{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"tout-sur-les-publicites-push-up","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/all-about-push-up-ads\/","title":{"rendered":"Que sont les annonces Push-Up et pourquoi tu en as besoin dans ta strat\u00e9gie publicitaire"},"content":{"rendered":"

Quel format est tr\u00e8s visible, convivial, g\u00e9n\u00e9rant un RPM<\/a>\u00e9lev\u00e9 et r\u00e9volutionnant la pub en ligne ? Tu l\u2019as devin\u00e9 ! Les Push-Up Ads sont des formats publicitaires rich media tr\u00e8s demand\u00e9, qui s\u00e9duit les \u00e9diteurs du monde entier. Ils apparaissent sous forme de banni\u00e8re \u00e9l\u00e9gante fix\u00e9e en haut ou en bas de l\u2019\u00e9cran, restant visible tout le temps que l\u2019utilisateur passe sur la page. Et le lecteur peut la fermer facilement s\u2019il le souhaite.<\/p>\n

 <\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

Pourquoi les Push-Up Ads sont le top pour les \u00e9diteurs ?<\/strong><\/h2>\n

 <\/p>\n

Les Push-Up Ads sont extr\u00eamement visibles et, comme ils permettent plusieurs refresh par vue de page, tu peux obtenir encore plus d\u2019impressions. Cela va sans aucun doute augmenter tes revenus ! D\u00e9couvre tous les avantages irr\u00e9sistibles qui vont s\u00fbrement te faire changer d\u2019avis :<\/p>\n

 <\/p>\n

Fermeture facile<\/strong><\/h3>\n

L\u2019un des aspects les plus int\u00e9ressant de ce format, c\u2019est que si les utilisateurs ne veulent pas le voir, ils peuvent le fermer facilement. Am\u00e9liore la r\u00e9putation de ta marque en donnant la priorit\u00e9 au confort des utilisateurs gr\u00e2ce \u00e0 nos publicit\u00e9s non-intrusives. Avec cette valeur ajout\u00e9e, les utilisateurs feront plus confiance \u00e0 ta marque et la privil\u00e9gieront, cr\u00e9ant ainsi des relations durables.<\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

 <\/p>\n

Haute visibilit\u00e9<\/strong><\/h3>\n

Les Push-Up Ads restent fix\u00e9s en haut ou en bas du site, peu importe combien l\u2019utilisateur fait d\u00e9filer la page vers le haut ou vers le bas. Cela rend la publicit\u00e9 tr\u00e8s visible pendant toute sa dur\u00e9e d\u2019affichage, puisqu\u2019elle reste dans la zone visible tant que l\u2019utilisateur est sur la page et ne la ferme pas.<\/p>\n

 <\/p>\n

Permet l\u2019actualisation de la publicit\u00e9<\/strong><\/h3>\n

Le ad refresh est une fonctionnalit\u00e9 tr\u00e8s pratique : toutes les 25 \u00e0 30 secondes, une unit\u00e9 publicitaire visible se recharge automatiquement pour afficher une nouvelle annonce \u00e0 l\u2019utilisateur. Tu obtiens donc de nouvelles impressions r\u00e9guli\u00e8rement, et tu sais ce que \u00e7a veut dire \ud83e\udd11\ud83d\udcb0 Par exemple, si un utilisateur reste une minute sur une page avec une publicit\u00e9 visible, il verra deux Push-Up Ads diff\u00e9rents pendant ce temps.<\/p>\n

 <\/p>\n

\"Push-Up<\/a><\/p>\n

 <\/p>\n

Facile \u00e0 mettre en \u0153uvre<\/strong><\/h3>\n

Les \u00e9diteurs n\u2019ont pas besoin de lever le petit doigt pour mettre en place ce format publicitaire sur leur site. Nous le lions de notre c\u00f4t\u00e9 \u00e0 c\u00f4t\u00e9 de la balise body de la page, puis nous le positionnons avec du code CSS afin que la publicit\u00e9 reste fix\u00e9e en haut ou en bas de l\u2019\u00e9cran.<\/p>\n

 <\/p>\n

Compact et optimis\u00e9 pour l\u2019exp\u00e9rience utilisateur<\/strong><\/h3>\n

Les Push-Up Ads sont compacts et tr\u00e8s agr\u00e9ables pour l\u2019exp\u00e9rience utilisateur ! Ils ne d\u00e9passent pas 180 px, mais cela ne les rend pas moins efficaces. Bien au contraire ! Leur taille est parfaite pour cr\u00e9er de l\u2019impact sans g\u00eaner la navigation. De plus, les visiteurs gardent le contr\u00f4le total pour fermer la publicit\u00e9 ou la laisser affich\u00e9e.<\/p>\n

 <\/p>\n

Rejoins la conga des gros revenus avec les Push-Up Ads ! <\/strong><\/h2>\n

 <\/p>\n

Les Push-Up Ads sont un incontournable pour ton site web. En faisant confiance \u00e0 Refinery89 pour mettre en place ce format publicitaire, tu auras acc\u00e8s \u00e0 plus de 25 sources de demande avec les meilleurs CPMs. En combinant l\u2019efficacit\u00e9 des Push-Up Ads avec notre demande premium, tu obtiens la formule parfaite pour booster tes revenus publicitaires !\nEt ce n\u2019est pas tout : d\u00e9couvre d\u00e8s maintenant notre nouveau floorad 970\u00d7250, avec 50 % de visibilit\u00e9 et une expansion au survol, compatible avec Prebid et la demande Amazon ! (Disponible uniquement sur desktop).<\/p>\n

Contacte-nous chez Refinery89 et on te donnera tous les d\u00e9tails pour mettre en place les Push-Up Ads sur ton site web d\u00e8s que possible. <\/a><\/p>","protected":false},"excerpt":{"rendered":"

What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. […]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhat Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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