{"id":13533,"date":"2025-04-22T10:54:20","date_gmt":"2025-04-22T08:54:20","guid":{"rendered":"https:\/\/refinery89.com\/?p=13533"},"modified":"2025-07-31T17:38:58","modified_gmt":"2025-07-31T15:38:58","slug":"monetiser-le-trafic-adblock-avec-refinery89-et-blockthrough","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/monetize-adblock-traffic-with-refinery89-and-blockthrough\/","title":{"rendered":"Affrontez les bloqueurs de publicit\u00e9 comme un champion avec Refinery89 et Blockthrough !"},"content":{"rendered":"

Note de l'\u00e9diteur : <\/b>Cet article a \u00e9t\u00e9 \u00e9crit par Refinery89 et Blockthrough.<\/em><\/p>\n

\u00a0<\/span><\/p>\n

Le blocage des publicit\u00e9s n'a pas \u00e0 vous priver des revenus publicitaires que vous m\u00e9ritez ! Et s'il y avait un moyen de le contourner ?<\/p>\n

Dans notre qu\u00eate pour offrir \u00e0 notre r\u00e9seau d'\u00e9diteurs rien d'autre que la meilleure technologie de la galaxie, nous nous sommes associ\u00e9s \u00e0 des l\u00e9gendes comme Blocage<\/a><\/strong> pour \u00e9quiper nos solutions de tout ce dont elles ont besoin pour Augmentez vos revenus.<\/strong><\/p>\n

Nous comprenons que les bloqueurs de publicit\u00e9s posent un probl\u00e8me lorsque l'on souhaite mettre en \u0153uvre la strat\u00e9gie publicitaire que vous avez con\u00e7ue avec tant de soin. D'apr\u00e8s nos amis de Blockthrough, ce n'est un secret pour personne que les \u00e9diteurs perdent des milliards chaque ann\u00e9e \u00e0 cause du blocage publicitaire. Cependant, la plupart des utilisateurs de bloqueurs de publicit\u00e9s ne d\u00e9testent pas la publicit\u00e9<\/a>\u2014ils veulent simplement une exp\u00e9rience plus s\u00fbre et moins intrusive. Blockthrough permet aux \u00e9diteurs de mon\u00e9tiser et engager respectueusement ces utilisateurs avec une exp\u00e9rience publicitaire plus l\u00e9g\u00e8re tout en maximisant leur potentiel de revenus.<\/strong><\/p>\n

Voyons voir comment ils font leur magie !<\/p>\n

 <\/p>\n

Qu'est-ce que Blockthrough ?<\/h2>\n

 <\/p>\n

Blockthrough est l'un de nos partenaires AdTech fiables qui apporte une solution unique pour repousser l'un des plus grands d\u00e9fis de la publicit\u00e9 programmatique : les bloqueurs de publicit\u00e9s. Leur technologie prim\u00e9e est la solution de mon\u00e9tisation de filtrage publicitaire la plus populaire parmi le classement Comscore-100 am\u00e9ricain et s'int\u00e8gre facilement dans la pile publicitaire existante d'un \u00e9diteur. En diffusant des publicit\u00e9s qui correspondent aux Annonces Acceptables<\/a>, cela vous permet, en tant qu'\u00e9diteur, de g\u00e9n\u00e9rer un flux de revenus incr\u00e9mentaux pr\u00e9visibles qui cro\u00eet avec votre audience.<\/p>\n

 <\/p>\n

Comment Blockthrough aide-t-il les \u00e9diteurs de Refinery89 ?<\/h2>\n

 <\/p>\n

Dans notre recherche d'une solution \u00e0 apporter \u00e0 nos \u00e9diteurs un revenu suppl\u00e9mentaire sur leur trafic pr\u00e9c\u00e9demment non mon\u00e9tisable bloqu\u00e9 par les bloqueurs de publicit\u00e9<\/strong>, nous n'avons pas h\u00e9sit\u00e9 une seconde \u00e0 nous associer \u00e0 Blockthrough. Leur technologie incroyable est exactement ce qu'il nous faut et c'est pr\u00e9cis\u00e9ment ce dont notre r\u00e9seau avait besoin pour r\u00e9ussir encore davantage en mati\u00e8re de mon\u00e9tisation !<\/p>\n

Depuis l'int\u00e9gration de Blockthrough avec notre solution de mon\u00e9tisation publicitaire Single Tag, onLes \u00e9diteurs peuvent tirer parti du serveur publicitaire et de l'offre de demande organis\u00e9e de Blockthrough pour mon\u00e9tiser facilement leur inventaire, rationaliser l'int\u00e9gration et simplifier la facturation.\u00a0<\/strong><\/p>\n

Pour optimiser davantage notre solution, Blockthrough a int\u00e9gr\u00e9 des sources de demande suppl\u00e9mentaires pour nous chez Refinery89. En connectant de nouvelles sources de demande, les \u00e9diteurs de notre r\u00e9seau ont b\u00e9n\u00e9fici\u00e9 d'une augmentation de leurs revenus sans effort, faisant de ce partenariat un succ\u00e8s m\u00e9morable ! Pour reprendre les mots de Rikki Decker, responsable des services clients chez Blockthrough :<\/strong><\/p>\n

\u201cNous accordons une grande importance \u00e0 nos partenariats avec des entreprises innovantes comme Refinery89, car nous pouvons collaborer \u00e9troitement autour d'un objectif commun : proposer de nouvelles solutions de mon\u00e9tisation aux \u00e9diteurs. Refinery89 s'est r\u00e9v\u00e9l\u00e9 \u00eatre un excellent partenaire et cherche constamment de nouvelles fa\u00e7ons de soutenir ses clients. Gr\u00e2ce \u00e0 notre partenariat, nous pouvons offrir l'acc\u00e8s \u00e0 un flux de revenus suppl\u00e9mentaire tout en pr\u00e9servant l'exp\u00e9rience utilisateur et en \u00e9vitant le d\u00e9sabonnement.\u201d\u00a0<\/i><\/p>\n

 <\/p>\n

\u00c0 quoi peut-on s'attendre du partenariat entre Blockthrough et Refinery89 \u00e0 l'avenir ?<\/h2>\n

 <\/p>\n

\u00c0 l'avenir, nos amis de Blockthrough et nous chez Refinery89 continuerons \u00e0 rechercher de nouvelles opportunit\u00e9s d'optimisation et \u00e0 int\u00e9grer de nouveaux inventaires pour les \u00e9diteurs. Blockthrough d\u00e9veloppe actuellement un syst\u00e8me automatis\u00e9 qui prendra en charge l'int\u00e9gration en masse en libre-service, permettant \u00e0 des partenaires comme nous de mon\u00e9tiser notre audience incr\u00e9mentale de blocs publicitaires sur des sites de milieu et de longue tra\u00eene avec un minimum d'effort.<\/p>\n

Vous souhaitez en savoir plus sur la fa\u00e7on dont nous pouvons faire des merveilles pour votre strat\u00e9gie de mon\u00e9tisation publicitaire ? Contactez-nous !\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was written by Refinery89 and Blockthrough. \u00a0 Ad blocking doesn\u2019t have to come in the way between you and the ad revenue you deserve! What if there was a way around it? In our quest to provide our Publisher Network with nothing but the best technology in the galaxy, we\u2019ve partnered […]<\/p>\n","protected":false},"author":19,"featured_media":13534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[292,291,24,72],"class_list":["post-13533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-block","tag-adtech-partner","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nMonetize Adblock Traffic with R89 and Blockthrough<\/title>\n<meta name=\"description\" content=\"Who says ad blockers have to come in the way between you can high ad revenue? 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