{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-08-13T17:29:28","modified_gmt":"2026-08-13T15:29:28","slug":"isabel-flores-chef-du-groupe-programmatique","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores devient la nouvelle responsable du groupe programmatique de l'IAB Spain"},"content":{"rendered":"<p><!--more-->Nous sommes ravis d'annoncer que <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores<\/a>, notre VP Ventes Espagne et LATAM de la <a href=\"https:\/\/refinery89.com\/fr\/solutions-publicitaires-annonceurs\/\" target=\"_blank\" rel=\"noopener\">Marques et agences<\/a> l'\u00e9quipe de Refinery89, a \u00e9t\u00e9 nomm\u00e9 nouveau chef du groupe programmatique chez <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Espagne.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, la nouvelle pr\u00e9sidente du groupe programmatique de l'IAB Spain<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">En tant que nouveau leader de la <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Groupe Programmatique<\/a>, Isabel assumera la responsabilit\u00e9 de faire avancer les initiatives du Groupe et d'encourager la participation active de ses membres. Elle supervisera \u00e9galement le partage des avantages de la publicit\u00e9 programmatique dans l'ensemble de l'\u00e9cosyst\u00e8me en d\u00e9veloppant diverses ressources de grande valeur.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, actuelle VP des ventes Espagne &amp; LATAM chez Refinery89 et leader AdTech, poss\u00e8de plus de 11 ans d'exp\u00e9rience dans l'\u00e9cosyst\u00e8me programmatique. Au cours de sa carri\u00e8re, elle a travaill\u00e9 en \u00e9troite collaboration avec des agences, des annonceurs, des \u00e9diteurs et des plateformes technologiques. Elle a \u00e9galement jou\u00e9 un r\u00f4le cl\u00e9 dans la conduite de la transformation num\u00e9rique au sein des entreprises, en mettant l'accent sur l'innovation, la transparence et la croissance durable.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201c Je suis tr\u00e8s heureuse de contribuer au d\u00e9veloppement de l'industrie programmatique en Espagne. Je m'engage volontiers \u00e0 favoriser la collaboration entre les membres, \u00e0 piloter des projets \u00e0 valeur ajout\u00e9e et \u00e0 maintenir une communication efficace avec l'IAB Spain et l'\u00e9cosyst\u00e8me au sens large. Dans ce nouveau r\u00f4le, je souhaite contribuer \u00e0 b\u00e2tir un Groupe dynamique, participatif et align\u00e9 sur les d\u00e9fis actuels du secteur. \u201d \u2013 d\u00e9clare Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">Les comit\u00e9s de l'IAB sont des forums de participation dont les membres sont charg\u00e9s de d\u00e9velopper, d\u00e9finir et r\u00e9glementer des aspects sp\u00e9cifiques de la publicit\u00e9 num\u00e9rique. Pour ce faire, ils cr\u00e9ent diverses ressources telles que des \u00e9tudes, des livres blancs et des infographies. Ensemble, ils visent \u00e0 fournir des informations compl\u00e8tes qui aident les professionnels de l'\u00e9cosyst\u00e8me \u00e0 maximiser leurs efforts.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">Le Groupe Programmatique fait partie du Comit\u00e9 Data &amp; Activation. Il se compose d'un groupe d'entreprises leaders du march\u00e9 qui sont membres de l'IAB. Ses membres contribuent \u00e0 approfondir la compr\u00e9hension des avantages de la publicit\u00e9 programmatique. Parmi ceux-ci figurent la transparence, l'optimisation en temps r\u00e9el, le ciblage pr\u00e9cis, la durabilit\u00e9 de la marque, l'efficacit\u00e9 m\u00e9diatique, parmi bien d'autres.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel prend ce poste avec enthousiasme et un engagement fort. Avec un d\u00e9vouement remarquable, elle maintiendra le Groupe \u00e0 la pointe de l'innovation. Cela comprendra le leadership de l'\u00e9volution des normes de mesure, de durabilit\u00e9 et de qualit\u00e9. Parall\u00e8lement, elle s'engage \u00e0 maintenir une communication continue entre les diff\u00e9rents membres et associ\u00e9s de l'IAB Spain. Elle assurera l'alignement, la collaboration active et la promotion d'initiatives conjointes au sein de l'\u00e9cosyst\u00e8me num\u00e9rique.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" 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