{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integre-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/refinery89-integrates-openpath\/","title":{"rendered":"Nous renfor\u00e7ons notre Ad Stack avec OpenPath de The Trade Desk"},"content":{"rendered":"

Nous renfor\u00e7ons notre Ad Stack avec OpenPath de The Trade Desk<\/p>\n

Nous sommes fiers d\u2019annoncer notre partenariat avec The Trade Desk<\/a> pour int\u00e9grer OpenPath<\/a> (avec son offre publicitaire digitale premium !) dans notre notre solution de mon\u00e9tisation publicitaire Single Tag.<\/a>Cette int\u00e9gration va renforcer notre Ad Stack premium et offrir davantage d\u2019opportunit\u00e9s de mon\u00e9tisation \u00e0 notre r\u00e9seau d\u2019\u00e9diteurs.<\/p>\n

En unissant leur force \u00e0 notre \u00e9quipe, The Trade Desk acc\u00e8de \u00e0 des \u00e9diteurs de niche de haute qualit\u00e9. En retour, nous pouvons apporter la demande premium la plus forte aux \u00e9diteurs de notre r\u00e9seau, en particulier \u00e0 ceux qui travaillent exclusivement avec nous.<\/p>\n

 <\/p>\n

Qui est The Trade Desk et qu\u2019est-ce qu\u2019OpenPath ?<\/strong><\/h2>\n

 <\/p>\n

The Trade Desk est l\u2019un des leaders de l\u2019industrie publicitaire, et nous sommes ravis d\u2019\u00eatre d\u00e9sormais l\u2019un de leurs partenaires dans le d\u00e9ploiement de l\u2019int\u00e9gration d\u2019OpenPath. Cette approche innovante connecte la demande directe d\u2019annonceurs de The Trade Desk directement \u00e0 l\u2019inventaire de nos \u00e9diteurs via notre solution de header bidding Single Tag.<\/p>\n

En tant que plus grande plateforme d\u2019achat publicitaire (DSP) au monde, The Trade Desk a rapidement \u00e9tendu sa pr\u00e9sence \u00e0 l\u2019\u00e9chelle internationale, avec une client\u00e8le comprenant les plus grands annonceurs mondiaux. Sa solution, OpenPath, permet aux annonceurs de collaborer directement avec les \u00e9diteurs, en optimisant la cha\u00eene d\u2019approvisionnement pour offrir une exp\u00e9rience d\u2019achat plus simple et plus transparente.<\/p>\n

 <\/p>\n

Que signifie cette collaboration pour notre r\u00e9seau d\u2019\u00e9diteurs ?<\/strong><\/h2>\n

 <\/p>\n

Notre collaboration avec The Trade Desk vise \u00e0 simplifier la cha\u00eene d\u2019approvisionnement en offrant aux annonceurs une connexion plus directe et transparente avec l\u2019inventaire de nos \u00e9diteurs. Ce partenariat strat\u00e9gique relie notre solution \u00e0 OpenPath de The Trade Desk afin de continuer \u00e0 offrir aux \u00e9diteurs un acc\u00e8s encore plus direct \u00e0 la demande premium.<\/p>\n

Quelques mots de Robin de Wit<\/a>t, notre CSO :<\/p>\n

\u00ab D\u00e8s le premier mois de notre partenariat, nous avons constat\u00e9 des r\u00e9sultats tr\u00e8s positifs. Gr\u00e2ce \u00e0 la confiance que nos \u00e9diteurs nous ont accord\u00e9e en nous donnant un acc\u00e8s exclusif \u00e0 leur inventaire, nous pouvons travailler directement avec The Trade Desk, am\u00e9liorant ainsi l\u2019efficacit\u00e9 et la performance pour nos clients. Nous sommes impatients de continuer \u00e0 optimiser notre cha\u00eene d\u2019approvisionnement et \u00e0 renforcer davantage notre partenariat avec The Trade Desk afin d\u2019aider \u00e0 davantage d\u2019\u00e9diteurs \u00e0 maximiser leurs revenus publicitaires. \u00bb<\/p>\n

The Trade Desk est une force majeure dans l\u2019industrie publicitaire, et Refinery89 est fier d\u2019\u00eatre l\u2019un de ses partenaires. OpenPath est une approche innovante pour relever un d\u00e9fi de longue date dans le secteur de la publicit\u00e9, et nous voyons un immense potentiel dans la valeur qu\u2019elle apporte.<\/p>\n

 <\/p>\n

Comment acc\u00e9der \u00e0 la demande premium de The Trade Desk avec Refinery89 ?<\/strong><\/h2>\n

 <\/p>\n

Les \u00e9diteurs en Europe et en Am\u00e9rique latine qui accordent \u00e0 Refinery89 un acc\u00e8s exclusif \u00e0 leur inventaire publicitaire seront \u00e9ligibles pour se connecter directement \u00e0 la demande premium de The Trade Desk.<\/p>\n

S\u2019associer \u00e0 Refinery89 en tant que partenaire exclusif de mon\u00e9tisation offre aux \u00e9diteurs un acc\u00e8s direct \u00e0 la demande premium et de haute qualit\u00e9 de The Trade Desk.<\/p>\n

The Trade Desk met un fort accent sur la lutte contre la fraude publicitaire et l\u2019am\u00e9lioration de la qualit\u00e9 des annonces, positionnant les sites des \u00e9diteurs comme des espaces s\u00e9curis\u00e9s<\/a> pour les annonceurs de premier plan. Le r\u00e9sultat est une augmentation des CPM et un meilleur taux de remplissage, ainsi qu\u2019une plus grande transparence dans l\u2019activit\u00e9 des ench\u00e8res pour une meilleure gestion des revenus.<\/p>\n

 <\/p>\n

Ouvrir la voie \u00e0 la croissance future<\/strong><\/h2>\n

 <\/p>\n

Nous travaillons constamment pour d\u00e9bloquer de nouvelles fa\u00e7ons \u00e0 nos \u00e9diteurs de maximiser leurs revenus publicitaires. Notre \u00e9quipe explore des options pour optimiser notre configuration tout en am\u00e9liorant la mon\u00e9tisation publicitaire.<\/p>\n

Pr\u00eat \u00e0 d\u00e9couvrir ce qui vous attend en vous connectant \u00e0 la demande premium de The Trade Desk avec OpenPath via Refinery89 ? Contactez nos experts pour en savoir <\/a>plus ou demander une d\u00e9mo gratuite !<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. […]<\/p>\n","protected":false},"author":19,"featured_media":13849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,12,20,11],"tags":[25,26,288,24,40],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-dsp","tag-programmatic-advertising","tag-revenue"],"yoast_head":"\nPowering up our Ad Stack with The Trade Desk's OpenPath | Refinery89<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share that we\u2019ve joined forces with The Trade Desk to bring OpenPath into our Single Tag ad monetization solution!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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