{"id":15699,"date":"2026-02-05T13:15:52","date_gmt":"2026-02-05T12:15:52","guid":{"rendered":"https:\/\/refinery89.com\/?p=15699"},"modified":"2026-02-27T09:32:15","modified_gmt":"2026-02-27T08:32:15","slug":"how-europe-and-mexico-approach-inventory-monetization-and-sales","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","title":{"rendered":"\u00c9volution du march\u00e9 num\u00e9rique : Comment l'Europe et le Mexique abordent la mon\u00e9tisation et la vente des stocks"},"content":{"rendered":"<p>In this new edition of our <a href=\"https:\/\/refinery89.com\/fr\/webinars-et-formations\/\" target=\"_blank\" rel=\"noopener\">Refinery Academy Webinars<\/a>, our Publisher Specialist LATAM, <a href=\"https:\/\/www.linkedin.com\/in\/nestorro\/\" target=\"_blank\" rel=\"noopener\">N\u00e9stor Rodr\u00edguez<\/a>, is joined by <a href=\"https:\/\/www.linkedin.com\/in\/ivanvarelat\/\" target=\"_blank\" rel=\"noopener\">Iv\u00e1n Jos\u00e9 Varela Tirado<\/a>, Director of Business Intelligence at <a href=\"https:\/\/mediosmasivos.com.mx\/\" target=\"_blank\" rel=\"noopener\">Medios Masivos Mexicanos (MMM)<\/a>, to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies to increase the profitability of their inventory.<\/p>\n<p>We will discuss inventory monetization models, CPM vs. RPM, integration of direct campaigns with programmatic, and European best practices applicable to the Mexican market without affecting existing agreements.<\/p>\n<p>A practical and strategic session aimed at publishers and monetization teams looking to optimize revenue!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"How to monetize and market your digital inventory: Europe vs. Mexico\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oEknDYRmfIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Any questions? We are here to help!<\/h2>\n<p>&nbsp;<\/p>\n<p>If you want to more about how to leverage successful inventory monetization strategies into your digital growth journey or still have any questions after watching this webinar, don&#8217;t hesitate to reach out to us! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Get in contact with our experts here!\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this new edition of our Refinery Academy Webinars, our Publisher Specialist LATAM, N\u00e9stor Rodr\u00edguez, is joined by Iv\u00e1n Jos\u00e9 Varela Tirado, Director of Business Intelligence at Medios Masivos Mexicanos (MMM), to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[26,24,72],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Europe and Mexico Approach Inventory Monetization and Sale<\/title>\n<meta name=\"description\" content=\"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Europe and Mexico Approach Inventory Monetization and Sale\" \/>\n<meta property=\"og:description\" content=\"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T12:15:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T08:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales\",\"datePublished\":\"2026-02-05T12:15:52+00:00\",\"dateModified\":\"2026-02-27T08:32:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg\",\"keywords\":[\"Ad Monetization\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"Webinars\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\",\"url\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\",\"name\":\"How Europe and Mexico Approach Inventory Monetization and Sale\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg\",\"datePublished\":\"2026-02-05T12:15:52+00:00\",\"dateModified\":\"2026-02-27T08:32:15+00:00\",\"description\":\"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.\",\"breadcrumb\":{\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg\",\"width\":800,\"height\":550,\"caption\":\"webinar - Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/refinery89.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/refinery89.com\/#website\",\"url\":\"https:\/\/refinery89.com\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/refinery89.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/refinery89.com\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\/\/refinery89.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Refinery89\/\",\"https:\/\/x.com\/refinery89\",\"https:\/\/www.linkedin.com\/company\/refinery89\/\",\"https:\/\/www.youtube.com\/@refinery89\",\"https:\/\/www.instagram.com\/refinery_89\/\",\"https:\/\/www.reddit.com\/user\/Refinery89\/\",\"https:\/\/share.google\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/\"],\"url\":\"https:\/\/refinery89.com\/fr\/author\/patri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Europe and Mexico Approach Inventory Monetization and Sale","description":"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/fr\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","og_locale":"fr_FR","og_type":"article","og_title":"How Europe and Mexico Approach Inventory Monetization and Sale","og_description":"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.","og_url":"https:\/\/refinery89.com\/fr\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2026-02-05T12:15:52+00:00","article_modified_time":"2026-02-27T08:32:15+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg","type":"image\/jpeg"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"\u00c9crit par":"Patricia Sim\u00f3n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales","datePublished":"2026-02-05T12:15:52+00:00","dateModified":"2026-02-27T08:32:15+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/"},"wordCount":180,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg","keywords":["Ad Monetization","Programmatic Advertising","Publishers"],"articleSection":["Webinars"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","url":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","name":"How Europe and Mexico Approach Inventory Monetization and Sale","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg","datePublished":"2026-02-05T12:15:52+00:00","dateModified":"2026-02-27T08:32:15+00:00","description":"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.","breadcrumb":{"@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Post_Evolucion-del-Mercado-Digital.jpg","width":800,"height":550,"caption":"webinar - Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Digital Market Evolution: How Europe and Mexico Approach Inventory Monetization and Sales"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n est la sp\u00e9cialiste du contenu et de la communication entrante de Refinery89. Avec son expertise en marketing num\u00e9rique, en SEO et en tendances ad tech, Patricia cr\u00e9e des contenus qui traduisent des sujets complexes de publicit\u00e9 programmatique en informations exploitables, permettant ainsi aux \u00e9diteurs et aux annonceurs de prosp\u00e9rer.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/fr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/15699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/comments?post=15699"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/15699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media\/15700"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media?parent=15699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/categories?post=15699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/tags?post=15699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}