{"id":12271,"date":"2024-12-03T10:16:51","date_gmt":"2024-12-03T09:16:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=12271"},"modified":"2025-05-08T09:52:12","modified_gmt":"2025-05-08T07:52:12","slug":"header-bidding-vs-waterfall-differences-expliquees","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/header-bidding-vs-waterfall-differences-explained\/","title":{"rendered":"Ench\u00e8res simultan\u00e9es ou Waterfall : les diff\u00e9rences expliqu\u00e9es"},"content":{"rendered":"

Pour nous assurer que nous sommes sur la m\u00eame longueur d'onde. \u00c0 moins que vous ne vendiez vos publicit\u00e9s directement aux annonceurs, lorsqu'une publicit\u00e9 se charge sur votre site web, elle passe par une ench\u00e8re pour vendre cet espace publicitaire \u00e0 l'annonceur qui fait l'offre la plus \u00e9lev\u00e9e. Il existe diff\u00e9rentes techniques pour r\u00e9aliser ce processus d'ench\u00e8res : l'ench\u00e8re programmatique en cascade (Programmatic Waterfall) et l'ench\u00e8re en t\u00eate (Header Bidding). Laquelle pensez-vous apportera le plus de revenus publicitaires dans vos poches et pourquoi ? Ne r\u00e9pondez pas tout de suite ! Commen\u00e7ons par comprendre ce que c'est.<\/p>\n

 <\/p>\n

Qu'est-ce que le Waterfall dans la publicit\u00e9 programmatique ?<\/strong><\/h2>\n

 <\/p>\n

Avant que le header bidding n'existe, les publicit\u00e9s \u00e9taient diffus\u00e9es en utilisant la m\u00e9thode en cascade. Le \u00ab Programmatic Waterfall \u00bb est une technique de vente de l'inventaire publicitaire d'un \u00e9diteur par le biais d'une ench\u00e8re s\u00e9quentielle. Cela se fait en classant les r\u00e9seaux publicitaires en fonction de leurs performances et en vendant l'unit\u00e9 publicitaire au premier acheteur de cette liste qui atteint le prix plancher.<\/p>\n

Par exemple, vous d\u00e9finissez votre prix plancher<\/a> \u00e0 1\u20ac et le premier acheteur du classement propose 0,50\u20ac. Comme ce n'est pas suffisant, l'offre revient au prochain acheteur de la liste. Le suivant propose 1\u20ac pour l'unit\u00e9 publicitaire et elle lui est vendue car elle atteint le prix plancher. Si le troisi\u00e8me acheteur de la liste \u00e9tait pr\u00eat \u00e0 offrir 2\u20ac, vous n'auriez pas pu l'atteindre car l'espace publicitaire a \u00e9t\u00e9 vendu au premier acheteur qui a atteint votre prix plancher. En d'autres termes, vous avez manqu\u00e9 le revenu publicitaire le plus \u00e9lev\u00e9 que vous auriez pu obtenir pour votre unit\u00e9 publicitaire. Quelle d\u00e9ception, n'est-ce pas ?<\/p>\n

 <\/p>\n

\"Cascade<\/p>\n

 <\/p>\n

Qu'est-ce que le Header Bidding ?<\/strong><\/h2>\n

 <\/p>\n

Ench\u00e8res en t\u00eate<\/a> est \u00e9galement une m\u00e9thode de publicit\u00e9 programmatique pour vendre l'inventaire publicitaire d'un \u00e9diteur. Il s'agit d'un processus d'ench\u00e8res en temps r\u00e9el (RTB) o\u00f9 les annonceurs ench\u00e9rissent simultan\u00e9ment. Cette technologie permet \u00e0 divers \u00e9changes publicitaires\/r\u00e9seaux publicitaires d'ench\u00e9rir sur un espace publicitaire en m\u00eame temps, juste avant qu'une publicit\u00e9 ne soit diffus\u00e9e sur un site Web. L'ensemble du processus s'effectue en un clin d'\u0153il. Cela am\u00e9liore le temps de chargement de la publicit\u00e9 et par cons\u00e9quent r\u00e9f\u00e9rencement<\/a> r\u00e9sultats.<\/p>\n

Le Header Bidding m\u00e8ne des ench\u00e8res en temps r\u00e9el entre plusieurs sources de demande simultan\u00e9ment, o\u00f9 l'inventaire publicitaire de l'\u00e9diteur est vendu \u00e0 l'acheteur qui est pr\u00eat \u00e0 payer le CPM le plus \u00e9lev\u00e9. De plus, avec plus d'annonceurs participant en m\u00eame temps pour l'audience, il offre un taux de remplissage bien meilleur que les ench\u00e8res en cascade.<\/p>\n

 <\/p>\n

\"le<\/p>\n

 <\/p>\n

 <\/p>\n

Il existe trois principaux syst\u00e8mes qui fournissent le header bidding :<\/p>\n

\u00a0<\/strong><\/p>\n

Prebid<\/a><\/strong><\/h3>\n

C'est un wrapper de header bidding open source. Prebid n\u00e9cessite une certaine connaissance technique pour sa mise en \u0153uvre, car il est auto-g\u00e9r\u00e9. Il peut \u00eatre personnalis\u00e9 et modifi\u00e9 selon les souhaits. Il peut fonctionner ind\u00e9pendamment ou en tandem avec d'autres syst\u00e8mes de header bidding.<\/p>\n

\u00a0<\/strong><\/p>\n

Open Bidding Google (OB)<\/a><\/strong><\/h3>\n

La version de Google du header bidding. OB est une ench\u00e8re unifi\u00e9e c\u00f4t\u00e9 serveur o\u00f9 plusieurs SSP peuvent ench\u00e9rir simultan\u00e9ment pour une impression. Il n'est disponible que via Google Ad Manager 360 (GAM360) et fonctionne parall\u00e8lement \u00e0 Google Ad Exchange (AdX). OB est facile \u00e0 configurer et \u00e0 activer mais ne vous donne pas beaucoup de contr\u00f4le.<\/p>\n

\u00a0<\/strong><\/p>\n

TAM (Transparent Ad Marketplace)<\/a><\/strong><\/h3>\n

TAM est la solution de header bidding c\u00f4t\u00e9 serveur d'Amazon pour les \u00e9diteurs, similaire \u00e0 l'Open Bidding de Google. Il est tr\u00e8s facile \u00e0 utiliser, mais n\u00e9cessite un serveur publicitaire GAM pour se connecter. TAM offre ses propres connexions UAM (Unified Ad Marketplace) avec un grand nombre de SSP afin que vous puissiez commencer rapidement en termes de mon\u00e9tisation. Mais si vous souhaitez vous connecter directement avec vos propres partenaires de demande, vous devrez avoir des relations contractuelles existantes avec ces SSP. Par le biais de la plateforme d'Amazon, vous aurez acc\u00e8s \u00e0 leur demande Ad Marketplace ainsi qu'\u00e0 l'opportunit\u00e9 de vous connecter avec des partenaires avec lesquels ils travaillent tels que Xandr AdaptMX, Magnite, GumGum, Smaato et SpotX, entre autres.<\/p>\n

Chez Refinery89, nous g\u00e9rons les trois syst\u00e8mes par notre Solution \u00e0 \u00e9tiquette unique<\/a>Avec Single Tag, vous avez un acc\u00e8s imm\u00e9diat \u00e0 Prebid, TAM et Google Open Bidding, avec plus de 25 sources de demande premium en concurrence pour votre espace publicitaire aux meilleurs CPM.<\/p>\n

 <\/p>\n

\"Solution<\/p>\n

 <\/p>\n

 <\/p>\n

Maintenant, comparons Waterfall et Header Bidding !<\/strong><\/h2>\n

 <\/p>\n

\"Waterfall<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Qui gagne cette manche ? Waterfall ou Header Bidding ?<\/strong><\/h2>\n

 <\/p>\n

Le gagnant par d\u00e9cision majoritaire, introduit en 2014\u2026 Header Bidding !!!<\/p>\n

La cascade \u00e9tait autrefois la norme de l'industrie jusqu'\u00e0 ce que le bidding en-t\u00eate apparaisse. Cependant, ce ne pourrait pas \u00eatre la chose la plus pratique \u00e0 utiliser. Vous ne seriez pas en mesure de maximiser les revenus de votre espace publicitaire, comme vous le feriez avec le bidding en-t\u00eate.<\/p>\n

M\u00eame si sa mise en place est un peu plus complexe soi-m\u00eame (en plus, vous n'avez pas vraiment besoin de vous emb\u00eater avec tout \u00e7a, puisque nous sommes l\u00e0 aussi pour \u00e7a), le Header Bidding permet aux \u00e9diteurs d'obtenir un meilleur rendement gr\u00e2ce au RTB. L'espace publicitaire est vendu au plus offrant parmi un large \u00e9ventail d'annonceurs, en temps r\u00e9el, ce qui augmente vos revenus publicitaires. De plus, vous b\u00e9n\u00e9ficiez de publicit\u00e9s de meilleure qualit\u00e9 gr\u00e2ce \u00e0 la concurrence accrue, am\u00e9liorant ainsi la performance de mon\u00e9tisation publicitaire de votre site web.<\/p>\n

 <\/p>\n

Comment impl\u00e9menter le header bidding sur votre site Web ?<\/strong><\/h2>\n

 <\/p>\n

La vente de votre inventaire publicitaire gr\u00e2ce au Header Bidding n'a jamais \u00e9t\u00e9 aussi simple. Surtout avec notre solution de mon\u00e9tisation publicitaire Single Tag ! C'est une seule ligne de code qu'apr\u00e8s avoir plac\u00e9e sur votre site, vous donne acc\u00e8s \u00e0 notre technologie de Header Bidding, c'est-\u00e0-dire Prebid, TAM et Google Open Bidding avec plus de 25 sources de demande premium qui commandent des CPM \u00e9lev\u00e9s.<\/p>\n

Curieux d'essayer ? Contactez-nous !<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Just to make sure we\u2019re on the same page. Unless you sell your ads directly to advertisers, when an ad loads on your website, it goes through an auction to sell that ad unit to the advertiser who makes the highest bid. There are different techniques for making this bidding process: Programmatic Waterfall and Header […]<\/p>\n","protected":false},"author":19,"featured_media":12272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20,11],"tags":[25,26,33,24,72,34,276],"class_list":["post-12271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-header-bidding","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-waterfall"],"yoast_head":"\nHeader Bidding vs Waterfall: Differences Explained | Refinery89<\/title>\n<meta name=\"description\" content=\"Understand the differences between Header Bidding and Waterfall auction in Programmatic Advertising for Publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/header-bidding-vs-waterfall-differences-expliquees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding vs Waterfall: Differences Explained | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Understand the differences between Header Bidding and Waterfall auction in Programmatic Advertising for Publishers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/header-bidding-vs-waterfall-differences-expliquees\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T09:16:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T07:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Header Bidding vs Waterfall: Differences Explained\",\"datePublished\":\"2024-12-03T09:16:51+00:00\",\"dateModified\":\"2025-05-08T07:52:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/\"},\"wordCount\":921,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Header-Bidding-vs-Waterfall.png\",\"keywords\":[\"Ad Inventory\",\"Ad Monetization\",\"Header Bidding\",\"Programmatic Advertising\",\"Publishers\",\"Refinery Academy\",\"waterfall\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\",\"Solutions\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/\",\"name\":\"Header Bidding vs Waterfall: Differences Explained | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Header-Bidding-vs-Waterfall.png\",\"datePublished\":\"2024-12-03T09:16:51+00:00\",\"dateModified\":\"2025-05-08T07:52:12+00:00\",\"description\":\"Understand the differences between Header Bidding and Waterfall auction in Programmatic Advertising for Publishers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Header-Bidding-vs-Waterfall.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Header-Bidding-vs-Waterfall.png\",\"width\":800,\"height\":550,\"caption\":\"header bidding vs waterfall\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/header-bidding-vs-waterfall-differences-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding vs Waterfall: Differences Explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding vs Waterfall : Diff\u00e9rences expliqu\u00e9es | Refinery89","description":"Comprendre les diff\u00e9rences entre la soumission d'ench\u00e8res (Header Bidding) et la cascade (Waterfall) en publicit\u00e9 programmatique pour les \u00e9diteurs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/fr\/header-bidding-vs-waterfall-differences-expliquees\/","og_locale":"fr_FR","og_type":"article","og_title":"Header Bidding vs Waterfall: Differences Explained | Refinery89","og_description":"Understand the differences between Header Bidding and Waterfall auction in Programmatic Advertising for Publishers.","og_url":"https:\/\/refinery89.com\/fr\/header-bidding-vs-waterfall-differences-expliquees\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-12-03T09:16:51+00:00","article_modified_time":"2025-05-08T07:52:12+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"\u00c9crit par":"Patricia Sim\u00f3n","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Header Bidding vs Waterfall: Differences Explained","datePublished":"2024-12-03T09:16:51+00:00","dateModified":"2025-05-08T07:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/"},"wordCount":921,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png","keywords":["Ad Inventory","Ad Monetization","Header Bidding","Programmatic Advertising","Publishers","Refinery Academy","waterfall"],"articleSection":["Company News","News","Publishers","Refinery Academy","Solutions"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/","url":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/","name":"Header Bidding vs Waterfall : Diff\u00e9rences expliqu\u00e9es | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png","datePublished":"2024-12-03T09:16:51+00:00","dateModified":"2025-05-08T07:52:12+00:00","description":"Comprendre les diff\u00e9rences entre la soumission d'ench\u00e8res (Header Bidding) et la cascade (Waterfall) en publicit\u00e9 programmatique pour les \u00e9diteurs.","breadcrumb":{"@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Header-Bidding-vs-Waterfall.png","width":800,"height":550,"caption":"header bidding vs waterfall"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/pt\/header-bidding-vs-waterfall-differences-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Header Bidding vs Waterfall: Differences Explained"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n est la sp\u00e9cialiste du contenu et de la communication entrante de Refinery89. Avec son expertise en marketing num\u00e9rique, en SEO et en tendances ad tech, Patricia cr\u00e9e des contenus qui traduisent des sujets complexes de publicit\u00e9 programmatique en informations exploitables, permettant ainsi aux \u00e9diteurs et aux annonceurs de prosp\u00e9rer.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/fr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/12271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/comments?post=12271"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/12271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media\/12272"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media?parent=12271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/categories?post=12271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/tags?post=12271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}