{"id":6536,"date":"2023-10-30T15:01:10","date_gmt":"2023-10-30T14:01:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=6536"},"modified":"2023-10-31T13:19:49","modified_gmt":"2023-10-31T12:19:49","slug":"le-header-bidding-le-coeur-de-la-publicite-programmatique-explique-simplement","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","title":{"rendered":"Le header bidding, le c\u0153ur de la publicit\u00e9 programmatique, expliqu\u00e9 simplement"},"content":{"rendered":"<p data-renderer-start-pos=\"326\">Vous avez probablement rencontr\u00e9 le terme \u2018 header bidding \u2019 \u00e0 plusieurs reprises en lisant des articles sur la publicit\u00e9 programmatique, mais vous avez peut-\u00eatre encore cette sensation de picotement lorsque vous r\u00e9alisez que vous ne le comprenez pas enti\u00e8rement. <span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image confluence-ssr-app-9fkst0\" title=\":upside_down_face:\" role=\"img\" data-testid=\"image-emoji-:face_with_raised_eyebrow:\" data-emoji-type=\"image\" aria-label=\":upside_down_face:\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/32x32\/1f928.png\" alt=\":upside_down_face:\" width=\"20\" height=\"20\" data-emoji-short-name=\":face_with_raised_eyebrow:\" data-emoji-id=\"1f928\" data-emoji-text=\"?\" \/><\/span> Nous vous comprenons ! Nos meilleurs experts Refinery89 sont l\u00e0 pour vous guider \u00e0 travers le d\u00e9dale du header bidding et de ses implications.<\/p>\n<p data-renderer-start-pos=\"671\">Alors, passons aux choses s\u00e9rieuses.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Header-Bidding-Explained:-The-Mechanism-and-Dynamics\" data-renderer-start-pos=\"701\"><strong data-renderer-mark=\"true\">le Header Bidding<\/strong><strong data-renderer-mark=\"true\"> Expliqu\u00e9 : Le M\u00e9canisme et la Dynamique<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"757\">Le header bidding est une technologie qui permet \u00e0 plusieurs \u00e9changes publicitaires de soumissionner sur un espace publicitaire dans l'inventaire d'un \u00e9diteur avant que le serveur publicitaire ne se charge. Ce processus en temps r\u00e9el contraste avec le mod\u00e8le traditionnel de cascade, o\u00f9 les requ\u00eates publicitaires sont envoy\u00e9es une par une. Gr\u00e2ce \u00e0 des ench\u00e8res simultan\u00e9es provenant de diverses sources de demande, il permet de mettre sur un pied d'\u00e9galit\u00e9 les diff\u00e9rents acteurs, en organisant une ench\u00e8re concurrentielle. Cette concurrence se traduit par une augmentation du rendement pour chaque impression qu'une publicit\u00e9 peut recueillir, garantissant ainsi que l'inventaire publicitaire de l'\u00e9diteur est mon\u00e9tis\u00e9 au maximum de sa valeur.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"The-Crux-for-Publishers-and-Advertisers\" data-renderer-start-pos=\"1625\"><strong data-renderer-mark=\"true\">Le n\u0153ud pour <\/strong><strong data-renderer-mark=\"true\">\u00c9diteurs<\/strong><strong data-renderer-mark=\"true\"> et les Annonceurs<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1668\">Comprendre toutes les nuances de la technologie devient crucial pour les \u00e9diteurs d\u00e9sireux de tirer parti du header bidding. La promesse de revenus accrus du mod\u00e8le est all\u00e9chante, mais les d\u00e9fis tels que les r\u00e9ponses potentiellement tardives ne peuvent \u00eatre n\u00e9glig\u00e9s.<\/p>\n<p data-renderer-start-pos=\"1915\">Il est imp\u00e9ratif d'optimiser votre site pour minimiser la latence, afin que l'exp\u00e9rience utilisateur ne soit pas compromise.<\/p>\n<p data-renderer-start-pos=\"2034\"><u data-renderer-mark=\"true\">D\u00e9couvrez notre article sur la latence des pages. Qu'est-ce que c'est et comment la combattre ?<\/u><\/p>\n<p data-renderer-start-pos=\"2112\">De plus, il faut un <u data-renderer-mark=\"true\">emballage<\/u>, une partie du code qui met en file d'attente les partenaires de demande effectuant des appels asynchrones. Choisir les bons partenaires \u00e0 int\u00e9grer dans l'enveloppe de header bidding est une d\u00e9cision strat\u00e9gique de taille.<\/p>\n<p data-renderer-start-pos=\"2338\">Les annonceurs qui naviguent dans cet environnement sont confront\u00e9s \u00e0 leurs propres d\u00e9fis. Le paysage extr\u00eamement concurrentiel impose des d\u00e9cisions strat\u00e9giques concernant les taux d'ench\u00e8res et le ciblage afin de garantir une visibilit\u00e9 et un placement optimaux. Collaborer avec <u data-renderer-mark=\"true\">plateformes c\u00f4t\u00e9 demande <\/u><u data-renderer-mark=\"true\">(DSPs)<\/u> L'expertise en header bidding devient inestimable dans ce contexte. Une telle collaboration garantit que les annonceurs peuvent tirer le meilleur parti de cet environnement, en optimisant leur retour sur investissement et en s'assurant que leurs publicit\u00e9s s'adressent aux audiences les plus pertinentes.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion:-Steering-the-Future-of-Ad-Monetization\" data-renderer-start-pos=\"2843\"><strong data-renderer-mark=\"true\">Conclusion : Orienter l'avenir de <\/strong><em data-renderer-mark=\"true\"><strong data-renderer-mark=\"true\">la Mon\u00e9tisation Publicitaire<\/strong><\/em><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2897\">En conclusion, le header bidding a consid\u00e9rablement transform\u00e9 le paysage de la publicit\u00e9 num\u00e9rique, guidant les deux parties vers une nouvelle \u00e8re de transparence, de comp\u00e9titivit\u00e9 et d'optimisation des revenus pour les \u00e9diteurs. Mais comme toujours, les techniques les plus avanc\u00e9es exigent strat\u00e9gie et expertise.<\/p>\n<p data-renderer-start-pos=\"3176\">Envie de champagne ? Un d\u00e9fi vous attend ! La cl\u00e9 pour les \u00e9diteurs est de rester \u00e0 jour, de prendre des d\u00e9cisions \u00e9clair\u00e9es et de miser sur l'optimisation continue pour lib\u00e9rer tout son potentiel.<\/p>\n<p data-renderer-start-pos=\"3374\">D\u00e9termin\u00e9 \u00e0 affiner votre approche du header bidding ou \u00e0 obtenir des perspectives adapt\u00e9es \u00e0 vos besoins ? Notre \u00e9quipe est pr\u00eate \u00e0 vous accorder toute son attention personnalis\u00e9e.<a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><strong data-renderer-mark=\"true\"> <u data-renderer-mark=\"true\">Entrez en contact<\/u><\/strong><\/a>, et nous red\u00e9finirons ensemble votre trajectoire de mon\u00e9tisation publicitaire.<\/p>\n<p data-renderer-start-pos=\"3374\">","protected":false},"excerpt":{"rendered":"<p>You probably have repeatedly encountered the term &#8216;header bidding&#8217; when reading articles on programmatic advertising, but you might still have this tingly feeling when you understand that you don\u2019t entirely understand. We feel you! Our best Refinery89 experts are here to guide you through the tangle of header bidding and its implications. So, let\u2019s get [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[33,24,34],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-header-bidding","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding: The Core of Programmatic Advertising explained<\/title>\n<meta name=\"description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/le-header-bidding-le-coeur-de-la-publicite-programmatique-explique-simplement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding: The Core of Programmatic Advertising explained\" \/>\n<meta property=\"og:description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/le-header-bidding-le-coeur-de-la-publicite-programmatique-explique-simplement\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T14:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T12:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"keywords\":[\"Header Bidding\",\"Programmatic Advertising\",\"Refinery Academy\"],\"articleSection\":[\"Refinery Academy\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"name\":\"Header Bidding: The Core of Programmatic Advertising explained\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"description\":\"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"width\":1067,\"height\":600,\"caption\":\"header bidding refinery academy post\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\",\"name\":\"Miguel Diaz de Teran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"caption\":\"Miguel Diaz de Teran\"},\"description\":\"Miguel D\u00edaz de Ter\u00e1n is Refinery89\u2019s Marketing Manager. With over 15 years of experience in digital marketing and a strong background in programmatic advertising, Miguel oversees the company\u2019s marketing and growth strategies in the ad tech space to position Refinery89 as a lead industry reference for publishers and advertisers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/migueldiazdeteran\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/author\\\/miguel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding : Le c\u0153ur de la publicit\u00e9 programmatique expliqu\u00e9","description":"Vous avez peut-\u00eatre rencontr\u00e9 le terme ' header bidding ' en lisant des articles sur la publicit\u00e9 programmatique ! Nous sommes l\u00e0 pour vous expliquer !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/fr\/le-header-bidding-le-coeur-de-la-publicite-programmatique-explique-simplement\/","og_locale":"fr_FR","og_type":"article","og_title":"Header Bidding: The Core of Programmatic Advertising explained","og_description":"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!","og_url":"https:\/\/refinery89.com\/fr\/le-header-bidding-le-coeur-de-la-publicite-programmatique-explique-simplement\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-10-30T14:01:10+00:00","article_modified_time":"2023-10-31T12:19:49+00:00","og_image":[{"width":1067,"height":600,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","type":"image\/webp"}],"author":"Miguel Diaz de Teran","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"\u00c9crit par":"Miguel Diaz de Teran","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"author":{"name":"Miguel Diaz de Teran","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e"},"headline":"Header Bidding. The Core of Programmatic Advertising plainly explained","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"wordCount":442,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","keywords":["Header Bidding","Programmatic Advertising","Refinery Academy"],"articleSection":["Refinery Academy"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","url":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","name":"Header Bidding : Le c\u0153ur de la publicit\u00e9 programmatique expliqu\u00e9","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","description":"Vous avez peut-\u00eatre rencontr\u00e9 le terme ' header bidding ' en lisant des articles sur la publicit\u00e9 programmatique ! Nous sommes l\u00e0 pour vous expliquer !","breadcrumb":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","width":1067,"height":600,"caption":"header bidding refinery academy post"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Header Bidding. The Core of Programmatic Advertising plainly explained"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e","name":"Miguel Diaz de Teran","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","caption":"Miguel Diaz de Teran"},"description":"Miguel D\u00edaz de Ter\u00e1n est le responsable marketing de Refinery89. Avec plus de 15 ans d'exp\u00e9rience en marketing num\u00e9rique et une solide expertise en publicit\u00e9 programmatique, Miguel supervise les strat\u00e9gies de marketing et de croissance de l'entreprise dans l'espace ad tech afin de positionner Refinery89 comme une r\u00e9f\u00e9rence majeure dans l'industrie pour les \u00e9diteurs et les annonceurs.","sameAs":["https:\/\/www.linkedin.com\/in\/migueldiazdeteran\/"],"url":"https:\/\/refinery89.com\/fr\/author\/miguel\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media\/6551"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}