{"id":11766,"date":"2024-11-05T10:14:51","date_gmt":"2024-11-05T09:14:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=11766"},"modified":"2026-02-13T11:15:53","modified_gmt":"2026-02-13T10:15:53","slug":"visibilite-pour-les-editeurs","status":"publish","type":"post","link":"https:\/\/refinery89.com\/fr\/viewability-for-publishers\/","title":{"rendered":"Qu\u2019est-ce que la visibilit\u00e9 publicitaire (Ad Viewability) et pourquoi est-elle importante pour les \u00e9diteurs ?"},"content":{"rendered":"<p>Nos m\u00e9triques <em>la saga que vous devriez conna\u00eetre par c\u0153ur<\/em> continue et aujourd'hui, nous allons parler de la visibilit\u00e9 des publicit\u00e9s !<\/p>\n<p>Saviez-vous qu'une publicit\u00e9 peu visible fait exploser vos CPM ? Bon, peut-\u00eatre pas \u00e0 ce point, mais vous comprenez l'id\u00e9e !<\/p>\n<p>Suivez-nous pour en savoir plus sur cette m\u00e9trique ultra importante et ce que vous pouvez faire pour l'optimiser. Personne ne perdra de revenus sous notre surveillance !<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>La visibilit\u00e9.<\/strong><\/h2>\n<p><iframe title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/istDYHTjOsE?si=o4xcMmkeVJxqBX8g\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>La visibilit\u00e9 est une m\u00e9trique utilis\u00e9e pour consid\u00e9rer la visibilit\u00e9 d'une publicit\u00e9. Une publicit\u00e9 doit \u00eatre correctement vue pour avoir un impact.<\/p>\n<p>Parmi toutes les impressions de vos publicit\u00e9s, le taux de visibilit\u00e9 prend en compte celles qui ont effectivement \u00e9t\u00e9 vues, et ce, en utilisant certaines normes. Conform\u00e9ment aux normes de visibilit\u00e9 de l'IAB, pour qu'une impression soit consid\u00e9r\u00e9e comme visible, elle doit r\u00e9pondre aux exigences suivantes :<\/p>\n<ul>\n<li>La publicit\u00e9 doit occuper au moins 50% de l&#x27;espace visible pendant au moins une seconde.<\/li>\n<\/ul>\n<ul>\n<li>Si la publicit\u00e9 fait plus de 242 000 pixels, au moins 30% doit appara\u00eetre \u00e0 l&#x27;\u00e9cran.<\/li>\n<li>Les publicit\u00e9s vid\u00e9o doivent \u00e9galement \u00eatre dans la zone d'affichage et pendant au moins deux secondes.<\/li>\n<\/ul>\n<h2><strong><br \/>\nPourquoi la visibilit\u00e9 est-elle importante ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La r\u00e9ponse est simple. Le caract\u00e8re visible est tr\u00e8s important car il impacte vos revenus publicitaires.<\/p>\n<p>Un taux de visibilit\u00e9 \u00e9lev\u00e9 se traduit par un inventaire publicitaire tr\u00e8s pr\u00e9cieux sur lequel les annonceurs aimeraient d\u00e9penser sans compter. Les annonceurs souhaitent placer leurs publicit\u00e9s sur des sites Web qui affichent des taux \u00e9lev\u00e9s car, pour eux, une bonne visibilit\u00e9 de leurs publicit\u00e9s signifie un retour sur investissement (ou ROI si vous voulez faire chic) plus \u00e9lev\u00e9 et des conversions accrues. De plus, en ayant un taux \u00e9lev\u00e9, vous, en tant qu'\u00e9diteur, avez le droit d'exiger des CPM premium pour vos espaces publicitaires.<\/p>\n<p>\u00c0 en croire <a href=\"https:\/\/support.google.com\/admanager\/answer\/4524488?hl=en\">Rapport de Google sur les performances : Vue d\u2019ensemble de la visibilit\u00e9 et de la vue active<\/a>, l'optimisation des impressions visibles de votre site Web permettra aux annonceurs achetant des impressions visibles sur le R\u00e9seau Display de Google d'acheter davantage d'inventaire, de mettre en \u00e9vidence les sections de votre site ayant une bonne et une mauvaise visibilit\u00e9 afin que vous puissiez vous concentrer sur l'am\u00e9lioration du taux de visibilit\u00e9, et aidera \u00e0 d\u00e9terminer la probabilit\u00e9 qu'une annonce soit cliqu\u00e9e.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Comment am\u00e9liorer la visibilit\u00e9 des publicit\u00e9s ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Placez vos publicit\u00e9s intelligemment sur votre site :<\/strong>\u00a0 Trouvez ces points chauds sur votre site Web que les utilisateurs sont les plus susceptibles de voir, comme apr\u00e8s le premier paragraphe d'un article. <a href=\"https:\/\/refinery89.com\/fr\/4-strategies-de-placement-publicitaire-pour-maximiser-les-revenus\/\">Consultez nos conseils d'expert AdOps pour placer strat\u00e9giquement vos publicit\u00e9s et maximiser leur visibilit\u00e9.<\/a><\/p>\n<p><strong>Utilisez les bons formats publicitaires : <\/strong>Utilisez des formats publicitaires riches engageants qui commandent des CPM \u00e9lev\u00e9s ou des banni\u00e8res persistantes qui gardent la publicit\u00e9 visible pendant que l'utilisateur fait d\u00e9filer une page. Assurez-vous de s\u00e9lectionner les meilleurs types et tailles de publicit\u00e9s pour votre site Web qui ne perturbent pas l'exp\u00e9rience utilisateur. <a href=\"https:\/\/refinery89.com\/fr\/formats-dannonce-les-bases\/\">N'oubliez pas de consulter notre introduction aux formats publicitaires afin de pouvoir choisir ceux qui conviennent parfaitement \u00e0 votre site web !<\/a><\/p>\n<p><strong>Am\u00e9liorez la vitesse de chargement de votre annonce : <\/strong>La latence des publicit\u00e9s affecte non seulement consid\u00e9rablement les Core Web Vitals de votre site, mais aussi votre visibilit\u00e9 et vos revenus publicitaires. Plus vos pages mettent de temps \u00e0 charger, plus vos utilisateurs partiront vite, vous pouvez donc dire adieu \u00e0 cette impression \u00e0 coup s\u00fbr. Une de nos m\u00e9thodes pr\u00e9f\u00e9r\u00e9es pour r\u00e9duire la latence chez Refinery89 est <a href=\"https:\/\/refinery89.com\/fr\/chargement-paresseux-dans-la-publicite-programmatique\/\">Le Lazy Loading<\/a> . C\u2019est une technique utilis\u00e9e dans la publicit\u00e9 programmatique o\u00f9 les publicit\u00e9s ne se chargent que lorsqu\u2019elles sont visibles. Id\u00e9al pour \u00e9viter un impact n\u00e9gatif sur les Core Web Vitals de votre site !<\/p>\n<p><strong>Trouver un partenaire AdTech : <\/strong>Trouvez un partenaire qui peut effectuer une analyse compl\u00e8te de votre site web. En tant qu'\u00e9diteurs nous-m\u00eames, nous connaissons le topo. Vous pouvez compter sur nos experts chez Refinery89 pour examiner votre site et impl\u00e9menter les meilleurs formats publicitaires pour vos utilisateurs !<\/p>\n<p>\ud83d\udca1Lecture recommand\u00e9e : <a href=\"https:\/\/support.google.com\/admanager\/answer\/6199883?hl=en\">Bonnes pratiques de visibilit\u00e9 \u2013 Aide Google Ad Manager<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quel est le moyen le plus simple de mesurer la visibilit\u00e9 ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nous avons l'impression de radoter, mais la mani\u00e8re la plus simple d'obtenir les m\u00e9triques de mon\u00e9tisation publicitaire de vos sites web est avec <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Tableau de bord de l'\u00e9diteur Refinery89<\/a>!<\/p>\n<p>Dans l&#x27;onglet \u201c Revenus \u201d, vous trouverez votre taux de visibilit\u00e9 ainsi qu&#x27;une analyse d\u00e9taill\u00e9e d&#x27;autres indicateurs essentiels pour am\u00e9liorer votre strat\u00e9gie publicitaire. Surveillez cette statistique de pr\u00e8s et essayez de la maintenir \u00e0 environ 70% ou plus. Vous passerez ainsi pour un v\u00e9ritable as aux yeux des annonceurs !<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Cas r\u00e9el<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Am\u00e9liorer la visibilit\u00e9 peut changer votre vie (litt\u00e9ralement). Prenons l&#x27;exemple de mbpassion.de. LE site web incontournable pour les fans de Mercedes-Benz cherchait un moyen d&#x27;optimiser le placement des publicit\u00e9s sur la page. Notre brillante \u00e9quipe AdOps est donc venue \u00e0 la rescousse ! Elle a mis en place une s\u00e9rie de nouveaux formats publicitaires \u00e0 forte valeur ajout\u00e9e et a intelligemment plac\u00e9 les publicit\u00e9s \u00e0 des emplacements plus strat\u00e9giques sur le site web, am\u00e9liorant ainsi l&#x27;exp\u00e9rience utilisateur et la visibilit\u00e9. Cela s&#x27;est traduit par une augmentation vertigineuse des revenus publicitaires de 130% pour<\/p>\n<p><a href=\"https:\/\/refinery89.com\/fr\/mbpassion-de-success-story-refinery89\/\">Lisez l'histoire compl\u00e8te du succ\u00e8s ici pour d\u00e9couvrir tous les d\u00e9tails !<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Am\u00e9liorez votre taux de visibilit\u00e9 d\u00e8s aujourd'hui !<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vous pouvez avoir tout le trafic du monde mais si vous ne parvenez pas \u00e0 atteindre un bon taux de visibilit\u00e9 en ne suivant pas les normes, en ayant une mauvaise exp\u00e9rience utilisateur et une latence publicitaire, vous \u00eates finis.<\/p>\n<p>Tu as trouv\u00e9 un ami en nous !<a href=\"https:\/\/refinery89.com\/fr\/commencer-optimiser-revenus-publicitaires\/\"> Contactez nos experts pour vous aider \u00e0 am\u00e9liorer la visibilit\u00e9.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Our metrics you-should-know-by-heart saga continues and today we are talking ad viewability! Did you know that by having awful ad viewability your CPMs go to hell? Okay maybe not that dramatic, but you get the point! Follow along to learn more about this ultra important metric and what can you do to optimize it. No [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,256,24,72,261],"class_list":["post-11766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Viewability and why is it important for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/visibilite-pour-les-editeurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ad Viewability and why is it important for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/fr\/visibilite-pour-les-editeurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T09:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"What is Ad Viewability and why is it important for Publishers\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"keywords\":[\"Ad Monetization\",\"Ads\",\"Programmatic Advertising\",\"Publishers\",\"viewability\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"name\":\"What is Ad Viewability and why is it important for Publishers | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"description\":\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"width\":800,\"height\":550,\"caption\":\"What is viewability and why is it important for Publishers.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Ad Viewability and why is it important for Publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/fr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu'est-ce que la visibilit\u00e9 des annonces et pourquoi est-elle importante pour les \u00e9diteurs | Refinery89","description":"La visibilit\u00e9 est une m\u00e9trique importante qui indique la visibilit\u00e9 d'une publicit\u00e9. D\u00e9couvrez pourquoi elle est importante et comment l'utiliser pour augmenter vos revenus publicitaires !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/fr\/visibilite-pour-les-editeurs\/","og_locale":"fr_FR","og_type":"article","og_title":"What is Ad Viewability and why is it important for Publishers | Refinery89","og_description":"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!","og_url":"https:\/\/refinery89.com\/fr\/visibilite-pour-les-editeurs\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-11-05T09:14:51+00:00","article_modified_time":"2026-02-13T10:15:53+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"\u00c9crit par":"Patricia Sim\u00f3n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"What is Ad Viewability and why is it important for Publishers","datePublished":"2024-11-05T09:14:51+00:00","dateModified":"2026-02-13T10:15:53+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/"},"wordCount":846,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png","keywords":["Ad Monetization","Ads","Programmatic Advertising","Publishers","viewability"],"articleSection":["Company News","News","Refinery Academy"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/viewability-for-publishers\/","url":"https:\/\/refinery89.com\/viewability-for-publishers\/","name":"Qu'est-ce que la visibilit\u00e9 des annonces et pourquoi est-elle importante pour les \u00e9diteurs | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png","datePublished":"2024-11-05T09:14:51+00:00","dateModified":"2026-02-13T10:15:53+00:00","description":"La visibilit\u00e9 est une m\u00e9trique importante qui indique la visibilit\u00e9 d'une publicit\u00e9. D\u00e9couvrez pourquoi elle est importante et comment l'utiliser pour augmenter vos revenus publicitaires !","breadcrumb":{"@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/viewability-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png","width":800,"height":550,"caption":"What is viewability and why is it important for Publishers."},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/viewability-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"What is Ad Viewability and why is it important for Publishers"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n est la sp\u00e9cialiste du contenu et de la communication entrante de Refinery89. Avec son expertise en marketing num\u00e9rique, en SEO et en tendances ad tech, Patricia cr\u00e9e des contenus qui traduisent des sujets complexes de publicit\u00e9 programmatique en informations exploitables, permettant ainsi aux \u00e9diteurs et aux annonceurs de prosp\u00e9rer.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/fr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/11766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/comments?post=11766"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/posts\/11766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media\/11767"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/media?parent=11766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/categories?post=11766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/tags?post=11766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}