{"id":12138,"date":"2024-11-21T12:42:18","date_gmt":"2024-11-21T11:42:18","guid":{"rendered":"https:\/\/refinery89.com\/?p=12138"},"modified":"2025-02-12T16:48:19","modified_gmt":"2025-02-12T15:48:19","slug":"augmentez-vos-conversions-avec-les-annonces-natives-dynamiques","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/experience-increased-conversions-with-dynamic-native-ads\/","title":{"rendered":"Augmentez vos conversions avec les publicit\u00e9s natives dynamiques"},"content":{"rendered":"<p>Trouver un format publicitaire qui captive votre audience est une \u00e9tape essentielle pour obtenir les r\u00e9sultats publicitaires dont vous r\u00eavez. Les publicit\u00e9s natives directes ont fait un assez bon travail pour attirer l'attention des gens sans \u00eatre trop \u00e9videntes. Mais elles sont statiques et selon <a href=\"https:\/\/www.forbes.com\/sites\/forbescontentmarketing\/2024\/06\/20\/engage-your-audience-with-interactive-content\/\">Forbes<\/a>, De nos jours, les contenus interactifs peuvent g\u00e9n\u00e9rer jusqu&#x27;\u00e0 521 % de taux d&#x27;engagement en plus.<\/p>\n<p>C'est pourquoi opter pour un format publicitaire innovant comme <strong>Annonces natives dynamiques <\/strong>non seulement contribue \u00e0 attirer les utilisateurs gr\u00e2ce \u00e0 ses visuels am\u00e9lior\u00e9s, augmentant ainsi le temps de consultation de 40%, mais augmente \u00e9galement le nombre de clics \u00e0 forte intention. Augmenter le <strong>vues de qualit\u00e9 apr\u00e8s clic par 30%<\/strong>, conduisant finalement \u00e0 une<strong> augmentation des conversions<\/strong>, compar\u00e9 aux publicit\u00e9s natives directes traditionnelles. Continuez \u00e0 lire pour en savoir plus !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Rafra\u00eechissement rapide avant de commencer. Que sont les annonces natives directes ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Les publicit\u00e9s natives directes sont un type de publicit\u00e9 native qui correspond \u00e0 la page sur laquelle elle appara\u00eet, la faisant ressembler \u00e0 un article et moins \u00e0 une publicit\u00e9 ordinaire.<\/p>\n<p>Les publicit\u00e9s natives se fondent au contenu du site web, s\u2019int\u00e9grant ainsi parfaitement aux pages et s\u2019adaptant \u00e0 diff\u00e9rentes positions et tailles. Mais allons plus loin ! Et si nous les rendions <strong>DYNAMIQUE !<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Qu'est-ce que la publicit\u00e9 native dynamique ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Les annonces natives dynamiques sont une am\u00e9lioration de vos annonces natives directes. En m\u00e9langeant la formule de base des annonces natives \u201c Cr\u00e9ativit\u00e9 + Texte + Appel \u00e0 l'action \u201d avec <strong>animations \u00e9poustouflantes<\/strong> qui peut \u00eatre mis \u00e0 jour en temps r\u00e9el, vous offrant un format publicitaire dynamique et innovant pour am\u00e9liorer vos r\u00e9sultats publicitaires.<\/p>\n<p>Les annonces natives dynamiques am\u00e9liorent les annonces natives gr\u00e2ce \u00e0 <strong>\u00e9l\u00e9ments anim\u00e9s et interactivit\u00e9<\/strong>. Ils sont tr\u00e8s attrayants et difficiles \u00e0 ignorer. Avec Dynamic Native, vous b\u00e9n\u00e9ficiez toujours de cette int\u00e9gration transparente des publicit\u00e9s natives directes, mais avec l'impact suppl\u00e9mentaire du mouvement et des animations qui captivent les utilisateurs, augmentant le nombre de clics \u00e0 intention \u00e9lev\u00e9e, ce qui signifie<strong> Les clics qui comptent vraiment : ceux qui se convertissent<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium\" src=\"https:\/\/refinery89.com\/banners\/Dynamic-Native-gif.gif\" alt=\"Annonces natives dynamiques\" width=\"1328\" height=\"817\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment les publicit\u00e9s dynamiques se distinguent-elles des publicit\u00e9s natives directes ?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Tr\u00e8s interactif<\/strong><\/h3>\n<p>Contrairement aux publicit\u00e9s natives qui sont statiques, les publicit\u00e9s dynamiques affichent des animations avec lesquelles les utilisateurs peuvent interagir lorsqu'ils les survolent. Vous pouvez voir des objets bouger, comme des bulles ou des feux d'artifice, ce qui rend la publicit\u00e9 amusante et attrayante pour l'\u0153il !<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Accrocheur<\/strong><\/h3>\n<p>Pour en revenir \u00e0 l'attrait visuel. La combinaison d'un titre, d'une description simple et d'un appel \u00e0 l'action clair reste essentielle. Cependant, les animations ajout\u00e9es rendent les publicit\u00e9s dynamiques plus efficaces et attrayantes. Au lieu de les ignorer, les utilisateurs sont plus susceptibles de s'arr\u00eater, de lire et de cliquer de mani\u00e8re plus r\u00e9fl\u00e9chie sur la publicit\u00e9. Comme la publicit\u00e9 est plus longtemps visible, la d\u00e9cision de l'utilisateur d'interagir avec elle est plus d\u00e9lib\u00e9r\u00e9e, ce qui conduit \u00e0 un CTR de meilleure qualit\u00e9. M\u00eame si les publicit\u00e9s dynamiques se fondent dans le contenu tout comme les publicit\u00e9s natives, elles poss\u00e8dent cet \u00e9l\u00e9ment unique qui les fait ressortir et vous incite \u00e0 interagir avec elles, c'est-\u00e0-dire : \u2019clic \u00e0 forte intention\u201c.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Mises \u00e0 jour en temps r\u00e9el<\/strong><\/h3>\n<p>Avec les annonces natives, vous pouvez mettre \u00e0 jour le texte en temps r\u00e9el, mais les annonces dynamiques vont plus loin en vous permettant de modifier l'animation par le code.<\/p>\n<p>Imaginez une publicit\u00e9 qui fait le compte \u00e0 rebours des jours avant le Black Friday, avec une animation flottante du nombre de jours restants avant le grand \u00e9v\u00e9nement. Vous pouvez modifier ce nombre chaque jour sans avoir \u00e0 t\u00e9l\u00e9charger une nouvelle publicit\u00e9 avec un nouvel \u00e9l\u00e9ment cr\u00e9atif.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Impactant et efficace <\/strong><\/h3>\n<p>Les annonces natives sont excellentes pour la notori\u00e9t\u00e9 de la marque, mais parfois elles sont tellement simples que les utilisateurs les font d\u00e9filer ou cliquent accidentellement. Les annonces natives dynamiques donnent \u00e0 votre annonce juste assez de piquant pour se d\u00e9marquer sans submerger l'exp\u00e9rience utilisateur.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ne manquez pas les clics \u00e0 forte intention !<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Combiner les annonces Dynamic Natives avec notre technologie de ciblage ax\u00e9 sur les centres d'int\u00e9r\u00eat est essentiel pour diffuser votre annonce aupr\u00e8s du public id\u00e9al pour votre marque, tout en obtenant un <strong>Am\u00e9lioration des performances sur les clics et conversions \u00e0 forte intention !<\/strong> Ce format commande des clics plus intentionnels en raison de l'am\u00e9lioration visuelle qui offre un temps de visionnage et une interactivit\u00e9 accrus, ce qui g\u00e9n\u00e8re des clics \u00e0 forte intention et des visites sur la page de destination avec un taux de conversion accru.<\/p>\n<p>Si votre objectif est de faire passer votre campagne et les r\u00e9sultats de vos publicit\u00e9s \u00e0 un niveau sup\u00e9rieur tout en les gardant frais, alors les publicit\u00e9s natives dynamiques sont la solution ! <a href=\"https:\/\/refinery89.com\/fr\/contactez-nous-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contactez notre \u00e9quipe de vente directe pour diffuser vos publicit\u00e9s !<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding an ad format that captivates your audience is a vital step to achieve your dream advertising results. Direct Native ads have done quite a good job catching people\u2019s attention without being too obvious. But they are static and according Forbes, now a days interactive content can generate up to 52% more engagement rate. That\u2019s [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,1,20,11],"tags":[144,272,95,273],"class_list":["post-12138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-no-category","category-refinery-academy","category-solutions","tag-ad-formats","tag-advertisers","tag-advertising","tag-dynamic-native-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience increased conversions with Dynamic Native Ads | Refinery89<\/title>\n<meta name=\"description\" content=\"Introducing Dynamic Native Ads! 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