5776\">Comment \u00e7a marche ?<\/p>\n<p data-pm-slice=\"1 1 []\"><span class=\"fabric-editor-annotation\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"43cb2955-000c-43aa-aeda-1c27de1f5379\">Nous \u00e9valuons les donn\u00e9es de l'\u00e9diteur en fonction des pages vues, du type d'activit\u00e9 et d'autres m\u00e9triques essentielles. Apr\u00e8s une analyse approfondie, nous proposons \u00e0 un \u00e9diteur un nombre fixe de RPM. <\/span>Ce nombre signifie que l'argent que le site web g\u00e9n\u00e9rera pendant l'ann\u00e9e sera toujours le m\u00eame, \u00e0 condition que le volume et la qualit\u00e9 du trafic restent stables. Ainsi, vous saurez toujours combien d'argent vous recevrez \u00e0 la fin du mois et vous mettrez fin aux soucis et aux incertitudes d'un propri\u00e9taire de site. Ils peuvent maintenant planifier leur vie !<\/p>\n<p data-renderer-start-pos=\"6289\">\u201c O\u00f9 est l'arnaque ? \u201d \u2013 pourrait-on se demander. Eh bien, il n'y en a pas ! <span id=\"d7703a23-b760-4c83-9bf6-439641431765\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d7703a23-b760-4c83-9bf6-439641431765\">Nous assumons des risques consid\u00e9rables et utilisons une commission dynamique de notre part, soucieux du revenu stable de nos \u00e9diteurs. <\/span><\/p>\n<p data-renderer-start-pos=\"6461\">Nous essayons toujours de proposer les meilleurs RPM possibles, afin qu'ils puissent arr\u00eater de s'inqui\u00e9ter de l'argent et se concentrer sur leur passion principale : la cr\u00e9ation de contenu.<\/p>\n<p data-renderer-start-pos=\"6604\"><a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\"><strong data-renderer-mark=\"true\">Entrez en contact<\/strong><\/a> pour initier vos changements au mieux !<\/p>","protected":false},"excerpt":{"rendered":"<p>RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue \u00f7 Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with ads on them. By analyzing RPM, publishers can identify which ad placements or types of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[119,34,35],"class_list":["post-8176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-fixed-rpm","tag-refinery-academy","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue Per Mille and fixed Revenue per mille - Refinery89<\/title>\n<meta name=\"description\" content=\"Revenue Per Mille or RPM calculates the estimated earnings of a webpage for every 1000 monetizable page views it receives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/revenu-pour-mille-et-revenu-fixe-pour-mille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Per Mille and fixed Revenue per mille - Refinery89\" \/>\n<meta property=\"og:description\" content=\"Revenue Per Mille or RPM calculates the estimated earnings of a webpage for every 1000 monetizable page views it receives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/revenu-pour-mille-et-revenu-fixe-pour-mille\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T10:19:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/POST-RPM-VS-FRPM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/revenue-per-mille-and-fixed-revenue-per-mille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/revenue-per-mille-and-fixed-revenue-per-mille\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"RPM and fixed RPM in programmatic advertising. 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