{"id":14150,"date":"2025-07-17T10:39:00","date_gmt":"2025-07-17T08:39:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14150"},"modified":"2025-09-30T15:55:49","modified_gmt":"2025-09-30T13:55:49","slug":"ameliorer-la-pertinence-des-publicites-avec-refinery89-et-ogury","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/enhancing-ad-relevance-with-refinery89-and-ogury\/","title":{"rendered":"La correspondance publicitaire parfaite \u2013 Am\u00e9liorer la pertinence des publicit\u00e9s avec Refinery89 et Ogury"},"content":{"rendered":"

Note de la r\u00e9daction : Cet article a \u00e9t\u00e9 co-\u00e9crit par Refinery89 et Ogury<\/strong><\/span><\/p>\n

 <\/p>\n

Servir des annonces personnalis\u00e9es \u00e0 vos visiteurs est la cerise sur le g\u00e2teau pour un site web. La pertinence des annonces a un impact positif sur l'exp\u00e9rience de vos consommateurs, maintenant ainsi votre public plus engag\u00e9, am\u00e9liorant les performances publicitaires et vos revenus publicitaires. Que dire de plus ?<\/p>\n

Chez Refinery89, nous avons la responsabilit\u00e9 d'am\u00e9liorer vos opportunit\u00e9s de mon\u00e9tisation publicitaire en toute simplicit\u00e9 gr\u00e2ce \u00e0 notre Single Tag<\/a> solution. Acc\u00e9der \u00e0 la demande premium qui diffuse des publicit\u00e9s pertinentes pour vos consommateurs est la cl\u00e9 pour y parvenir. Nous avons donc conclu un partenariat avec la sensation mondiale de l'AdTech, Ogury<\/a>. Depuis des ann\u00e9es, ils op\u00e8rent dans 19 pays, proposant un placement publicitaire intelligent. Bien s\u00fbr, nous devions monter dans ce train pour nos \u00e9diteurs.<\/p>\n

Voyons comment nous pouvons travailler ensemble pour vous aider \u00e0 obtenir les meilleurs r\u00e9sultats dans votre strat\u00e9gie avec une forte demande !<\/p>\n

 <\/p>\n

Ogury est une entreprise de technologie publicitaire qui fournit aux marques une plate-forme pour atteindre les consommateurs \u00e0 travers de multiples points de contact. Elle est particuli\u00e8rement connue pour ses solutions de publicit\u00e9 programmatique et ses capacit\u00e9s d'analyse de donn\u00e9es.<\/b><\/h2>\n

 <\/p>\n

Ogury<\/span><\/a> est l'un de nos plus pr\u00e9cieux\u00a0 Partenaires de la demande<\/a>, apportant une couche de qualit\u00e9 exceptionnelle \u00e0 notre pile de Header Bidding depuis 2022. Leader mondial de l'AdTech, Ogury est sp\u00e9cialis\u00e9 dans les solutions de Publicit\u00e9 Personnalis\u00e9e bas\u00e9es sur la privacy by design, au service des marques, agences et \u00e9diteurs, avec un focus sur le ciblage de persona plut\u00f4t que d'individus.<\/p>\n

Gr\u00e2ce \u00e0 notre solution Single Tag, les \u00e9diteurs peuvent se connecter \u00e0 la demande premium d'Ogury provenant des plus grands annonceurs mondiaux, acc\u00e9dant ainsi \u00e0 des campagnes de grande valeur dans un environnement s\u00fbr pour les marques, tout en exploitant leur ciblage unique bas\u00e9 sur les personas. Ces Personnages<\/a> sont m\u00e9ticuleusement \u00e9labor\u00e9s \u00e0 partir de millions d'enqu\u00eates clients auto-d\u00e9clar\u00e9es, enrichis de milliards de points de donn\u00e9es de haute qualit\u00e9 et affin\u00e9s par l'IA. Le r\u00e9sultat est sans pr\u00e9c\u00e9dent : une intelligence d'audience et des performances publicitaires, \u00e9tablissant une nouvelle r\u00e9f\u00e9rence dans le secteur.<\/p>\n

 <\/p>\n

Comment notre partenariat avec Ogury optimise la strat\u00e9gie de mon\u00e9tisation de nos \u00e9diteurs<\/b><\/h2>\n

 <\/p>\n

Ogury offre \u00e0 notre r\u00e9seau d'\u00e9diteurs une approche de mon\u00e9tisation p\u00e9renne, fond\u00e9e sur la confidentialit\u00e9 et la performance. Son ciblage bas\u00e9 sur les personas diffuse des publicit\u00e9s pertinentes sans recourir \u00e0 des identifiants individuels, garantissant l'adressabilit\u00e9 m\u00eame dans les environnements sans cookies. Les publicit\u00e9s bas\u00e9es sur les personas sont plus pertinentes pour les consommateurs, ce qui rend le placement publicitaire plus intelligent, moins intrusif et am\u00e9liore l'exp\u00e9rience utilisateur.<\/p>\n

Combin\u00e9 avec des formats premium, des donn\u00e9es optimis\u00e9es par l'IA et des formats rich media de haute qualit\u00e9, tels que le Sticky Banner convivial, Ogury aide \u00e0 maximiser le rendement tout en prot\u00e9geant l'exp\u00e9rience utilisateur.<\/p>\n

\u201c<\/i>Chez Ogury, nous nous consacrons \u00e0 remodeler la publicit\u00e9 num\u00e9rique avec une approche ax\u00e9e sur la confidentialit\u00e9 et bas\u00e9e sur les personas, qui respecte les consommateurs tout en produisant des r\u00e9sultats mesurables pour les \u00e9diteurs. Notre partenariat avec Refinery89 \u00e9tend cette vision, apportant une demande de haute qualit\u00e9, des formats percutants et des opportunit\u00e9s de mon\u00e9tisation durables au r\u00e9seau d'\u00e9diteurs de Refinery89 dans le monde entier.\u201d \u2013 <\/i>Benjamin Lanfry, Chief Supply and Operations Officer chez Ogury.<\/p><\/blockquote>\n

 <\/p>\n

Que r\u00e9serve l'avenir \u00e0 nos \u00e9diteurs connect\u00e9s \u00e0 Ogury via Single Tag ?<\/b><\/h2>\n

 <\/p>\n

Alors que nous continuons \u00e0 nous \u00e9tendre sur de nouveaux march\u00e9s, nous allons approfondir notre partenariat avec Ogury pour rendre la demande premium encore plus accessible gr\u00e2ce \u00e0 notre solution de mon\u00e9tisation publicitaire Single Tag. En int\u00e9grant la demande de haute qualit\u00e9 d'Ogury, nous donnons aux \u00e9diteurs des emplacements publicitaires plus intelligents et plus efficaces qui g\u00e9n\u00e8rent des revenus plus importants.<\/p>\n

Ensemble, nous combinons une technologie de pointe avec une profonde compr\u00e9hension des pr\u00e9f\u00e9rences des consommateurs pour aider les \u00e9diteurs \u00e0 prosp\u00e9rer dans un paysage num\u00e9rique en constante \u00e9volution. Notre accent commun sur la confidentialit\u00e9 et les solutions durables garantit aux \u00e9diteurs une croissance \u00e0 long terme.<\/p>\n

Contactez-nous pour d\u00e9couvrir comment int\u00e9grer le Single Tag sur votre site web et profiter des avantages de la demande premium d'Ogury.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury   Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say? At Refinery89, we have […]<\/p>\n","protected":false},"author":19,"featured_media":14158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[26,24,283],"class_list":["post-14150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"\nEnhancing Ad Relevance with Refinery89 and Ogury<\/title>\n<meta name=\"description\" content=\"Ad relevance drives revenue. 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