{"id":13342,"date":"2025-03-18T10:05:03","date_gmt":"2025-03-18T09:05:03","guid":{"rendered":"https:\/\/refinery89.com\/?p=13342"},"modified":"2025-03-18T10:33:05","modified_gmt":"2025-03-18T09:33:05","slug":"amplifier-la-publicite-dans-lapplication","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/amp-up-in-app-advertising\/","title":{"rendered":"4 strat\u00e9gies pour dynamiser la publicit\u00e9 dans les applications"},"content":{"rendered":"<p>Contrairement aux jeans skinny, la publicit\u00e9 int\u00e9gr\u00e9e aux applications gagne rapidement en popularit\u00e9, avec un volume de march\u00e9 estim\u00e9 \u00e0 1 456,95 milliards d&#x27;euros d&#x27;ici 2030, selon <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/in-app-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>.C'est le moment id\u00e9al pour saisir cette tendance si votre objectif dans cette vie est d'augmenter vos revenus et c'est pourquoi aujourd'hui notre responsable AdTech interne, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?fetchDeterministicClustersOnly=true&amp;heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYwAFcBJYT__1_HDpN8R__JPZHiZ0w1g8M&amp;keywords=alejandro%20pombo&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=40748c6e-432a-4564-b829-5a09b0d7be43&amp;sid=!q5&amp;spellCorrectionEnabled=false\" target=\"_blank\" rel=\"noopener\">Alex Pombo<\/a>, a partag\u00e9 certaines des meilleures pratiques pour la publicit\u00e9 dans les applications afin de vous aider \u00e0 tirer le meilleur parti de votre strat\u00e9gie de mon\u00e9tisation publicitaire !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Qu'est-ce que la mon\u00e9tisation d'une application ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Comme vous pouvez probablement le deviner d'apr\u00e8s le titre, la mon\u00e9tisation d'une application est le processus de g\u00e9n\u00e9ration de revenus \u00e0 partir de votre application. Il existe de nombreuses fa\u00e7ons de transformer votre application en une machine \u00e0 sous, des achats int\u00e9gr\u00e9s aux abonnements en passant par la publicit\u00e9 int\u00e9gr\u00e9e.<\/p>\n<p>Aujourd'hui, nous allons discuter de la publicit\u00e9 dans les applications, qui consiste essentiellement \u00e0 vendre l'espace publicitaire de votre application \u00e0 des annonceurs par le biais de <a href=\"https:\/\/refinery89.com\/fr\/a-simple-guide-on-programmatic-advertising-for-publishers\/\" target=\"_blank\" rel=\"noopener\">publicit\u00e9 programmatique<\/a> m\u00e9thodes. Si vous avez d\u00e9j\u00e0 jou\u00e9 \u00e0 un jeu mobile et rencontr\u00e9 une publicit\u00e9 alors que vous \u00e9tiez en train de monter au niveau sup\u00e9rieur, vous savez exactement \u00e0 quel type de m\u00e9thode de mon\u00e9tisation nous faisons r\u00e9f\u00e9rence !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Meilleures pratiques pour la publicit\u00e9 dans les applications<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Prioriser l'exp\u00e9rience utilisateur et la qualit\u00e9 des annonces<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Utilisez des plafonds de fr\u00e9quence, des r\u00e8gles de profondeur de session et des placements d'annonces \u00e9quilibr\u00e9s (par exemple, des annonces r\u00e9compens\u00e9es ou natives) pour \u00e9viter que les utilisateurs ne soient frustr\u00e9s.<\/li>\n<li>Adaptez les formats publicitaires pour qu'ils correspondent au flux de votre application. Par exemple, une vid\u00e9o r\u00e9compens\u00e9e ou une publicit\u00e9 native bien plac\u00e9e peut am\u00e9liorer l'engagement plut\u00f4t que de le perturber.<\/li>\n<li>Suivez en permanence les performances des publicit\u00e9s et surveillez les cr\u00e9ations pour \u00e9viter les publicit\u00e9s intrusives ou de mauvaise qualit\u00e9 qui nuisent \u00e0 la r\u00e9tention.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si vous voulez en savoir plus sur la fa\u00e7on de cr\u00e9er une exp\u00e9rience utilisateur parfaite pour vos utilisateurs, <a href=\"https:\/\/refinery89.com\/fr\/4-facons-dameliorer-lexperience-utilisateur-de-votre-site-web\/\" target=\"_blank\" rel=\"noopener\">jetez un coup d'\u0153il \u00e0 ces conseils de notre responsable UX, Itziar Gil Hernando !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Choisissez le syst\u00e8me d'ench\u00e8res qui convient le mieux \u00e0 votre application et \u00e0 votre public : ench\u00e8res en temps r\u00e9el vs m\u00e9diation<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les ench\u00e8res en temps r\u00e9el (RTB ou \u201c\u00a0header bidding in-app\u00a0\u201d) permettent \u00e0 toutes les sources de demande de se concurrencer simultan\u00e9ment sur chaque impression, ce qui augmente souvent les eCPM et les taux de remplissage.<\/li>\n<li>La m\u00e9diation repose g\u00e9n\u00e9ralement sur une approche s\u00e9quentielle en cascade. Avec le RTB, vous supprimez le besoin de priorit\u00e9s ou de planchers pr\u00e9d\u00e9finis et laissez le march\u00e9 d\u00e9terminer la meilleure ench\u00e8re en temps r\u00e9el.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ce n'est que la partie \u00e9merg\u00e9e de l'iceberg ! <a href=\"https:\/\/refinery89.com\/fr\/difference-entre-le-header-bidding-et-la-mediation-publicitaire\/\" target=\"_blank\" rel=\"noopener\">Nous vous recommandons de jeter un \u0153il \u00e0 cet article o\u00f9 nous analysons en d\u00e9tail ces syst\u00e8mes d'ench\u00e8res !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Utilisez un seul SDK de mon\u00e9tisation RTB au lieu de plusieurs SDK de m\u00e9diation<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>S'appuyer sur plusieurs SDK sp\u00e9cifiques au r\u00e9seau peut gonfler votre application, augmenter la latence et compliquer la maintenance.<\/li>\n<li>Un SDK unifi\u00e9 bas\u00e9 sur RTB simplifie les int\u00e9grations, r\u00e9duit les frais techniques et peut offrir des rapports centralis\u00e9s et des contr\u00f4les de qualit\u00e9.<\/li>\n<li>Moins de SDK aident \u00e9galement \u00e0 minimiser les conflits potentiels, ce qui rend plus simple de maintenir votre application \u00e0 jour et stable.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Utiliser les donn\u00e9es de mani\u00e8re responsable et tester en continu les strat\u00e9gies d'ench\u00e8res<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Respectez les r\u00e9glementations en mati\u00e8re de confidentialit\u00e9 (par exemple, <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">RGPD<\/a>, <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noopener\">ATT d'Apple<\/a>et d'\u00e9tablir un processus clair de gestion du consentement. Pas besoin que ce soit aussi compliqu\u00e9 qu'il y para\u00eet ! <a href=\"https:\/\/refinery89.com\/fr\/cmp-pour-les-editeurs\/\" target=\"_blank\" rel=\"noopener\">Vous pouvez toujours compter sur le CMP h\u00e9berg\u00e9 par Refinery89 pour vous aider !<\/a><\/li>\n<li>Int\u00e9grez des donn\u00e9es de premi\u00e8re partie ou contextuelles dans la mesure du possible ; testez comment ces signaux affectent les eCPM, <a href=\"https:\/\/refinery89.com\/fr\/taux-de-remplissage-des-publicites-pour-les-editeurs\/\" target=\"_blank\" rel=\"noopener\">taux de remplissage<\/a>, et la satisfaction de l'utilisateur.<\/li>\n<li>Exp\u00e9rimentation (tests A\/B) avec <a href=\"https:\/\/refinery89.com\/fr\/augmentation-des-revenus-publicitaires-pour-les-editeurs-grace-aux-prix-planchers\/\" target=\"_blank\" rel=\"noopener\">planchers d'ench\u00e8res<\/a>, placements publicitaires et plafonnement de la fr\u00e9quence pour trouver le meilleur \u00e9quilibre entre revenus et r\u00e9tention des utilisateurs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Mon\u00e9tisez votre application en quelques \u00e9tapes !<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg\" alt=\"Mon\u00e9tiser l&#039;application SDK Refinery89\" width=\"800\" height=\"467\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-300x175.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-768x448.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Maintenant que vous connaissez les meilleures pratiques pour la publicit\u00e9 int\u00e9gr\u00e9e, il est temps de maximiser vos revenus publicitaires !<\/p>\n<p>Notre \u00e9quipe chez Refinery89 comprend que l'int\u00e9gration de la publicit\u00e9 dans votre application peut \u00eatre un vrai casse-t\u00eate, surtout si vous avez le courage de le faire \u00e0 partir de z\u00e9ro. C'est pourquoi notre \u00e9quipe de d\u00e9veloppeurs a pris les choses en main pour cr\u00e9er une solution conviviale pour vous \u00e9pargner ce cauchemar.<\/p>\n<p>Avec notre SDK, vous pouvez oublier les tracas de la mon\u00e9tisation d'une application par vous-m\u00eame et le faire en un clin d'\u0153il ! <a href=\"https:\/\/refinery89.com\/fr\/monetize-app-sdk\/\" target=\"_blank\" rel=\"noopener\">Monetize App SDK<\/a> est notre solution de mon\u00e9tisation d'applications tout-en-un facile \u00e0 mettre en \u0153uvre, qui propulsera votre strat\u00e9gie publicitaire \u00e0 un tout autre niveau ! Avec cette solution sans mise \u00e0 jour, vous b\u00e9n\u00e9ficierez d'un acc\u00e8s \u00e0 notre technologie de header bidding, d'un positionnement flexible des annonces, d'informations approfondies sur les donn\u00e9es et d'une configuration incluse du Consent Manager\u2122 CMP pour am\u00e9liorer votre publicit\u00e9 dans les applications !<\/p>\n<p>Essayez-le vous-m\u00eame ! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contactez notre \u00e9quipe pour savoir comment commencer d\u00e8s que possible ! \u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to Statista.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, Alex Pombo, has spilled some of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,134,24,72,34,135],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-app-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 strategies to amp up in-app advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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