{"id":12731,"date":"2025-01-23T12:42:14","date_gmt":"2025-01-23T11:42:14","guid":{"rendered":"https:\/\/refinery89.com\/?p=12731"},"modified":"2025-01-23T14:04:56","modified_gmt":"2025-01-23T13:04:56","slug":"introduction-aux-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/introducing-core-web-vitals\/","title":{"rendered":"Introduction des Core Web Vitals pour faire passer votre strat\u00e9gie de mon\u00e9tisation publicitaire \u00e0 la vitesse sup\u00e9rieure"},"content":{"rendered":"<p>Actuellement, vous ne suivez pas vos <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals#:~:text=Core%20Web%20Vitals%20is%20a,a%20great%20user%20experience%20generally.\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>Grosse erreur ! Grosse ! \u00c9NORME !<\/p>\n<p>Tout comme vous allez chez le dentiste pour vous assurer que vos dents ne tomberont pas de sit\u00f4t, vous devez r\u00e9guli\u00e8rement examiner les performances de votre site Web pour vous assurer que votre exp\u00e9rience utilisateur et votre mon\u00e9tisation publicitaire sont au top. C'est l\u00e0 qu'interviennent les Core Web Vitals.<\/p>\n<p>Nous sommes s\u00fbrs que vous avez entendu ce terme revenir assez fr\u00e9quemment lors des discussions sur les sites web. Les Core Web Vitals sont plus qu'un simple ensemble de mots \u00e0 la mode pour para\u00eetre intelligent pendant les r\u00e9unions. Ce sont des m\u00e9triques cl\u00e9s pour mesurer les performances de chargement, l'interactivit\u00e9 et la stabilit\u00e9 de vos pages web. Ces r\u00e9sultats jouent un r\u00f4le important dans votre classement dans les moteurs de recherche, ce qui peut affecter votre trafic et, par cons\u00e9quent, vos revenus publicitaires.<\/p>\n<p>Tenez fermement votre appareil et continuez \u00e0 lire pour en savoir plus sur les Core Web Vitals que vous devriez surveiller !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>C\u2019est quoi les Core Web Vitals ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Les Core Web Vitals sont un ensemble de m\u00e9triques centr\u00e9es sur l'utilisateur par <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a> pour le r\u00e9f\u00e9rencement naturel (SEO) afin de mesurer l'exp\u00e9rience utilisateur sur un site web en fonction de son temps de chargement, de sa r\u00e9activit\u00e9 et de la stabilit\u00e9 de sa mise en page. Il existe trois indicateurs cl\u00e9s \"Core Web Vitals\" que les bons \u00e9diteurs, comme vous, ne peuvent laisser passer :<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Largest Contentful Paint (LCP)<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Pas le genre de peinture auquel vous pensez probablement. LCP, alias Largest Contentful Paint, mesure les performances de chargement de vos pages web, en suivant la vitesse \u00e0 laquelle le contenu d'une page se rend. Il d\u00e9crit le temps \u00e9coul\u00e9 entre le chargement d'une page web par quelqu'un et le rendu du plus grand bloc d'image, de vid\u00e9o ou de texte dans la fen\u00eatre d'affichage de l'utilisateur.<\/p>\n<p>Le score LCP id\u00e9al que vous devriez viser est de 2,5 secondes ou moins. Les sites web lents ne plaisent \u00e0 personne. Alors, gardez votre LCP sous contr\u00f4le pour garantir que votre site se charge rapidement et efficacement !<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Interaction to Next Paint (INP)<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>L'INP mesure l'interactivit\u00e9 de vos pages Web. Il vous indique \u00e0 quelle vitesse votre site Web peut r\u00e9pondre aux interactions des utilisateurs, comme lorsque vous cliquez sur le menu de recherche et qu'il vous emm\u00e8ne l\u00e0 o\u00f9 vous voulez.<\/p>\n<p>Le seuil id\u00e9al se situe ici, \u00e0 moins de 200 millisecondes d'INP. Un faible taux d'INP signifie que votre site web est r\u00e9actif et peut fournir un retour visuel rapide \u00e0 la plupart des interactions de l'utilisateur. C'est un excellent signe !<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Changement cumulatif de mise en page (CLS)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The Cumulative Layout Shift or CLS is used to track the stability of your website. It measures unexpected shifts in your website's layout. One of the most frustrating things that can happen when you visit a website is when you click on something and everything changes position. It really sucks! So always make sure your CLS doesn\u2019t go above 0.1!<\/p>\n<p>Ces d\u00e9placements se produisent souvent parce que les images ou espaces publicitaires charg\u00e9s n\u2019ont pas de dimensions d\u00e9finies, et le navigateur ne \u00ab r\u00e9serve \u00bb pas d\u2019espace. Ainsi, le design se d\u00e9place lorsque l\u2019image se charge enfin et r\u00e9v\u00e8le sa taille. Tu peux \u00e9viter cela en t\u2019assurant que l\u2019espace appropri\u00e9 pour les emplacements a \u00e9t\u00e9 r\u00e9serv\u00e9 \u00e0 l\u2019avance, de sorte que les unit\u00e9s soient ins\u00e9r\u00e9es dans cet espace sans avoir \u00e0 d\u00e9placer le contenu vers le haut ou vers le bas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment am\u00e9liorer vos Core Web Vitals ?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Avoir de mauvais scores CWV est quelque chose que personne ne souhaite absolument pour son site web. Cela peut affecter le classement de votre moteur de recherche et avoir un impact sur vos revenus publicitaires. Pour \u00e9viter tout probl\u00e8me de Core Web Vitals, vous devez les v\u00e9rifier de temps en temps pour vous assurer que vous atteignez les objectifs. Selon <a href=\"https:\/\/web.dev\/articles\/vitals\">web.dev de Chrome<\/a>, les 75<sup>th<\/sup> le centile des chargements de page devrait r\u00e9pondre aux objectifs recommand\u00e9s pour avoir des m\u00e9triques positives.<\/p>\n<p><a href=\"https:\/\/web.dev\/articles\/vitals-tools\">Google a d\u00e9velopp\u00e9 de nombreux outils<\/a> pour vous aider \u00e0 garder une trace de vos Core Web Vitals. Certains d'entre eux incluent <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a>, <a href=\"https:\/\/search.google.com\/search-console\/about\">Console de recherche<\/a>, <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\">Phare<\/a>et <a href=\"https:\/\/www.webpagetest.org\/\">WebPageTest.<\/a> Tu peux <a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\">Apprenez-en davantage sur la fa\u00e7on de les utiliser pour vos bilans des Core Web Vitals dans cet article.<\/a> Bien que tous ces outils soient instructifs, il est judicieux d'en utiliser une combinaison pour bien comprendre les performances de votre site web.<\/p>\n<p>Et bien s\u00fbr, une aide pr\u00e9cieuse consiste toujours \u00e0 compter sur un bon partenaire AdTech avec des solutions qui tiennent compte de vos CWV !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Maximisez vos revenus publicitaires avec les Core Web Vitals A-Okay<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Chez Refinery89, nous avons des solutions de mon\u00e9tisation publicitaire prim\u00e9es qui ont \u00e9t\u00e9 non seulement con\u00e7ues pour prendre soin de vos Core Web Vitals, mais aussi pour les am\u00e9liorer ! Alors <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\">N'h\u00e9sitez pas \u00e0 nous contacter<\/a> pour en savoir plus sur la fa\u00e7on dont nous pouvons maximiser vos revenus publicitaires tout en vous aidant \u00e0 maintenir un site Web sain !<\/p>","protected":false},"excerpt":{"rendered":"<p>Currently not keeping track of your Core Web Vitals? \u00a0Big Mistake! Big! HUGE! Just as you go to the dentist to make sure your teeth won\u2019t fall out anytime soon, you need to regularly review your website\u2019s performance to ensure your user experience and ad monetization game is A-Okay. This is where Core Web Vitals [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[82,72,34,65],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-core-web-vitals","tag-publishers","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Core Web Vitals to step up your ad monetization game | Refinery89<\/title>\n<meta name=\"description\" content=\"Keep track of your website health by doing regular checkups of your Core Web Vitals. 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