{"id":13293,"date":"2025-03-13T10:54:36","date_gmt":"2025-03-13T09:54:36","guid":{"rendered":"https:\/\/refinery89.com\/?p=13293"},"modified":"2025-03-13T16:31:22","modified_gmt":"2025-03-13T15:31:22","slug":"quest-ce-quun-dsp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/what-is-a-dsp\/","title":{"rendered":"Un DSP (Demand-Side Platform) dans la publicit\u00e9 programmatique est une technologie qui permet aux annonceurs d'acheter des impressions publicitaires en temps r\u00e9el."},"content":{"rendered":"<p>Le <a href=\"https:\/\/refinery89.com\/fr\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/\" target=\"_blank\" rel=\"noopener\">\u00e9cosyst\u00e8me de la publicit\u00e9 programmatique<\/a> est le r\u00e9seau d'acheteurs, de vendeurs et de tout le reste qui est impliqu\u00e9 dans le processus de publicit\u00e9 programmatique. Il y a deux acteurs principaux dans ce domaine\u00a0: les \u00e9diteurs et les annonceurs. Les deux utilisent des logiciels pour automatiser l'achat et la vente d'inventaire publicitaire. Les SSP, ou plateformes c\u00f4t\u00e9 offre, automatisent la vente en temps r\u00e9el de l'inventaire publicitaire d'un \u00e9diteur, tandis que les DSP aident les annonceurs \u00e0 acheter de l'espace publicitaire efficacement et au meilleur prix. Voyons ce que traite ce dernier\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Qu'est-ce qu'un DSP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Plateforme c\u00f4t\u00e9 demande, ou DSP en abr\u00e9g\u00e9, est la plateforme publicitaire programmatique utilis\u00e9e par les annonceurs ou les agences m\u00e9dias pour automatiser le processus d'achat d'inventaire publicitaire de qualit\u00e9 aupr\u00e8s des \u00e9diteurs ou des SSP. Les DSP sont des bo\u00eetes \u00e0 outils utilis\u00e9es par les annonceurs pour acheter des impressions publicitaires aupr\u00e8s des \u00e9diteurs de la mani\u00e8re la plus rentable, am\u00e9liorant ainsi le ROI (Retour sur investissement).<\/p>\n<p>&nbsp;<\/p>\n<p>Les DSP permettent aux annonceurs d'atteindre leur public cible en quelques secondes \u00e0 grande \u00e9chelle. Ils permettent aux annonceurs d'acheter les meilleurs emplacements publicitaires pour leur public au meilleur prix et de g\u00e9rer leurs campagnes depuis une seule plateforme. Cela leur conf\u00e8re un contr\u00f4le sur la cible et le prix de la campagne.<\/p>\n<p>&nbsp;<\/p>\n<p>Selon <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-dsp\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, Les DSP s'associent \u00e0 des fournisseurs de donn\u00e9es tiers pour offrir aux annonceurs des capacit\u00e9s de suivi et de ciblage am\u00e9lior\u00e9es. De plus, les options de ciblage sont plus personnalis\u00e9es, ce qui contribue \u00e0 obtenir de meilleurs taux de conversion.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment fonctionne un DSP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Autrefois, avant l'av\u00e8nement de la publicit\u00e9 programmatique, les annonceurs devaient n\u00e9gocier manuellement l'espace publicitaire avec chaque \u00e9diteur. C'est trop d\u00e9pass\u00e9. De nos jours, l'intelligence artificielle et l'apprentissage automatique aident automatiquement les annonceurs \u00e0 faire correspondre leurs publicit\u00e9s au public id\u00e9al et \u00e0 atteindre un large public en une fraction de seconde.<\/p>\n<p>Les DSP permettent aux annonceurs de g\u00e9rer et de suivre les publicit\u00e9s num\u00e9riques, voire des campagnes publicitaires enti\u00e8res, selon un processus unique. Cela leur facilite la vie et optimise leur budget.<\/p>\n<p>Les annonceurs chargent leurs campagnes dans les DSP, sp\u00e9cifient leur public cible, et lorsqu'ils correspondent \u00e0 un espace publicitaire disponible dans l'Ad Exchange, une ench\u00e8re en temps r\u00e9el a lieu o\u00f9 plusieurs annonceurs ench\u00e9rissent ou concourent pour cet espace publicitaire.<\/p>\n<p>C'est un processus qui fait gagner du temps et qui permet aux annonceurs d'acc\u00e9der simultan\u00e9ment \u00e0 un \u00e9norme inventaire publicitaire de plusieurs \u00e9diteurs, leur permettant d'atteindre leur public id\u00e9al gr\u00e2ce \u00e0 un ciblage plus personnalis\u00e9 et d'optimiser leurs budgets.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quels sont les meilleurs DSP de la ville ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Google Display &amp; Video 360<\/strong><\/h3>\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/resources\/display-and-video-360-product-overview\/\" target=\"_blank\" rel=\"noopener\">Google Display &amp; Video 360<\/a> est une plateforme permettant aux professionnels du marketing de g\u00e9rer depuis un seul endroit leurs campagnes programmatiques sur diff\u00e9rents canaux tels que l'affichage, la vid\u00e9o, la t\u00e9l\u00e9vision ou l'audio. Cette solution propose cinq modules int\u00e9gr\u00e9s : Campagnes, Audiences, Cr\u00e9ations, Inventaire et Analyses. Gr\u00e2ce \u00e0 ces modules, les annonceurs peuvent g\u00e9rer leurs d\u00e9penses publicitaires, aligner les m\u00e9dias, les donn\u00e9es et les cr\u00e9ations provenant de diff\u00e9rentes \u00e9quipes pour cr\u00e9er de meilleures exp\u00e9riences publicitaires pour les clients, et, plus g\u00e9n\u00e9ralement, obtenir un marketing am\u00e9lior\u00e9 gr\u00e2ce aux recommandations automatis\u00e9es d'ench\u00e8res et d'inventaire.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Amazon DSP<\/strong><\/h3>\n<p><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"noopener\">Amazon DSP<\/a> est une solution omnicanale qui offre aux sp\u00e9cialistes du marketing le contr\u00f4le et la flexibilit\u00e9 n\u00e9cessaires pour g\u00e9rer leurs efforts marketing gr\u00e2ce \u00e0 l'automatisation aliment\u00e9e par l'IA. Les annonceurs peuvent atteindre les clients id\u00e9aux gr\u00e2ce \u00e0 leur offre premium, mieux comprendre leurs audiences avec leurs signaux uniques soutenus par des insights de qualit\u00e9, et maximiser le retour sur investissement gr\u00e2ce \u00e0 leur syst\u00e8me pilot\u00e9 par l'IA qui automatise les t\u00e2ches et cible les audiences pertinentes.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Xandr Invest DSP<\/strong><\/h3>\n<p>Les annonceurs utilisent <a href=\"https:\/\/learn.microsoft.com\/en-us\/xandr\/invest\/about-invest\" target=\"_blank\" rel=\"noopener\">Xandr Invest DSP<\/a>, le DSP de Microsoft, pour acheter des espaces publicitaires via des ench\u00e8res, le tout via une interface unique et facile \u00e0 utiliser. Il permet une int\u00e9gration transparente avec les principaux r\u00e9seaux publicitaires et les plateformes d'\u00e9change publicitaire, optimise l'acc\u00e8s \u00e0 l'offre premium et inclut des protections int\u00e9gr\u00e9es contre la fraude et la qualit\u00e9 de l'inventaire.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment connecter votre site Web \u00e0 une demande premium<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Facile ! Avec notre <a href=\"https:\/\/refinery89.com\/fr\/single-tag-croissance-revenus-publicitaires\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> solution de mon\u00e9tisation publicitaire, vous pouvez obtenir des publicit\u00e9s de haute qualit\u00e9 aupr\u00e8s des principaux annonceurs. Appelez-nous ou \u00e9crivez-nous. \u00c0 vous de choisir ! <a href=\"https:\/\/refinery89.com\/fr\/propos-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contactez nos experts pour en savoir<\/a> pour en savoir plus sur nos technologies de mon\u00e9tisation publicitaire et sur la fa\u00e7on dont nous pouvons vous aider \u00e0 am\u00e9liorer votre strat\u00e9gie publicitaire. Gr\u00e2ce \u00e0 notre technologie, vous pourrez facilement vous connecter \u00e0 une demande premium aux meilleurs CPM pour augmenter vos revenus !<\/p>","protected":false},"excerpt":{"rendered":"<p>The programmatic advertising ecosystem is the network of buyers, sellers, and everything in between that&#8217;s involved in the programmatic advertising process. There are two main players in this game: the publishers and the advertisers. Both use software to automate the buying and selling of ad inventory. SSPs, or Supply-Side Platforms, automate the real-time selling of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[288,24,289],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-dsp","tag-programmatic-advertising","tag-programmatic-advertising-ecosystem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a DSP in Programmatic Advertising? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn what is a DSP in programmatic advertising, what&#039;s its role in the programmatic ecosystem, how it works for advertisers, and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/quest-ce-quun-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a DSP in Programmatic Advertising? | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn what is a DSP in programmatic advertising, what&#039;s its role in the programmatic ecosystem, how it works for advertisers, and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/quest-ce-quun-dsp\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T09:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T15:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"What is a DSP in Programmatic Advertising?\",\"datePublished\":\"2025-03-13T09:54:36+00:00\",\"dateModified\":\"2025-03-13T15:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/\"},\"wordCount\":683,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_What-is-a-DSP.png\",\"keywords\":[\"DSP\",\"Programmatic Advertising\",\"Programmatic Advertising Ecosystem\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/\",\"name\":\"What is a DSP in Programmatic Advertising? | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_What-is-a-DSP.png\",\"datePublished\":\"2025-03-13T09:54:36+00:00\",\"dateModified\":\"2025-03-13T15:31:22+00:00\",\"description\":\"Learn what is a DSP in programmatic advertising, what's its role in the programmatic ecosystem, how it works for advertisers, and more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_What-is-a-DSP.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_What-is-a-DSP.png\",\"width\":800,\"height\":550,\"caption\":\"What is a DSP?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-a-dsp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a DSP in Programmatic Advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu'est-ce qu'un DSP en publicit\u00e9 programmatique ? | Refinery89","description":"D\u00e9couvrez ce qu'est une DSP dans la publicit\u00e9 programmatique, quel est son r\u00f4le dans l'\u00e9cosyst\u00e8me programmatique, comment elle fonctionne pour les annonceurs, et plus encore !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/fr\/quest-ce-quun-dsp\/","og_locale":"fr_FR","og_type":"article","og_title":"What is a DSP in Programmatic Advertising? | Refinery89","og_description":"Learn what is a DSP in programmatic advertising, what's its role in the programmatic ecosystem, how it works for advertisers, and more!","og_url":"https:\/\/refinery89.com\/fr\/quest-ce-quun-dsp\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-03-13T09:54:36+00:00","article_modified_time":"2025-03-13T15:31:22+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"\u00c9crit par":"Patricia Sim\u00f3n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"What is a DSP in Programmatic Advertising?","datePublished":"2025-03-13T09:54:36+00:00","dateModified":"2025-03-13T15:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/"},"wordCount":683,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png","keywords":["DSP","Programmatic Advertising","Programmatic Advertising Ecosystem"],"articleSection":["Company News","News","Refinery Academy"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/what-is-a-dsp\/","url":"https:\/\/refinery89.com\/what-is-a-dsp\/","name":"Qu'est-ce qu'un DSP en publicit\u00e9 programmatique ? | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png","datePublished":"2025-03-13T09:54:36+00:00","dateModified":"2025-03-13T15:31:22+00:00","description":"D\u00e9couvrez ce qu'est une DSP dans la publicit\u00e9 programmatique, quel est son r\u00f4le dans l'\u00e9cosyst\u00e8me programmatique, comment elle fonctionne pour les annonceurs, et plus encore !","breadcrumb":{"@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/what-is-a-dsp\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_What-is-a-DSP.png","width":800,"height":550,"caption":"What is a DSP?"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/what-is-a-dsp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"What is a DSP in Programmatic Advertising?"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n est la sp\u00e9cialiste du contenu et de la communication entrante de Refinery89. Avec son expertise en marketing num\u00e9rique, en SEO et en tendances ad tech, Patricia cr\u00e9e des contenus qui traduisent des sujets complexes de publicit\u00e9 programmatique en informations exploitables, permettant ainsi aux \u00e9diteurs et aux annonceurs de prosp\u00e9rer.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/fr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/13293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/comments?post=13293"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/13293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media\/13294"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media?parent=13293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/categories?post=13293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/tags?post=13293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}