{"id":15858,"date":"2026-02-27T10:28:07","date_gmt":"2026-02-27T09:28:07","guid":{"rendered":"https:\/\/refinery89.com\/?p=15858"},"modified":"2026-02-27T10:28:07","modified_gmt":"2026-02-27T09:28:07","slug":"why-cpms-rise-and-fall-cpm-seasonality","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/why-cpms-rise-and-fall-cpm-seasonality\/","title":{"rendered":"Pourquoi les CPM montent et descendent : Comprendre les hauts et les bas des revenus gr\u00e2ce \u00e0 la saisonnalit\u00e9 des CPM"},"content":{"rendered":"<p>Today we are going to be diving deep into a topic that\u2019s either the highlight of the year or the worst nightmare for a publisher: CPM Seasonality. The fluctuation of your ad revenue throughout the year.<\/p>\n<p>In this webinar, our Publisher Inside Sales Director, <a href=\"https:\/\/www.linkedin.com\/in\/jaimevazquezrossell\/\" target=\"_blank\" rel=\"noopener\">Jaime V\u00e1zquez,<\/a> will guide us through how CPMs change throughout the year, why these changes happen, and which strategies publishers can use to anticipate and adapt to those fluctuations.<\/p>\n<p>We\u2019ll go over:<\/p>\n<ul>\n<li>The main drivers of CPM changes throughout the year<\/li>\n<li>What changes CPMs go through each quarter and when these may happen<\/li>\n<li>The best strategies for publishers to anticipate seasonal dips and what to do about them<\/li>\n<li>Tools and metrics that publishers should monitor regularly to keep their monetization strategy nice and sharp!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Watch our full webinar on CPM Seasonality <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Pourquoi les CPM montent et descendent : Comprendre les hauts et les bas des revenus gr\u00e2ce \u00e0 la saisonnalit\u00e9 des CPM\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/m2v8a82lP4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ask us anything! <\/strong><\/h2>\n<p>If you still have questions on mind after watching the full webinar, <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\">don\u2019t hesitate to reach out to our experts<\/a>! Or if you want to know more about CPM seasonality, <a href=\"https:\/\/refinery89.com\/fr\/saisonnalite-du-cpm\/\">check out this article.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Today we are going to be diving deep into a topic that\u2019s either the highlight of the year or the worst nightmare for a publisher: CPM Seasonality. The fluctuation of your ad revenue throughout the year. In this webinar, our Publisher Inside Sales Director, Jaime V\u00e1zquez, will guide us through how CPMs change throughout the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,89],"tags":[26,37,24,72,143],"class_list":["post-15858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-webinars","tag-ad-monetization","tag-cpm","tag-programmatic-advertising","tag-publishers","tag-seasonality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why CPMs Rise and Fall: Understanding Revenue through CPM Seasonality<\/title>\n<meta name=\"description\" content=\"In this webinar, we talked about all things CPM seasonality with our 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