{"id":12761,"date":"2025-01-30T11:01:12","date_gmt":"2025-01-30T10:01:12","guid":{"rendered":"https:\/\/refinery89.com\/?p=12761"},"modified":"2025-02-03T16:07:39","modified_gmt":"2025-02-03T15:07:39","slug":"pourquoi-les-core-web-vitals-sont-ils-importants-pour-les-editeurs","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/why-are-core-web-vitals-important-for-publishers\/","title":{"rendered":"Salut \u00e9diteur ! Pourquoi les Core Web Vitals sont-ils importants pour vous ?"},"content":{"rendered":"<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> sont essentiels pour les \u00e9diteurs (ou toute personne poss\u00e9dant un site Web en g\u00e9n\u00e9ral) car ils sont utilis\u00e9s pour suivre les performances d'un site Web et peuvent avoir un impact sur son classement dans les moteurs de recherche. Mais il y a plus \u00e0 l'histoire. Pourquoi d'autre devriez-vous vous soucier des Core Web Vitals ? Ces m\u00e9triques peuvent \u00e9galement affecter vos revenus publicitaires ! (musique dramatique).<\/p>\n<p>Revenons un peu en arri\u00e8re. Les Core Web Vitals sont un ensemble de m\u00e9triques d\u00e9finies par Google pour suivre les performances de l'exp\u00e9rience utilisateur d'un site web. Elles sont utilis\u00e9es pour mesurer le temps de chargement, la r\u00e9activit\u00e9 et la stabilit\u00e9 que vous offrez \u00e0 vos utilisateurs.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quels sont les Core Web Vitals ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Le plus grand \u00e9l\u00e9ment de contenu pertinent (LCP)<\/strong><\/h3>\n<p>LCP mesure les performances de chargement. Il suit le temps n\u00e9cessaire au plus grand \u00e9l\u00e9ment de votre page Web pour s'afficher dans la vue (et cela inclut vos unit\u00e9s publicitaires !). Le score LCP id\u00e9al devrait \u00eatre inf\u00e9rieur \u00e0 2,5 secondes.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Interaction to Next Paint (INP)<\/strong><\/h3>\n<p>Comme son nom l'indique, INP mesure l'interactivit\u00e9. Il veille \u00e0 la rapidit\u00e9 avec laquelle votre page web r\u00e9pond aux interactions des utilisateurs, telles que les clics. Si votre INP est de 200 millisecondes ou moins, vous \u00eates dans les clous !<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Changement cumulatif de mise en page (CLS)<\/strong><\/h3>\n<p>CLS mesure les changements inattendus dans la mise en page de votre page web. Par exemple, ces changements g\u00eanants peuvent se produire lorsque vous ne r\u00e9servez pas d'espace pour les blocs d'annonces. Alors, offrez la meilleure exp\u00e9rience utilisateur possible \u00e0 vos visiteurs en visant un CLS de 0,1 ou moins !<\/p>\n<p>&nbsp;<\/p>\n<p>Nous pourrions en parler pendant des jours et des jours de ces m\u00e9triques ! N'oubliez pas de consulter notre <a href=\"https:\/\/refinery89.com\/fr\/introduction-aux-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">dernier article o\u00f9 nous parlons plus en d\u00e9tail des bases des Core Web Vitals<\/a> et comment les am\u00e9liorer. Continuons avec ce pour quoi vous \u00eates r\u00e9ellement venu \u00e0 cet article. Pourquoi les Core Web Vitals sont-ils si importants pour les \u00e9diteurs ?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Pourquoi les \u00e9diteurs devraient-ils se soucier de leurs Core Web Vitals<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Les Core Web Vitals, bien qu'ils ne soient pas la seule cause d\u00e9terminant le classement de recherche de votre site web, peuvent tout de m\u00eame jouer un r\u00f4le important dans la performance publicitaire de votre site. Voici les principales raisons pour lesquelles les \u00e9diteurs devraient surveiller leurs Core Web Vitals :<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>On n'a jamais une deuxi\u00e8me chance de faire une premi\u00e8re impression.<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Les Core Web Vitals d\u00e9terminent la perception initiale de la r\u00e9activit\u00e9 de votre site par les utilisateurs. \u00c0 partir de l\u00e0, les visiteurs d\u00e9cident s'ils s'engagent avec votre contenu (et vos publicit\u00e9s !) et restent plus longtemps en passant un bon moment sur votre site web... ou s'ils continuent leur chemin.<\/p>\n<h3><strong><br \/>\nExp\u00e9rience utilisateur<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Les utilisateurs frustr\u00e9s r\u00e9duisent leurs engagements sur ton site, ce dont tu as besoin pour g\u00e9n\u00e9rer plus d\u2019impressions et d\u2019interactions avec tes publicit\u00e9s. Un retard significatif ou un changement de contenu fait que les utilisateurs ont l\u2019impression que les interactions sont lentes et que la page est lente, ce qui entra\u00eene un taux de rebond \u00e9lev\u00e9. <a href=\"https:\/\/refinery89.com\/fr\/4-facons-dameliorer-lexperience-utilisateur-de-votre-site-web\/\" target=\"_blank\" rel=\"noopener\">Vous pouvez en savoir plus sur les effets de l'exp\u00e9rience utilisateur sur votre site Web et comment l'am\u00e9liorer dans cet article d'Itziar, notre responsable UX interne !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Optimisation pour les moteurs de recherche (SEO)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Au cas o\u00f9 vous ne seriez pas fatigu\u00e9s de le r\u00e9p\u00e9ter plusieurs fois d\u00e9j\u00e0, les CWV ont un impact sur le classement de votre site web dans les moteurs de recherche. Comment ? Le fait est que\u2026 Google r\u00e9compense les sites r\u00e9actifs qui fournissent un retour rapide aux interactions de l'utilisateur et des scores CLS faibles pour une meilleure exp\u00e9rience utilisateur. Mieux vous apparaissez aux yeux des moteurs de recherche, mieux votre site web se classera. <a href=\"https:\/\/refinery89.com\/fr\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">Suivez ce guide SEO pour \u00e9diteurs que nous avons pr\u00e9par\u00e9 pour commencer \u00e0 optimiser votre site d\u00e8s que possible !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Mon\u00e9tisation publicitaire<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Les publicit\u00e9s sont un \u00e9l\u00e9ment d'un site web qui, s'il est n\u00e9glig\u00e9, peut nuire \u00e0 l'exp\u00e9rience utilisateur. Et devinez quoi ? Vous avez besoin de publicit\u00e9s fonctionnelles dans le cadre de votre strat\u00e9gie de mon\u00e9tisation publicitaire pour g\u00e9n\u00e9rer des revenus ! Alors, comment les g\u00e9rer correctement ? Trouvez ce juste \u00e9quilibre entre une bonne exp\u00e9rience utilisateur et l'optimisation de vos performances publicitaires.<\/p>\n<p>Une fa\u00e7on de faire est d'utiliser des m\u00e9thodes de vente de votre inventaire publicitaire qui am\u00e9liorent la vitesse de chargement de vos emplacements publicitaires, comme le Header Bidding. Jetez un \u0153il \u00e0 quelques <a href=\"https:\/\/web.dev\/articles\/loading-ads-page-speed\" target=\"_blank\" rel=\"noopener\">les recommandations de Chrome Web. dev pour avoir des publicit\u00e9s \u00e0 chargement efficace sans impacter n\u00e9gativement la vitesse de chargement.<\/a><\/p>\n<p>Une autre bonne pratique consiste \u00e0 placer les blocs d'annonces judicieusement sur la page web, afin qu'ils ne changent pas de place ou n'accablent pas l'utilisateur. <a href=\"https:\/\/refinery89.com\/fr\/4-strategies-de-placement-publicitaire-pour-maximiser-les-revenus\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez comment maximiser vos revenus publicitaires gr\u00e2ce \u00e0 ces strat\u00e9gies de placement d'annonces de notre expert AdOps, Germ\u00e1n !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les partenaires qui se soucient des Core Web Vitals vont loin<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Le principal message \u00e0 retenir de cet article de 800 mots que vous venez de lire est que les utilisateurs sont les plus susceptibles d'\u00eatre attir\u00e9s par un site Web offrant une excellente exp\u00e9rience utilisateur. Vous souhaitez que les moteurs de recherche classent votre page Web le plus haut possible, et que les visiteurs interagissent avec le contenu pour maximiser les revenus publicitaires.<\/p>\n<p>Nos solutions de mon\u00e9tisation publicitaire chez Refinery89 sont parfaitement con\u00e7ues en tenant compte de vos Core Web Vitals. Nous pouvons vous aider \u00e0 atteindre ces objectifs ! Elles peuvent non seulement augmenter vos revenus publicitaires, mais aussi am\u00e9liorer vos Core Web Vitals pour optimiser les performances. De plus, nous avons les meilleurs professionnels pour traiter votre site avec le plus grand soin et le surveiller pour vous. <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contactez-nous pour en savoir plus sur les solutions de mon\u00e9tisation de sites Web optimis\u00e9es pour les Core Web Vitals !<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Core Web Vitals are key for Publishers (or anyone with a website in general) because they are used to track a website\u2019s performance and they can impact its search engine ranking. But there\u2019s more to the story. Why else should you care about Core Web Vitals? These metrics can affect your ad revenue too! (cue [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,82,46,72,65],"class_list":["post-12761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-publishers","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hey Publisher! 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