{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"quest-ce-quune-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/what-is-an-ssp\/","title":{"rendered":"Dans l'\u00e9cosyst\u00e8me de la publicit\u00e9 programmatique, un SSP (Supply-Side Platform) est une technologie qui aide les \u00e9diteurs de contenu \u00e0 vendre leur inventaire publicitaire aux annonceurs."},"content":{"rendered":"<p>Dans le <a href=\"https:\/\/refinery89.com\/fr\/comment-fonctionne-lecosysteme-de-la-publicite-programmatique-et-pourquoi-il-est-important-pour-les-editeurs\/\" target=\"_blank\" rel=\"noopener\">\u00e9cosyst\u00e8me programmatique<\/a> Il y a deux camps. Dans un coin, vous avez l'\u00e9diteur (c'est vous !), qui dispose d'un inventaire publicitaire sur son site web ou son application \u00e0 mon\u00e9tiser. De l'autre c\u00f4t\u00e9, il y a les annonceurs, qui veulent acheter de l'espace publicitaire pour diffuser leurs campagnes. Il y a quelques ann\u00e9es, toute cette activit\u00e9 de vente d'inventaire publicitaire par un \u00e9diteur \u00e9tait g\u00e9r\u00e9e manuellement. D\u00e9sormais, tout est automatis\u00e9 et vous pouvez m\u00eame gagner plus de revenus publicitaires que jamais. Comment ? C'est l\u00e0 que <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSP<\/a> Faites vos premiers pas dans la publicit\u00e9 programmatique.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Qu'est-ce qu'un SSP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP signifie Supply-Side Platform, parfois appel\u00e9 Sell-Side Platform, et c'est <strong>un<\/strong> <strong>plateforme technologique publicitaire utilis\u00e9e pour simplifier la vie des \u00e9diteurs en les aidant \u00e0 g\u00e9rer et \u00e0 vendre leur inventaire publicitaire.<\/strong> Les SSP sont l'un des acteurs cl\u00e9s de l'ensemble de l'\u00e9cosyst\u00e8me de la publicit\u00e9 programmatique. Pour un \u00e9diteur, le SSP est comme un ami de confiance dou\u00e9 pour la vente que l'on charge de g\u00e9rer son espace publicitaire.<\/p>\n<p>Cette plateforme technologique est responsable de la vente de votre inventaire publicitaire en temps r\u00e9el gr\u00e2ce \u00e0 un syst\u00e8me d'ench\u00e8res appel\u00e9 Real-Time-Bidding (RTB). <strong>Les SSP sont charg\u00e9s de vendre votre inventaire publicitaire \u00e0 plusieurs plateformes c\u00f4t\u00e9 demande (DSP) afin que vous puissiez obtenir le meilleur CPM pour celui-ci. <\/strong>CPM est le co\u00fbt que les annonceurs sont pr\u00eats \u00e0 payer \u00e0 un \u00e9diteur pour mille impressions publicitaires.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Comment fonctionne un SSP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dans l'ancien temps de la publicit\u00e9 en ligne, les \u00e9diteurs devaient n\u00e9gocier directement avec les annonceurs\/marques pour vendre leur inventaire publicitaire. C'\u00e9tait un travail tr\u00e8s fastidieux et manuel qui obligeait les \u00e9diteurs \u00e0 avoir du mal \u00e0 remplir la majorit\u00e9 de leurs espaces publicitaires et \u00e0 maximiser leur potentiel de revenus publicitaires. C'\u00e9tait tellement la d\u00e9cennie pr\u00e9c\u00e9dente.<\/p>\n<p>De nos jours, avec la publicit\u00e9 programmatique, les \u00e9diteurs peuvent oublier les tracas de devoir frapper \u00e0 diff\u00e9rentes portes une par une pour vendre leur espace publicitaire. Les SSP automatisent le processus en g\u00e9rant la vente de l'inventaire publicitaire sur les places de march\u00e9 publicitaires (ad exchanges). Les places de march\u00e9 publicitaires sont des march\u00e9s virtuels o\u00f9 les SSP proposent les espaces publicitaires disponibles des \u00e9diteurs et o\u00f9 les DSP, les plateformes qui rassemblent la demande des annonceurs, y ench\u00e9rissent.<\/p>\n<p>Voici comment cela fonctionne : le SSP connect\u00e9 au site web d'un \u00e9diteur recueille l'inventaire publicitaire et le pr\u00e9sente simultan\u00e9ment \u00e0 plusieurs sources de demande. Les acheteurs s'affrontent dans une ench\u00e8re en temps r\u00e9el o\u00f9 le plus offrant obtient l'unit\u00e9 publicitaire. De cette fa\u00e7on, cela garantit que les \u00e9diteurs obtiennent le prix le plus \u00e9lev\u00e9 pour leur espace publicitaire \u00e0 chaque fois, maximisant ainsi leurs revenus publicitaires.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Quels SSP collaboratifs Refinery89 utilise-t-il ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Chez Refinery89, nous travaillons avec plus de 25 sources de demande offrant le meilleur CPM pour aider les \u00e9diteurs \u00e0 maximiser leurs revenus publicitaires. Les SSP auxquels vous pouvez vous connecter facilement gr\u00e2ce \u00e0 notre solution de mon\u00e9tisation publicitaire prim\u00e9e Single Tag sont :<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazone<\/p>\n<p>Blis<\/p>\n<p>ConnectAnnonces<\/p>\n<p>Conversant<\/p>\n<p>Criteo<\/p>\n<p>\u00c9quatif<\/p>\n<p>Fluct&lt;\/h1<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Gumgum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Extrait<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>La grille m\u00e9dia<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vous voulez vous connecter aux meilleurs SSP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Oubliez le codage pour trouver les meilleures SSP dans l'industrie. Avec notre solution Single Tag, vous pouvez vous connecter directement \u00e0 nos partenaires SSP en quelques \u00e9tapes faciles que tout le monde peut r\u00e9aliser (aucune comp\u00e9tence en programmation requise !). De plus, vous b\u00e9n\u00e9ficierez d'une \u00e9quipe d'experts en publicit\u00e9 programmatique, qui parlent votre langue, pour vous guider tout au long du processus ! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\">Contactez-nous pour commencer !<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/quest-ce-quune-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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