{"id":8877,"date":"2024-05-09T10:51:10","date_gmt":"2024-05-09T08:51:10","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=8877"},"modified":"2025-11-21T13:24:04","modified_gmt":"2025-11-21T12:24:04","slug":"actualites-et-blog","status":"publish","type":"page","link":"https:\/\/refinery89.com\/fr\/blog\/","title":{"rendered":"News &#038; Blog | All about Programmatic Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8877\" class=\"elementor elementor-8877\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9009a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9009a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"348e12af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tEn Vedette\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1aa2ad elementor-widget elementor-widget-heading\" data-id=\"5c1aa2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Histoires r\u00e9centes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca431e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7ca431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16058 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-webinars tag-google tag-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/breaking-down-googles-february-2026-discover-core-update\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg\" class=\"attachment-large size-large wp-image-16063\" alt=\"Breaking down Google\u2019s February Discover Core Update. Watch the full webinar now.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/breaking-down-googles-february-2026-discover-core-update\/\" >\n\t\t\t\tBreaking down Google\u2019s February 2026 Discover Core Update\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/breaking-down-googles-february-2026-discover-core-update\/\" aria-label=\"En savoir plus sur Breaking down Google\u2019s February 2026 Discover Core Update\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15980 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-programmatic-advertising tag-publishers tag-single-tag\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/new-single-tag-update\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1.jpg\" class=\"attachment-large size-large wp-image-16030\" alt=\"Mise \u00e0 jour de l&#039;\u00e9tiquette unique d&#039;avril 2026\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/new-single-tag-update\/\" >\n\t\t\t\tNouvelle mise \u00e0 jour de Single Tag ! Am\u00e9liorer les performances du site et les revenus publicitaires\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/new-single-tag-update\/\" aria-label=\"En savoir plus sur New Single Tag update! Boost site performance &#038; ad revenue\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16000 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-monetization tag-ad-tech tag-ssp\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight.jpg\" class=\"attachment-large size-large wp-image-16012\" alt=\"Maximiser les revenus publicitaires avec Refinery89 et Seedtag\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" >\n\t\t\t\tOptimiser la mon\u00e9tisation maximale avec des publicit\u00e9s \u00e0 fort impact \u2013 Refinery89 x Seedtag\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" aria-label=\"En savoir plus sur Driving Maximum Monetization with High-Impact Ads \u2013 Refinery89 x Seedtag\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15922 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-refinery-academy tag-ad-monetization tag-programmatic-advertising tag-rtb\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/what-is-rtb\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB.jpg\" class=\"attachment-large size-large wp-image-15929\" alt=\"Qu&#039;est-ce que RTB ? - Article de blog\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/what-is-rtb\/\" >\n\t\t\t\tQu'est-ce que le RTB (Real-Time Bidding) ? D\u00e9finition et fonctionnement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/what-is-rtb\/\" aria-label=\"En savoir plus sur What is RTB (Real-Time Bidding)? Meaning and How It Works\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15858 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-refinery-academy category-webinars tag-ad-monetization tag-cpm tag-programmatic-advertising tag-publishers tag-seasonality\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/why-cpms-rise-and-fall-cpm-seasonality\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM.jpg\" class=\"attachment-large size-large wp-image-15859\" alt=\"Webinaire : Pourquoi les CPM augmentent-ils et baissent-ils ? Comprendre les revenus gr\u00e2ce \u00e0 la saisonnalit\u00e9 des CPM\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/why-cpms-rise-and-fall-cpm-seasonality\/\" >\n\t\t\t\tPourquoi les CPM montent et descendent : Comprendre les hauts et les bas des revenus gr\u00e2ce \u00e0 la saisonnalit\u00e9 des CPM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/why-cpms-rise-and-fall-cpm-seasonality\/\" aria-label=\"En savoir plus sur Why CPMs Rise and Fall: Understanding Revenue Highs and Lows through CPM Seasonality\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15808 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-formats tag-ad-monetization tag-programmatic-advertising tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/fr\/top-performing-banner-ad-sizes-for-publishers\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing.jpg\" class=\"attachment-large size-large wp-image-15809\" alt=\"tailles de banni\u00e8res publicitaires les plus performantes pour les \u00e9diteurs\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/fr\/top-performing-banner-ad-sizes-for-publishers\/\" >\n\t\t\t\tTailles de banni\u00e8res performantes pour les \u00e9diteurs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/fr\/top-performing-banner-ad-sizes-for-publishers\/\" aria-label=\"En savoir plus sur Top-Performing Banner Ad Sizes For Publishers\" tabindex=\"-1\" >\n\t\t\tLire la suite \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"18\" data-next-page=\"https:\/\/refinery89.com\/fr\/wp-json\/wp\/v2\/pages\/8877\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir Plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div 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elementor-section-height-default elementor-section-height-default\" data-id=\"6aa53e42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72ce129b\" data-id=\"72ce129b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c3cfd4 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"59c3cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-300x206.webp 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-768x528.webp 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb64e48 elementor-widget elementor-widget-wp-widget-tag_cloud\" data-id=\"eb64e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-tag_cloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Le plus populaire<\/h5><nav aria-label=\"Le plus populaire\"><div class=\"tagcloud\"><a href=\"https:\/\/refinery89.com\/fr\/tag\/ad-fill-rate\/\" class=\"tag-cloud-link tag-link-280 tag-link-position-1\" style=\"font-size: 8pt;\" aria-label=\"ad fill rate (2 \u00e9l\u00e9ments)\">ad fill rate<span class=\"tag-link-count\"> 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