{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"mise-a-jour-pushads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/pushads-update\/","title":{"rendered":"Pr\u00e9sentation : PushAds et la nouvelle fonctionnalit\u00e9 vid\u00e9o outstream"},"content":{"rendered":"<p>Les Push-Up Ads ont \u00e9volu\u00e9 ! Nous sommes heureux de d\u00e9voiler notre derni\u00e8re mise \u00e0 jour technologique pour continuer \u00e0 augmenter vos revenus : Dites bonjour \u00e0 PushAds et \u00e0 notre nouvelle fonctionnalit\u00e9 de vid\u00e9os outstream ! Plus efficaces et plus faciles \u00e0 d\u00e9velopper, ces nouvelles mises \u00e0 jour sont l\u00e0 pour vous donner le coup de pouce en mati\u00e8re de revenus et de performances que vous attendiez.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Exemple PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Que sont les PushAds ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds sont la nouvelle g\u00e9n\u00e9ration de <a href=\"https:\/\/refinery89.com\/fr\/tout-sur-les-publicites-push-up\/\" target=\"_blank\" rel=\"noopener\">Publicit\u00e9s de pompes<\/a>. Ce format publicitaire g\u00e9n\u00e9rateur de revenus se compose d'une banni\u00e8re attrayante, fix\u00e9e en haut ou en bas de l'\u00e9cran pour garantir une visibilit\u00e9 maximale. Avec son positionnement premium et son architecture \u00e9volutive, il permet aux \u00e9diteurs de commander en continu des tarifs \u00e9lev\u00e9s <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a> sans nuire \u00e0 l'exp\u00e9rience utilisateur. Le meilleur des deux mondes !<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Quels sont les avantages des nouveaux PushAds ?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ils sont enti\u00e8rement conformes aux directives des annonceurs.<\/li>\n<\/ul>\n<ul>\n<li>Ils commandent une haute visibilit\u00e9, augmentant les impressions publicitaires et l'engagement.<\/li>\n<\/ul>\n<ul>\n<li>Leur design convivial en fait un choix de premier ordre pour am\u00e9liorer les performances du site.<\/li>\n<\/ul>\n<ul>\n<li>Leurs emplacements haut de gamme sont tr\u00e8s pris\u00e9s par les annonceurs, qui les ach\u00e8tent aux meilleurs CPM, ce qui g\u00e9n\u00e8re davantage de revenus et une <a href=\"https:\/\/refinery89.com\/fr\/taux-de-remplissage-des-publicites-pour-les-editeurs\/\" target=\"_blank\" rel=\"noopener\">taux de remplissage<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Nouvelle fonctionnalit\u00e9 vid\u00e9o hors flux sur PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dans le nouveau PushAd, la vid\u00e9o fait d\u00e9sormais partie de l&#x27;ench\u00e8re. Nous avons lanc\u00e9 un format \u00ab Video Outstream \u00bb sp\u00e9cialement con\u00e7u pour les appareils mobiles afin d&#x27;augmenter les CPM et de combiner la demande d&#x27;affichage et de vid\u00e9o au sein d&#x27;un m\u00eame bloc publicitaire. Il s&#x27;affiche sous la forme d&#x27;un lecteur fixe ancr\u00e9 en bas de l&#x27;\u00e9cran, garantissant ainsi une bonne visibilit\u00e9 sans nuire \u00e0 l&#x27;exp\u00e9rience utilisateur.<\/p>\n<p>Nous avons optimis\u00e9 le format pour les appareils mobiles (format 16:9, largeur maximale de 360 px) et avons d\u00e9fini un seuil minimum plus \u00e9lev\u00e9, adapt\u00e9 \u00e0 chaque r\u00e9gion, par rapport \u00e0 l&#x27;inventaire publicitaire standard, ce qui permet de donner la priorit\u00e9 \u00e0 la demande vid\u00e9o tout en pr\u00e9servant les revenus.<\/p>\n<p>Comme la vid\u00e9o g\u00e9n\u00e8re des CPM plus \u00e9lev\u00e9s, elle est diffus\u00e9e en priorit\u00e9. Si aucune vid\u00e9o n&#x27;est disponible, l&#x27;annonce display la plus performante occupe l&#x27;espace, ce qui garantit un taux d&#x27;impressions invendues quasi nul.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Quels sont les avantages de la nouvelle fonctionnalit\u00e9 \u00ab Video Outstream \u00bb ?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Acc\u00e9dez aux budgets consacr\u00e9s \u00e0 la vid\u00e9o outstream gr\u00e2ce \u00e0 des r\u00e8gles strictes <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">V\u00eddeo Cassete de Rolo<\/a> seuils.<\/li>\n<\/ul>\n<ul>\n<li>Am\u00e9liorer la comp\u00e9titivit\u00e9 par rapport aux postes d\u00e9di\u00e9s \u00e0 l&#x27;outstream.<\/li>\n<\/ul>\n<ul>\n<li>Augmentez le taux d&#x27;engagement de votre site.<\/li>\n<\/ul>\n<ul>\n<li>Augmentez vos CPM en exploitant l&#x27;inventaire vid\u00e9o disponible dans vos PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Quels r\u00e9sultats les \u00e9diteurs ont-ils constat\u00e9s ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Apr\u00e8s avoir men\u00e9 un test A\/B sur l&#x27;ensemble de notre r\u00e9seau, les \u00e9diteurs ont constat\u00e9 que PushAds g\u00e9n\u00e9rait une augmentation de 7,71 % du nombre d&#x27;impressions publicitaires et une hausse de 81 % du taux de remplissage par rapport aux publicit\u00e9s PushUp. De plus, en termes de revenus, nous avons constat\u00e9 une augmentation de +0,31 TP3T, ce qui indique une parit\u00e9 entre les deux formats. Ceux qui ont test\u00e9 PushAds avec la fonctionnalit\u00e9 Video Outstream ont constat\u00e9 une hausse de l&#x27;eCPM de +69,81 TP3T et une augmentation des revenus de +26,71 TP3T sur le m\u00eame inventaire.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Et maintenant ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nous avons con\u00e7u PushAds comme une base \u00e9volutive pr\u00e9cis\u00e9ment pour pouvoir continuer \u00e0 l&#x27;am\u00e9liorer. L&#x27;\u00e9quipe continuera \u00e0 travailler sur des am\u00e9liorations, des corrections et de nouvelles fonctionnalit\u00e9s \u00e0 mesure que le d\u00e9ploiement progressera et que la demande \u00e9voluera. Inscrivez-vous \u00e0 notre newsletter pour \u00eatre parmi les premiers inform\u00e9s des prochaines mises \u00e0 jour !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment int\u00e9grer PushAds et la nouvelle fonctionnalit\u00e9 Video Outstream \u00e0 votre site<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Contactez votre responsable de compte \u00e9diteur pour tester d\u00e8s maintenant PushAds et la nouvelle fonctionnalit\u00e9 Video Outstream, et propulsez vos revenus publicitaires vers de nouveaux sommets !<\/p>\n<p>Si vous \u00eates nouveau ici, nous pouvons \u00e9galement organiser une <a href=\"https:\/\/refinery89.com\/fr\/audit-site-gratuit-pour-maximiser-vos-revenus-publicitaires\/\" target=\"_blank\" rel=\"noopener\">audit de site web gratuit<\/a> pour vous et fournir des recommandations pour am\u00e9liorer votre configuration publicitaire afin de maximiser vos revenus !<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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