{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"quest-ce-que-le-rafraichissement-des-annonces","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/what-is-ad-refresh\/","title":{"rendered":"Comprendre ce qu'est l'actualisation des annonces et comment elle fonctionne"},"content":{"rendered":"

Il est dans la nature d'un \u00e9diteur de toujours chercher des moyens de maximiser ses revenus publicitaires. En tant qu'\u00e9diteurs chevronn\u00e9s, nous avons explor\u00e9 la jungle des solutions de mon\u00e9tisation publicitaire pour d\u00e9couvrir des moyens d'augmenter les revenus, afin que vous n'ayez pas \u00e0 chercher trop loin ! Aujourd'hui, nous partagerons l'une de nos d\u00e9couvertes pr\u00e9cieuses pour vous aider \u00e0 remplir vos poches sans vous perdre dans l'Amazonie de la mon\u00e9tisation publicitaire. Avez-vous d\u00e9j\u00e0 entendu parler du rafra\u00eechissement des publicit\u00e9s ?<\/p>\n

Quelle que soit votre r\u00e9ponse, nous allons quand m\u00eame vous en parler (n\u2019est-ce pas la raison pour laquelle vous lisiez cet article en premier lieu ? \ud83d\ude09). Tenez-vous bien !<\/p>\n

\u00a0<\/strong><\/p>\n

Qu'est-ce que le rafra\u00eechissement publicitaire ?<\/strong><\/h2>\n

 <\/p>\n

Actualisation des annonces ou Actualisation automatique, si vous vous sentez \u00e0 l'aise, est une technologie sophistiqu\u00e9e utilis\u00e9e par les \u00e9diteurs pour augmenter leurs revenus publicitaires. Cela se produit lorsque les annonces sont actualis\u00e9es automatiquement sur votre site Web au cours de la m\u00eame session utilisateur.<\/p>\n

Imaginez : vous \u00eates \u00e0 la station de m\u00e9tro, vaquant \u00e0 vos occupations, attendant le train. Soudain, vous voyez une publicit\u00e9 sur l'un des \u00e9crans. Apr\u00e8s quelques secondes, vous remarquez que la publicit\u00e9 change automatiquement pour une autre. Cela se produit \u00e9galement sur les sites web, et c'est la publicit\u00e9 qui est actualis\u00e9e.<\/p>\n

 <\/p>\n

Comment fonctionne le rafra\u00eechissement des annonces ?<\/strong><\/h2>\n

 <\/p>\n

Lorsqu'une publicit\u00e9 appara\u00eet sur un site web, elle passe par un processus appel\u00e9 le Header Bidding<\/a>, o\u00f9 les annonceurs s'affrontent pour afficher leur publicit\u00e9 en proposant la plus haute ench\u00e8re. Si l'utilisateur d\u00e9clenche une action sp\u00e9cifique, la publicit\u00e9 suivra \u00e0 nouveau ce processus pour afficher une autre publicit\u00e9 sans que l'utilisateur ait besoin de rafra\u00eechir toute la page. Cela vous permet de montrer une nouvelle publicit\u00e9 et d'obtenir une autre impression au cours de la m\u00eame session utilisateur.<\/p>\n

Par exemple, si vous \u00eates sur un site web pendant 1 minute et que la publicit\u00e9 affich\u00e9e se rafra\u00eechit toutes les 30 secondes, vous verrez 2 publicit\u00e9s pendant cette minute, ce qui se traduira par 2 impressions publicitaires.<\/p>\n

 <\/p>\n

Il existe 3 types de d\u00e9clencheurs d'actualisation des publicit\u00e9s :<\/strong><\/h2>\n

 <\/p>\n

Bas\u00e9 sur l'action de l'utilisateur :<\/strong> Comme son nom l'indique, ce d\u00e9clencheur se produit lorsque les utilisateurs effectuent certaines actions lors de la navigation sur le site web, telles que cliquer, interagir avec un appel \u00e0 l'action (CTA) ou faire d\u00e9filer.<\/p>\n

Bas\u00e9 sur les \u00e9v\u00e9nements :<\/strong> Les d\u00e9clencheurs bas\u00e9s sur les \u00e9v\u00e9nements sont d\u00e9finis par l'\u00e9diteur, comme la mise \u00e0 jour du site web pour afficher du contenu en temps r\u00e9el.<\/p>\n

Bas\u00e9 sur le temps<\/strong>Chez Refinery89, nous g\u00e9rons le rafra\u00eechissement des publicit\u00e9s bas\u00e9 sur le temps. Cela provoque le rafra\u00eechissement automatique des publicit\u00e9s apr\u00e8s un certain intervalle. Dans notre cas, nous avons configur\u00e9 les publicit\u00e9s pour qu'elles se rafra\u00eechissent toutes les 30 secondes, en suivant Bonnes pratiques de rafra\u00eechissement des annonces Google.<\/a> Par exemple, si un utilisateur reste 1 minute sur une page, il verra 2 publicit\u00e9s, vous obtiendrez donc 2 impressions publicitaires pour cette session utilisateur. De plus, par bonne pratique, nous effectuons un rafra\u00eechissement publicitaire visible ! Cela signifie que la publicit\u00e9 doit \u00eatre visible pendant au moins 5 secondes pour \u00eatre actualis\u00e9e.<\/p>\n

 <\/p>\n

Quelles sont les meilleures pratiques pour utiliser Ad Refresh ?<\/strong><\/h2>\n

 <\/p>\n

N'en abusez pas :<\/strong> Ne faites pas que les publicit\u00e9s se rafra\u00eechissent toutes les 5 secondes. C'est aga\u00e7ant et les annonceurs ne veulent pas placer leurs publicit\u00e9s dans des endroits qui ne seront pas correctement vus. Soyez-en conscient ou dites adieu \u00e0 vos bons CPM.<\/p>\n

Respectez les r\u00e8gles<\/strong>Comme tout dans la vie, il y a des r\u00e8gles \u00e0 suivre. En nous donnant votre chance chez Refinery89, vous serez s\u00fbr que vos publicit\u00e9s suivront toujours Politiques Google Ad Manager<\/a>. Ce sont des normes qui aideront votre CPM \u00e0 ne pas baisser et \u00e0 maintenir une valeur d\u00e9cente taux de visibilit\u00e9<\/a> donc les annonceurs veulent en fait montrer des publicit\u00e9s sur votre site.<\/p>\n

Optimisez l'exp\u00e9rience utilisateur de votre site web<\/strong>: On ne le r\u00e9p\u00e9tera jamais assez. Prot\u00e9gez votre exp\u00e9rience utilisateur \u00e0 tout prix. Comme nous l'avons mentionn\u00e9 nos conseils de notre article d'expert AdOps<\/a>, assurez-vous de placer vos publicit\u00e9s judicieusement dans des endroits o\u00f9 vous pouvez tirer parti de la visibilit\u00e9 pour l'actualisation des annonces sans perturber votre exp\u00e9rience utilisateur.<\/p>\n

 <\/p>\n

Vous avez h\u00e2te de l'essayer vous-m\u00eame ?<\/strong><\/h2>\n

 <\/p>\n

Le destin vous a amen\u00e9 au bon endroit ! Dans le cadre de notre solution prim\u00e9e Single Tag Header Bidding, vous pouvez profiter de la fonctionnalit\u00e9 de rafra\u00eechissement des publicit\u00e9s bas\u00e9e sur le temps pour maximiser vos revenus publicitaires ! Contactez-nous chez Refinery89<\/a> et nous vous dirons tout \u00e0 ce sujet !<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help […]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nUnderstand what's Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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