{"id":13195,"date":"2025-03-11T11:09:22","date_gmt":"2025-03-11T10:09:22","guid":{"rendered":"https:\/\/refinery89.com\/?p=13195"},"modified":"2025-03-11T11:46:39","modified_gmt":"2025-03-11T10:46:39","slug":"how-to-improve-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/how-to-improve-core-web-vitals\/","title":{"rendered":"How to improve Core Web Vitals &#8211; Tips for Publishers"},"content":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you know what that means? If you are a publisher, it can impact your ad revenue!<\/p>\n<p>Read along to learn how to improve your Core Web Vitals!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Let\u2019s recap! What are Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> are a series of user-centered metrics set by\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0to measure user experience on a website based on its loading time, responsiveness, and layout stability.\u00a0This metrics can have an impact on your search engine positioning and your <a href=\"https:\/\/refinery89.com\/fr\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement<\/a> game. This is why it\u2019s important to keep them in check.<\/p>\n<p>&nbsp;<\/p>\n<p>The Core Web Vitals are:<\/p>\n<ul>\n<li><strong>LCP (Largest Contentful Paint)<\/strong>: measures your webpages&#8217; loading time.<\/li>\n<li><strong>INP (Interaction to Next Paint)<\/strong>: measures the interactivity of your webpage.<\/li>\n<li><strong>CSL (Cumulative Layout-Shift)<\/strong>: tracks your website\u2019s stability.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you want to know more, <a href=\"https:\/\/refinery89.com\/fr\/introducing-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">don\u2019t skip this article to understand your Core Web Vitals basics!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to track your Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>If you want to keep track of your website\u2019s Core Web Vitals, we recommend you do the checking by combining data from <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>et\u00a0<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Page Speed Insights<\/a>. The latter tool will offer a comprehensive overview and potential solutions to improve your Core Web Vitals.<\/p>\n<p>Another tool that can come in handy is <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\" target=\"_blank\" rel=\"noopener\">Google Lighthouse<\/a>. Google Lighthouse provides audits for performance, accessibility, progressive web apps, SEO, and more. It yields a complete and actionable report that will not only score your website performance but also provide a step-by-step guide on how to improve it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to improve your Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Let\u2019s see some methods you can put into practice to optimize your website\u2019s Core Web Vitals and create a more engaging user experience:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Compress and optimize images<\/strong><\/h3>\n<p>Assure-toi d\u2019utiliser des formats d\u2019image modernes, de redimensionner les \u00e9l\u00e9ments et de mettre en place un design web r\u00e9actif pour un chargement rapide.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reserve space for ads<\/strong><\/h3>\n<p>\u00c9vite les d\u00e9calages de mise en page en r\u00e9servant l\u2019espace pour la hauteur de la publicit\u00e9. <a href=\"https:\/\/refinery89.com\/fr\/4-strategies-de-placement-publicitaire-pour-maximiser-les-revenus\/\" target=\"_blank\" rel=\"noopener\">Apprends-en davantage sur cette strat\u00e9gie et d\u2019autres pour optimiser le placement de tes publicit\u00e9s et \u00e9viter une mauvaise exp\u00e9rience utilisateur dans cet article de notre expert AdOps, Germ\u00e1n Tinaut.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Am\u00e9liore la r\u00e9ponse du serveur.<\/strong><\/h3>\n<p>Improve backend speed so that the content your user wants to see or access to appears fast after the initial request is made.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Optimise le JavaScript<\/strong><\/h3>\n<p>Minimise et diff\u00e9r\u00e9 le chargement du JavaScript non critique pour \u00e9viter de bloquer le fil principal. Envisage des techniques de d\u00e9coupage du code ou de diviser les scripts en parties plus petites.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Utilise un R\u00e9seau de Distribution de Contenus (CDN)<\/strong><\/h3>\n<p>Distribue les ressources de ton site via un <a href=\"https:\/\/aws.amazon.com\/what-is\/cdn\/\" target=\"_blank\" rel=\"noopener\">R\u00e9seau de Distribution de Contenus (CDN).<\/a> Il s'agit d'un r\u00e9seau de serveurs r\u00e9partis g\u00e9ographiquement qui permet d'acc\u00e9l\u00e9rer le temps de chargement des pages web. Ces serveurs stockent des copies en cache du contenu de ton site et les livrent depuis l'emplacement le plus proche de l'utilisateur. Cela permet de r\u00e9duire les temps de chargement en fonction des emplacements g\u00e9ographiques des utilisateurs et d'am\u00e9liorer les performances de ton site.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Optimise tes polices.<\/strong><\/h3>\n<p>Impl\u00e9mente les valeurs de font-display, pr\u00e9charge les polices web ou utilise des tailles de police qui correspondent aux polices de secours du syst\u00e8me pour r\u00e9duire les changements de rendu du texte.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>La partie du Lazy Loading<\/strong><\/h3>\n<p>Retarde le chargement des images hors \u00e9cran pour prioriser le contenu visible initialement en mettant en \u0153uvre le <a href=\"https:\/\/refinery89.com\/fr\/lazy-loading-in-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">Chargement Diff\u00e9r\u00e9<\/a>. Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets simultaneously, it waits until the user\u2019s browser viewport is about to display an item before loading it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Sp\u00e9cifie les dimensions de taille pour les images et les vid\u00e9os<\/strong><\/h3>\n<p>L'utilisation des attributs de largeur et de hauteur sur les balises multim\u00e9dia emp\u00eache les reflows, car le navigateur r\u00e9serve de l'espace pour eux pendant le chargement.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>R\u00e9duis l'impact des scripts tiers<\/strong><\/h3>\n<p>Review third-party scripts (analytics, marketing tags) and optimize their loading for reduced interference.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Need help crafting a Core Web Vital-friendly ad strategy?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>We happen to know a thing or two about making awesome ad strategies that put more money in your pockets and improve your SEO game! \ud83d\ude09 Our <a href=\"https:\/\/refinery89.com\/fr\/single-tag-croissance-revenus-publicitaires\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> solution was not only designed to boost your ad revenue through the roof but also to take extra good care of your website! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">For more info reach out to our team of experts<\/a> who will guide you through the entire progress of taking your ad monetization to a whole new level while improving your Core Web Vitals!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s Core Web Vitals. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,12,20],"tags":[82,46,24,65],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve Core Web Vitals - Tips for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve Core Web Vitals - Tips for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T10:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T10:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_How-to-improve-Core-Web-Vitals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"How to improve Core Web Vitals &#8211; 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