{"id":13342,"date":"2025-03-18T10:05:03","date_gmt":"2025-03-18T09:05:03","guid":{"rendered":"https:\/\/refinery89.com\/?p=13342"},"modified":"2025-03-18T10:33:05","modified_gmt":"2025-03-18T09:33:05","slug":"amp-up-in-app-advertising","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/amp-up-in-app-advertising\/","title":{"rendered":"4 strategies to amp up in-app advertising"},"content":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/in-app-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?fetchDeterministicClustersOnly=true&amp;heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYwAFcBJYT__1_HDpN8R__JPZHiZ0w1g8M&amp;keywords=alejandro%20pombo&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=40748c6e-432a-4564-b829-5a09b0d7be43&amp;sid=!q5&amp;spellCorrectionEnabled=false\" target=\"_blank\" rel=\"noopener\">Alex Pombo<\/a>, has spilled some of the best practices for in-app advertising to help you make the most out of your ad monetization strategy!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is app monetization?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>As you can probably guess from the title, app monetization is the process of making revenue from your app. There are many ways to turn your app into a money-making machine, from in-app purchases to subscriptions to in-app-advertising.<\/p>\n<p>Today, we are going to be discussing in-app advertising, which is basically selling your app\u2019s ad space to advertisers through <a href=\"https:\/\/refinery89.com\/fr\/a-simple-guide-on-programmatic-advertising-for-publishers\/\" target=\"_blank\" rel=\"noopener\">publicit\u00e9 programmatique<\/a> methods. If you\u2019ve ever played a mobile game and encountered an advertisement while you were in the middle of moving up to the next level, then you know exactly what type of monetization method we mean!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Best practices for in-app advertising<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Prioritize User Experience and Ad Quality<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use frequency caps, session depth rules, and balanced ad placements (e.g., rewarded or native ads) to prevent users from getting frustrated.<\/li>\n<li>Tailor ad formats to fit your app\u2019s flow. For instance, a well-placed rewarded video or native ad can enhance engagement rather than disrupt it.<\/li>\n<li>Continuously track ad performance and monitor creatives to avoid intrusive or low-quality ads that harm retention.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you want to know more on how to create the perfect user experience for your users, <a href=\"https:\/\/refinery89.com\/fr\/4-ways-to-improve-your-websites-user-experience\/\" target=\"_blank\" rel=\"noopener\">take a look at these tips by our very own UX lead, Itziar Gil Hernando!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Choose the auction system that best fits your App and your audience: Real-Time Bidding vs. Mediation<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Real-time bidding (RTB or \u201cin-app header bidding\u201d) has all demand sources compete on each impression simultaneously, often boosting eCPMs and fill rates.<\/li>\n<li>Mediation typically relies on a sequential \u201cwaterfall\u201d approach. With RTB, you remove the need for preset priorities or floors and let the market determine the highest bid in real time.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>That\u2019s just scratching the surface! <a href=\"https:\/\/refinery89.com\/fr\/difference-entre-le-header-bidding-et-la-mediation-publicitaire\/\" target=\"_blank\" rel=\"noopener\">We recommend you take a look at this article where we do a full breakdown of these auction systems!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Use a Single RTB monetization SDK instead of multiple mediation SDKs<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Relying on multiple network-specific SDKs can bloat your app, increase latency, and complicate maintenance.<\/li>\n<li>A unified RTB-based SDK streamlines integrations, reduces technical overhead, and can offer centralized reporting and quality controls.<\/li>\n<li>Fewer SDKs also help minimize potential conflicts, making it simpler to keep your app updated and stable.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Use data responsibly and continuously test bidding strategies<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Respect privacy regulations (e.g., <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>, <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noopener\">Apple\u2019s ATT<\/a>) and establish a clear consent management process. It doesn\u2019t have to be as complicated as it looks like! <a href=\"https:\/\/refinery89.com\/fr\/cmp-for-publishers\/\" target=\"_blank\" rel=\"noopener\">You can always count on Refinery89 hosted CMP to help you out!<\/a><\/li>\n<li>Incorporate first-party or contextual data where possible; test how these signals affect eCPMs, <a href=\"https:\/\/refinery89.com\/fr\/ad-fill-rate-for-publishers\/\" target=\"_blank\" rel=\"noopener\">fill rates<\/a>, and user satisfaction.<\/li>\n<li>Experiment (A\/B testing) with <a href=\"https:\/\/refinery89.com\/fr\/floor-pricing-ad-revenue-boost-publishers\/\" target=\"_blank\" rel=\"noopener\">bidding floors<\/a>, ad placements, and frequency capping to find the best balance between revenue and user retention.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Monetize your app in a few steps!<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg\" alt=\"Monetize App SDK Refinery89 solution\" width=\"800\" height=\"467\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-300x175.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-768x448.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now that you know the best practices for in-app advertising, it\u2019s time to drive your ad revenue to the max!<\/p>\n<p>Our team here at Refinery89 understands that coding your app for in-app advertising can be a total pain in the butt, especially if you are brave enough to do it from scratch. That\u2019s why our team of developers took matter into their hands to create a developer-friendly solution to save you from this nightmare.<\/p>\n<p>With our SDK you can forget about the hassle of monetizing an app on your own and get it done in a flash! The <a href=\"https:\/\/refinery89.com\/fr\/monetisation-app-sdk\/\" target=\"_blank\" rel=\"noopener\">Monetize App SDK<\/a> is our easy to implement, All-In-One app monetization solution that will take your ad strategy to a whole new league! With this update-free solution, you\u2019ll be equipped with access to our header bidding technology, flexible ad positioning, deep data insights, and an included Consent Manager\u2122 CMP setup to elevate your in-app advertising!<\/p>\n<p>Try it out for yourself! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Get in touch with our team to find out how to get started as soon as possible! \u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to Statista.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, Alex Pombo, has spilled some of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,134,24,72,34,135],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-app-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 strategies to amp up in-app advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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