{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"mode-de-consentement-google-v2-paniquer-ou-ne-pas-paniquer","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Google Consent Mode V2 : paniquer ou pas ?"},"content":{"rendered":"<h1 data-pm-slice=\"1 1 []\">Le Mode Consentement v2 est en ligne<\/h1>\n<p data-pm-slice=\"1 1 []\">\u00c0 peine avions-nous commenc\u00e9 \u00e0 assimiler l'annulation des cookies tiers que d'autres nouvelles nous sont parvenues de Google. D\u00e8s le premier trimestre 2024, Google exigera une mise \u00e0 jour du Consent Mode v2, ce qui signifie qu'il faudra disposer d'une plateforme CMP certifi\u00e9e (par Google, \u00e9videmment) pour collecter les donn\u00e9es de suivi des utilisateurs. Compte tenu de l'annulation des cookies, ce n'est pas surprenant et, d'une certaine mani\u00e8re, on pouvait s'y attendre.<\/p>\n<p>&nbsp;<\/p>\n<p>Il n'y a qu'un instant, nous avons tenu notre <a href=\"https:\/\/refinery89.com\/fr\/third-party-cookies-cancellation-webinar-done-full-video\/\">webinaire<\/a> d\u00e9di\u00e9e exactement \u00e0 la collecte de donn\u00e9es tierces de premier niveau, nous avons donc bien s\u00fbr pos\u00e9 cette question \u00e0 notre invit\u00e9 d'honneur Jan Winkler, PDG de <a href=\"http:\/\/consentmanager.net\">consentmanager.net<\/a>. Voici ce que nous avons appris de premi\u00e8re main d'un des experts les plus reconnus dans le domaine.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Mode de consentement v2. Tout ce dont nous avons besoin est un CMP.<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"642\">Une br\u00e8ve introduction. Le Mode de consentement Google est un moyen pour Google de recevoir un signal de consentement de votre site web. Essentiellement, il vous permet de d\u00e9terminer si les visiteurs de votre site web ont consenti \u00e0 ce que Google utilise leurs informations personnelles \u00e0 des fins publicitaires, y compris le suivi et la personnalisation.<\/p>\n<p data-renderer-start-pos=\"925\">Ainsi, les utilisateurs peuvent laisser Google lire leurs informations ou les bloquer. Google \u00e9tant le principal gardien selon le DMA (<a class=\"cc-tgpl01\" title=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Loi sur les march\u00e9s num\u00e9riques<\/a>) il a un effet de levier et tente de r\u00e9soudre le probl\u00e8me du partage d'informations personnelles dans le mode de consentement, ce qui garantit que les utilisateurs autorisent Google \u00e0 les suivre et \u00e0 les mesurer.<\/p>\n<p data-renderer-start-pos=\"1215\"><span id=\"2b985044-cd08-4eff-a24c-66aadb267caf\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"2b985044-cd08-4eff-a24c-66aadb267caf\">Pour les \u00e9diteurs, cela ne fait aucune diff\u00e9rence \u00e0 l'heure actuelle s'ils disposent d'une CMP professionnelle.<\/span> Cependant, \u00e0 partir de mars 2024, Google obligera les \u00e9diteurs \u00e0 utiliser un mode de consentement avec un CMP certifi\u00e9 par Google. S'ils souhaitent continuer \u00e0 utiliser les outils Google (AdSense, GA4, Google Tag Manager, etc.). Le principal d\u00e9fi ici est que les sites web ne pourront pas utiliser de CMP open-source gratuits mais devront utiliser des outils professionnels s'ils veulent continuer \u00e0 suivre et analyser le comportement des utilisateurs.<\/p>\n<p data-renderer-start-pos=\"1696\">Le succ\u00e8s d&#x27;une campagne publicitaire repose sur une mesure pr\u00e9cise des performances. Sans consentement, les annonceurs risquent de perdre entre 30 et 60 % de leurs donn\u00e9es, l&#x27;ampleur de cette perte variant selon les secteurs d&#x27;activit\u00e9. \u00c0 cet effet, la mise en place ou la mise \u00e0 jour du CMP vers le mode \u00ab Consentement \u00bb v2 est indispensable pour les entreprises qui souhaitent continuer \u00e0 utiliser Google Ads dans leur strat\u00e9gie marketing sur les march\u00e9s de l&#x27;EEE.<\/p>\n<h2 data-renderer-start-pos=\"1696\">Que dois-je faire concernant le mode Consentement v2 ?<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2065\">Si vous avez d\u00e9j\u00e0 rejoint la famille des \u00e9diteurs de Refinery89 et migr\u00e9 vers notre CMP, vous n'avez rien \u00e0 craindre, oubliez simplement cet article et allez prendre une bi\u00e8re, nous avons d\u00e9j\u00e0 tout pris en charge. Nous int\u00e9grons cette mise \u00e0 jour cruciale, ainsi que toute autre mise \u00e0 jour, m\u00eame moins importante, dans le CMP que nous fournissons, afin que nos \u00e9diteurs puissent se concentrer sur ce qui est important : vivre leur vie, pendant que nous consentons aux utilisateurs et mon\u00e9tisons les publicit\u00e9s.<\/p>\n<p>Si vous n'\u00eates pas encore avec nous <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\">Contactez-nous<\/a> pour vous remettre d'aplomb et \u00eatre plein d'entrain d'ici mars 2024 !<\/p>","protected":false},"excerpt":{"rendered":"<p>Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users&#8217; tracking data. In light of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users&#039; tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/mode-de-consentement-google-v2-paniquer-ou-ne-pas-paniquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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