{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"donner-aux-editeurs-les-moyens-dutiliser-des-publicites-intelligentes-et-engageantes-avec-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"De l\u2019insight \u00e0 l\u2019impact : comment GumGum renforce nos Publishers avec des publicit\u00e9s intelligentes et engageantes"},"content":{"rendered":"<p><i>Note de l\u2019auteur : cet article a \u00e9t\u00e9 co\u00e9crit par Refinery89 et GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Nous le comprenons : les publicit\u00e9s adapt\u00e9es \u00e0 votre utilisateur ne sont pas seulement la cerise sur le g\u00e2teau. Elles sont l\u2019un des ingr\u00e9dients secrets permettant \u00e0 votre site de se d\u00e9marquer, de maximiser le rendement et d\u2019offrir une excellente exp\u00e9rience utilisateur. C\u2019est l\u00e0 qu\u2019interviennent des <a href=\"https:\/\/refinery89.com\/fr\/what-is-an-ssp\/\" target=\"_blank\" rel=\"noopener\">partenaires<\/a> comme <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> , <strong>transformant des id\u00e9es trop belles pour \u00eatre vraies en r\u00e9alit\u00e9 en alimentant des configurations de mon\u00e9tisation plus intelligentes<\/strong> comme notre <a href=\"https:\/\/refinery89.com\/fr\/single-tag-croissance-revenus-publicitaires\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> avec une forte demande.<\/p>\n<p>Continuez \u00e0 faire d\u00e9filer pour d\u00e9couvrir comment, main dans la main avec GumGum, nous garantissons que la demande que nous fournissons \u00e0 notre r\u00e9seau de publishers est intelligente, engageante et de la plus haute qualit\u00e9 pour stimuler vos r\u00e9sultats de mon\u00e9tisation publicitaire au-del\u00e0 des attentes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Qu\u2019est-ce que GumGum ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> est une plateforme mondiale de publicit\u00e9 num\u00e9rique ax\u00e9e sur le contexte, qui exploite la puissance de l\u2019intelligence artificielle pour diffuser des annonces non intrusives et hautement pertinentes. Leur mission est de cr\u00e9er un \u00e9cosyst\u00e8me publicitaire num\u00e9rique qui capte l\u2019attention, respecte la vie priv\u00e9e des utilisateurs et maximise les performances pour les annonceurs comme pour les publishers.<\/p>\n<p>Ils croient fermement que la publicit\u00e9 doit \u00eatre aussi intelligente qu\u2019engageante. C'est pour cela que Gumgum est un partenaire parfaitement adapt\u00e9 \u00e0 nos besoins.<\/p>\n<p>Ils disposent d\u2019une large vari\u00e9t\u00e9 de solutions qui servent \u00e0 :<\/p>\n<ul>\n<li>Veiller \u00e0 ce que les publicit\u00e9s soient diffus\u00e9es dans des environnements contextuellement pertinents et am\u00e9liorant <a href=\"https:\/\/refinery89.com\/fr\/what-is-brand-safety\/\">s\u00e9curit\u00e9<\/a> .<\/li>\n<\/ul>\n<ul>\n<li>Veiller \u00e0 ce que les publicit\u00e9s soient diffus\u00e9es dans des environnements contextuellement pertinents et am\u00e9liorant la s\u00e9curit\u00e9.<\/li>\n<\/ul>\n<ul>\n<li>Analyser des milliards de signaux sur le web ouvert, en cartographiant l\u2019attention des consommateurs, l\u2019alignement contextuel et la performance cr\u00e9ative en temps r\u00e9el pour alimenter des campagnes plus intelligentes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Comment, avec GumGum, nous am\u00e9liorons la performance de notre r\u00e9seau de publishers<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Notre partenariat consiste \u00e0 offrir une valeur de premier ordre \u00e0 nos clients. GumGum apporte des <a href=\"https:\/\/refinery89.com\/fr\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a>comp\u00e9titifs et une demande de haute qualit\u00e9 qui contribue non seulement \u00e0 des revenus publicitaires \u00e9lev\u00e9s, mais am\u00e9liore \u00e9galement l\u2019exp\u00e9rience utilisateur gr\u00e2ce \u00e0 des publicit\u00e9s attrayantes et adapt\u00e9es \u00e0 votre audience.<\/p>\n<p>En tant que partenaire r\u00e9seau \u00e9diteur, nous permettons \u00e0 GumGum d\u2019\u00e9tendre sa port\u00e9e \u00e0 une grande diversit\u00e9 de publishers \u00e0 travers l\u2019Europe et l\u2019Am\u00e9rique latine. Cette collaboration garantit une \u00e9chelle substantielle et une diversit\u00e9 dans les emplacements publicitaires de GumGum.<\/p>\n<p>L\u2019expertise de notre \u00e9quipe dans la gestion et la simplification de la communication avec nos publishers garantit que nous r\u00e9pondons \u00e0 des normes \u00e9lev\u00e9es de service et de performance dans chaque situation.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>La formule gagnante : des cr\u00e9ations accrocheuses et un ciblage pr\u00e9cis qui convertit<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum's In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum fournit des cr\u00e9ations personnalis\u00e9es et de haute qualit\u00e9, adapt\u00e9es aux sites des publishers. Ces cr\u00e9ations bas\u00e9es sur les donn\u00e9es excellent \u00e0 capter l\u2019attention gr\u00e2ce \u00e0 leur design et \u00e0 un contenu pertinent, am\u00e9liorant \u00e0 la fois les performances et l\u2019exp\u00e9rience utilisateur. L\u2019un de leurs formats phares est le <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">In-Screen Cascade<\/a>, \u00e0 fort impact. Cette publicit\u00e9 combine les meilleures caract\u00e9ristiques d\u2019une <a href=\"https:\/\/refinery89.com\/fr\/tout-sur-les-publicites-push-up\/\" target=\"_blank\" rel=\"noopener\">push-up ad<\/a> ad et d\u2019une interscroller ad pour offrir une cr\u00e9ation interactive qui captive r\u00e9ellement les audiences.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Une vision commune pour l\u2019avenir<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En nous projetant vers l\u2019avenir avec GumGum, nous visons \u00e0 explorer de nouveaux march\u00e9s, \u00e0 continuer de cro\u00eetre ensemble en Europe et en Am\u00e9rique latine, et \u00e0 fournir la meilleure demande sur les sites les plus adapt\u00e9s. Nos forces combin\u00e9es (la technologie avanc\u00e9e et la cr\u00e9ativit\u00e9 de GumGum, ainsi que notre solide r\u00e9seau de publishers, notre inventaire premium et notre excellence op\u00e9rationnelle) constituent la combinaison parfaite pour aider nos publishers \u00e0 obtenir des r\u00e9sultats exceptionnels.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Un partenariat digne des livres d\u2019histoire<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u00ab S\u2019associer \u00e0 Refinery89 nous permet de nous connecter de mani\u00e8re fluide \u00e0 un vaste r\u00e9seau de publishers, garantissant que nos solutions contextuelles et cr\u00e9atives atteignent les audiences dans les environnements les plus efficaces. Leur engagement envers l\u2019excellence refl\u00e8te le n\u00f4tre, faisant de cette collaboration un partenariat id\u00e9al pour offrir des r\u00e9sultats exceptionnels \u00e0 nos clients. \u00bb \u2013 partage Sven Bakker, Directeur Publisher Development, DE chez GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>En collaboration avec GumGum, nous red\u00e9finissons le paysage de la publicit\u00e9 num\u00e9rique, en veillant \u00e0 ce que la bonne publicit\u00e9 ne d\u00e9range pas mais s\u2019aligne sur les besoins des publishers, annonceurs et utilisateurs.<\/p>\n<p>D\u00e9couvrez-en plus sur nos solutions<a href=\"https:\/\/refinery89.com\/fr\/single-tag-croissance-revenus-publicitaires\/\" target=\"_blank\" rel=\"noopener\"> ici<\/a> ou lisez-en davantage sur<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> la puissante demande de GumGum.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/donner-aux-editeurs-les-moyens-dutiliser-des-publicites-intelligentes-et-engageantes-avec-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; 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