{"id":7245,"date":"2023-11-14T13:11:39","date_gmt":"2023-11-14T12:11:39","guid":{"rendered":"https:\/\/refinery89.com\/?p=7245"},"modified":"2024-03-12T15:47:33","modified_gmt":"2024-03-12T14:47:33","slug":"core-web-vitals-comment-ameliorer-lexperience-utilisateur-et-les-performances-publicitaires","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/","title":{"rendered":"core web vitals comment am\u00e9liorer l'exp\u00e9rience utilisateur et les performances publicitaires"},"content":{"rendered":"

Que sont <\/strong>Core Web Vitals<\/strong><\/em>?<\/strong><\/h1>\n

Les Core Web Vitals sont un ensemble de m\u00e9triques que Google consid\u00e8re importantes pour l'exp\u00e9rience utilisateur globale d'une page web. Elles font partie du score \u201cPage Experience\u201d de Google. Ces indicateurs se composent de trois mesures sp\u00e9cifiques : Largest Contentful Paint (LCP), First Input Delay (FID) et Cumulative Layout Shift (CLS).<\/p>\n

Pour vous donner un avant-go\u00fbt, imaginez que vous apparaissez devant une bo\u00eete de nuit chic et qu'un videur d\u00e9cide si votre tenue est assez \u00e9l\u00e9gante. C'est ce qui se passe lorsque Google analyse votre page pour d\u00e9cider si vous m\u00e9ritez le paradis des dix premi\u00e8res lignes des r\u00e9sultats de recherche ou si vous \u00eates destin\u00e9 \u00e0 l'enfer de la deuxi\u00e8me page.<\/p>\n

Avant de nous lancer, consid\u00e9rons un probl\u00e8me aussi important que la dur\u00e9e d'attention, qui est directement li\u00e9 aux m\u00e9triques des Core Web Vitals.<\/p>\n

Savez-vous que la dur\u00e9e d'attention d'une personne adulte moyenne est d'environ 8,25 secondes ? Un poisson rouge a plus de d\u00e9termination dans une action que l'\u00eatre humain ! ?\"\ud83e\udd26\u200d\u2640\ufe0f\"<\/span><\/span><\/p>\n

\u00c0 l'\u00e8re num\u00e9rique, les gens consomment des milliers de impressions<\/u> chaque seconde, la performance de votre site Web est donc absolument essentielle.<\/p>\n

\"Core
Trouble de l'attention<\/figcaption><\/figure>\n

Pourquoi les Core Web Vitals sont-ils cruciaux pour <\/strong>\u00c9diteurs<\/strong>?<\/strong><\/h2>\n

Ces m\u00e9triques ne sont pas seulement des mots \u00e0 la mode pour les \u00e9diteurs dans la sph\u00e8re programmatique. Elles influencent le classement de votre site dans les r\u00e9sultats de recherche. Google a indiqu\u00e9 que les Core Web Vitals, qui refl\u00e8tent l'exp\u00e9rience utilisateur r\u00e9elle, auront un impact sur le classement dans les r\u00e9sultats de recherche. De plus, une \u00e9tude de Deloitte<\/u><\/a> <\/span>souligne qu'une am\u00e9lioration de seulement \u261d\ufe0f 0,1 seconde du temps de chargement d'un site web peut faire grimper les taux de conversion jusqu'\u00e0 81 %. Pour les publicit\u00e9s, cela se traduit par une meilleure visibilit\u00e9, des taux d'interaction plus \u00e9lev\u00e9s et, potentiellement, une augmentation des revenus.<\/p>\n

 <\/p>\n

Que doivent surveiller les \u00e9diteurs ?<\/strong><\/h2>\n

Il ne s'agit plus seulement de pousser du contenu, la comment<\/strong> est devenu aussi critique que le Quoi.<\/strong><\/p>\n

En \u00e9valuant leurs Core Web Vitals, les \u00e9diteurs doivent avoir un \u0153il de radiologue sur :<\/p>\n

    \n
  1. \n

    Optimisation d'image :<\/p>\n<\/li>\n<\/ol>\n

    Les images haute r\u00e9solution peuvent \u00eatre de taille massive, entra\u00eenant des temps de chargement plus longs. Envisagez d'utiliser des formats modernes comme WebP, qui offrent une excellente qualit\u00e9 d'image \u00e0 des tailles de fichier nettement plus petites. En outre, impl\u00e9mentez des images responsives en utilisant la balise `srcset<\/sub>` attribute, garantissant ainsi que les appareils t\u00e9l\u00e9chargent la taille d'image la plus appropri\u00e9e.<\/p>\n

      \n
    1. \n

      Am\u00e9liorer l'h\u00e9bergement :<\/p>\n<\/li>\n<\/ol>\n

      Tous les h\u00e9bergements ne se valent pas. Un serveur priv\u00e9 virtuel (VPS) ou un h\u00e9bergement d\u00e9di\u00e9 pourrait \u00eatre une option pour acc\u00e9l\u00e9rer vos Core Web Vitals. Un r\u00e9seau de diffusion de contenu (CDN) peut acc\u00e9l\u00e9rer davantage la livraison de contenu en servant votre site Web depuis des emplacements les plus proches de vos utilisateurs.<\/p>\n

        \n
      1. \n

        Utiliser la mise en cache du navigateur :<\/p>\n<\/li>\n<\/ol>\n

        La mise en cache est comme donner aux visiteurs un \u201c plan \u201d de votre site, afin que leur navigateur puisse le reconstruire lors de visites ult\u00e9rieures sans avoir \u00e0 r\u00e9cup\u00e9rer toutes les donn\u00e9es \u00e0 nouveau. Vous pouvez r\u00e9duire consid\u00e9rablement les temps de chargement pour les visiteurs r\u00e9currents en utilisant la mise en cache du navigateur.<\/p>\n

          \n
        1. \n

          Optimiser le nombre de publicit\u00e9s :<\/p>\n<\/li>\n<\/ol>\n

          Analyser la performance des publicit\u00e9s et envisager de limiter le nombre d'annonces moins efficaces ou de les remplacer par des formats publicitaires plus l\u00e9gers et plus attrayants.<\/p>\n

            \n
          1. \n

            Modifier CSS et JavaScript<\/u>:<\/p>\n<\/li>\n<\/ol>\n

            JavaScript et CSS sont fondamentaux pour la conception web moderne, mais peuvent \u00e9galement \u00eatre \u00e0 l'origine de lenteurs de site. Utilisez le chargement asynchrone pour le JS afin de vous assurer que les scripts ne bloquent pas le rendu de votre page. Pour le CSS, \u00e9liminez le blocage de rendu en int\u00e9grant le CSS critique et en diff\u00e9rant les styles non critiques.<\/p>\n

             <\/p>\n

            Contr\u00f4les de sant\u00e9 des Core Web Vitals<\/strong><\/h2>\n

            Vous souvenez-vous de ces bilans de sant\u00e9 chez le m\u00e9decin ? Pas l'exp\u00e9rience la plus agr\u00e9able (surtout chez le dentiste !), mais pourtant essentielle. Nous avons rassembl\u00e9 quelques outils fiables pour que vous puissiez emmener votre site web chez le \u201cm\u00e9decin\u201d pour un bilan de sant\u00e9.<\/p>\n

            Google Page Speed Insights<\/a><\/h3>\n

            Cet outil incontournable de Google propose des analyses de performance sur mobile et sur ordinateur. Il \u00e9value les m\u00e9triques CWV et offre \u00e9galement des suggestions d'optimisation.<\/p>\n

            Google Search Console<\/a><\/h3>\n

            Il existe une section d\u00e9di\u00e9e aux Core Web Vitals, offrant un aper\u00e7u global du site et identifiant les pages n\u00e9cessitant des am\u00e9liorations.<\/p>\n

            Phare<\/a><\/h3>\n

            Int\u00e9gr\u00e9 aux Chrome DevTools, Lighthouse offre des audits de performance, d'accessibilit\u00e9, d'applications web progressives, de SEO, et plus encore.<\/p>\n

            WebPageTest<\/a><\/h3>\n

            Cet outil avanc\u00e9 permet des tests depuis plusieurs emplacements et en utilisant de vrais navigateurs. Il offre une comparaison visuelle, des d\u00e9tails de performance avanc\u00e9s et une ventilation des Core Web Vitals.<\/p>\n

            Bien que tous ces outils soient instructifs, il est judicieux d'en utiliser une combinaison pour bien comprendre les performances de votre site web.<\/p>\n

            \u00cates-vous <\/strong>Core Web Vitals<\/strong> \u00c0 la hauteur ?<\/strong><\/h2>\n

            Chez Refinery89, nous prenons soin de vos Core Web Vitals, en proposant des solutions personnalis\u00e9es cr\u00e9\u00e9es par des \u00e9diteurs pour des \u00e9diteurs.<\/p>\n

            Prenez contact<\/u><\/strong><\/a>, et ensemble, nous am\u00e8nerons les performances de votre site \u00e0 des niveaux qui non seulement satisfont, mais d\u00e9passent les r\u00e9f\u00e9rences de l'industrie !<\/p>","protected":false},"excerpt":{"rendered":"

            What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]<\/p>\n","protected":false},"author":12,"featured_media":7016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,82,46,24,75,34],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-ranking","tag-refinery-academy"],"yoast_head":"\nCore Web Vitals. 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